Shoppers continue to seek differentiated options and distinctive shopping experiences without sacrificing value, and Target has the scale, strategy and capabilities to deliver everyday discovery and delight to the millions of families we serve, each and every day.
Our Corporate Strategy
Our business model is designed to delight consumers year-round and to differentiate us in the marketplace. Over the years, we’ve built a foundation that serves our current and future guests, team members, vendors, communities and shareholders well — and sets us up for long-term growth. It’s the framework that guides us as we live out Target’s purpose — to help all families discover the joy of everyday life. And at the heart of it all? Our team’s culture of caring, growing and winning together.
Our roadmap for growth
Our strategy guides us in creating even more relevant shopping experiences, fulfilling our purpose and driving profitable growth. And it’s through our unrivaled assortment at an outstanding value, along with our stores, digital experience, fulfillment services and loyalty ecosystem, that we bring all that joy to life.
Core elements of our strategy include:
- Bringing consumers an on-trend and affordable assortment packed with style, newness and value.
- Reinforcing Target as the destination for discovery by further blending our one-of-a-kind physical, digital and social commerce shopping experiences.
- Increasing ease, reliability and speed by investing in supply chain and fulfillment capabilities and rewarding guests for choosing Target through Target Circle benefits.
Enabling our growth
Our strategy defines how we’ll continue to differentiate Target, and we’ll seek to enable growth through:
- Our team – A highly engaged and purpose-driven team.
- Consumer-centricity – A deep understanding of consumers to drive brand engagement and relevancy.
- Technology – A connected ecosystem of data, insights and technology, including artificial intelligence, to elevate business performance and enhance the shopping experience.
- Efficiency – Elevating retail fundamentals and enhancing end-to-end operations to improve our agility and outcomes.
- Sustainability – Building resiliency in our business model, driving differentiation and spurring growth.
Our strategy continues to leverage stores as fulfillment hubs — fulfilling more than 96% of total merchandise sales — and providing convenience for our guests at a reduced fulfillment cost.
This year and beyond, we’ll bring consumers our very best
We’ll keep investing in priority areas that drive long-term growth. That includes:
- Digital experience – dramatically expanding the size of Target Plus marketplace, as well as doubling the size of our in-house media company Roundel by 2030.
- Loyalty ecosystem – tripling our Target Circle 360 membership base over the next three years through new perks, benefits and other enhancements.
- Key category transformation – building momentum in product categories with growth potential by offering new and expanded assortments and an enhanced in-store experience.
- Reliability and affordability – investing across our stores and supply chain network to reach more consumers and get products to them faster — whenever, wherever and however they choose to shop — while rewarding them for choosing Target through Target Circle benefits.
- Enterprise modernization – investing in technology and generative artificial intelligence to enhance the guest and team member experience, driving efficiencies to simplify operations, finding and scaling new revenue streams, and improving our vendor experience – all to unlock our potential today and tomorrow.
Our latest financial updates
Q1 2025
Q4 + Full Year 2024
Q3 2024
Q2 2024
Forward-Looking Statements: Statements on this page regarding Target’s future financial and operational performance, strategy for growth, planned investments in its business, enhancements in its digital experience, enhancements in its loyalty program, expansion of its product assortments, enhancement of its supply chain and fulfillment operations, enhancement of its technology portfolio, new store openings and remodels, potential benefits from its enterprise efficiency efforts, and its sustainability program, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to risks and uncertainties which could cause Target’s actual results to differ materially. The most important risks and uncertainties are described in Item 1A of Target’s most recent Form 10-K and, if applicable, any subsequent filings with the Securities and Exchange Commission. Forward-looking statements speak only as of the date they were made, which, unless otherwise stated, was March 12, 2025, and Target does not undertake any obligation to update any forward-looking statement.