Wakefly, Inc.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager for a manufacturing company working in the packaging industry, serving as a one-person-shop for marketing needs in the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wakefly, Inc.?

PPC Consulting

What were your goals for this project?

Lead Generation via Paid Search

SOLUTION

How did you select this vendor?

We were working with a vendor who I felt was performing substandard work at an inflated cost. I had a previous relationship with a member of the Wakefly team and reached out to them for help. Their approach was spot on for our needs.

Describe the project in detail.

We started off looking at past keyword strategies and ad copy, and used those, as well as suggestions from both sides, to update the ad copy to modern best practices and try to optimize for a better mix of terms.

What was the team composition?

Our team is led by two people - one digital strategist and one account manager - who have remained in place throughout the process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our campaigns have mainly performed well, with the search terms complementing some product verticals where we haven't really pushed heavily before. We have one underperforming campaign, and we're working to identify ways to fix it.

How effective was the workflow between your team and theirs?

We have generally communicated via email (which has worked well) and a monthly check-in call. Met all my expectations (given that I know I'm a small-ish account)

What did you find most impressive about this company?

Strong approach from the get-go, and a cost structure which really worked well for our needs as we switched vendors.

Are there any areas for improvement?

We have one underperforming campaign, but I can't think of any way we'd have approached it differently to this point. I have no concrete "this should have been better" thoughts at this time.

BACKGROUND

Please describe your company and your position there.

I'm the Vice President of Marketing at a global speaker, celebrity and entertainment agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wakefly, Inc., and what were your goals?

We were trying to ramp up our paid media efforts and come up with a better strategy to drive traffic to our site and increase conversion rates.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had worked with Wakefly for our website development and when we met with them to discuss paid media efforts, we liked their ideas and approach to meet our unique needs.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They dove in and overhauled our AdWords account, cleaned up old campaigns, and implemented a new approach that better suited our needs and budget.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a Client Success Manager, a Paid Media Strategist and a Senior Project Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Aside from the effects of COVID, our conversions, impressions, CTRs are consistently up across the board.

How effective was the workflow between your team and theirs?

Very effective and seamless. We have monthly strategy meetings and otherwise communicate via email. They are always very responsive whenever we have questions or mention new ideas.

What did you find most impressive or unique about this company?

They have truly listened to our unique set of needs and come up with plans specific to us.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind at the moment.