Heinz ketchup advertising

Victoria Day, the penultimate Monday in May, marks the unofficial start of summer in Canada. It falls no later than May 24, and is often referred to as "May Two-Four," which doubles as a reference to a case of twenty-four beers—many of which are consumed over the long holiday weekend. For this year's Victoria Day,

Mahmoud Alkhawaja Portfolio

Heinz Ketchup projest

Heinz Ketchup projest

Have you ever noticed that most of the greatest ideas, whether it's business or design, are so simple and obvious that you wonder why you haven't thought of it before! As we mentioned in our previous article, Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and architect Ludwig Mies van der Rohe adopted the motto “Less is more”. Even after 500 years Leonardo’s words are true and this rule is still widely used in design and advertising.

Even When It Isn’t Heinz It Has To Be Heinz

We confront allurement everywhere and every day; ubiquitous advertisements tempt us. There were various kinds of advertisements that had distinct and attracting features, but the one that grabbed m…

Rooted in the insight that Heinz is synonymous with the word ketchup—to test this theory in the AI space," said Jacqueline Chao, senior brand manager, brand communications, Heinz, in a statement. “From the distinct keystone label to our iconically slow-pouring ketchup bottle, we know Heinz is unmistakable to people around the world, and we're thrilled to see even the most unbiased source recognizes that when it comes to ketchup, it has to be Heinz.”