Immersive technology

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several people in white shirts and black pants are dancing on a stage with neon lights

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a man wearing virtual reality glasses while standing in front of a black background with red and blue lights

Extended reality (XR) is the umbrella term that covers virtual reality (VR), augmented reality (AR), mixed reality (MR), and other immersive technologies to be developed. These are technologies that merge the physical and digital worlds.

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United teamed up with Next/Now to develop the Airshop innovation center, an immersive space that uses visual storytelling, projection mapping, and interactive content modules to showcase the future of aviation.

A lot of brands boast about their interest in innovation—but United Airlines recently put its money where its mouth is with the opening of its Airshop innovation center. The futuristic venue, which opened in Arlington Heights, Ill., in March, is an immersive space designed for both public demonstrations and internal design and development work. Click the pin to read more about this immersive space.

several people are standing in an empty room with blue and green lights on the walls

After our first meeting, flora&faunavisions sent me a 300 page concept paper. I had never received such an incredibly detailed and extensive concept for any project that I’d ever done.”
Sasha (DJ-UK) With this concept, we had done the groundwork for the Genius show and what kind of an experience we wanted to create. That’s where the collaboration started. The workflow with Sasha was effortless. Sasha’s starting point was to work with moods that he could imagine using for the soundtrack.

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a man is working in an industrial factory and looking at the camera lens on his computer screen

Virtual reality is taking off, and here we look at the future of this immersive technology. We look at the key applications of VR and where it might go in the future.

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two people wearing virtual headsets looking at an x - ray image

XR Sense delivers cutting-edge AI-powered extended reality (XR) solutions, enhancing industrial safety, efficiency, and workflow optimization.

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a woman wearing virtual reality headset standing in front of a futuristic city at night

Introduction In an era where technology continues to advance at an astonishing pace, Augmented Reality (AR) and Virtual Reality (VR) stand out as two transformative technologies that have the poten…

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