Goji Labs

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Cleantech Group

Describe what your company does in a single sentence.

Cleantech® Group is the human intelligence authority on global cleantech innovation. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Goji Labs to accomplish?

• Get a modern website without workarounds
• Take visitors on a journey depending on what type of prospect they are

SOLUTION

How did you find Goji Labs?

Online Search

Why did you select Goji Labs over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Goji Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Goji Labs worked closely with our team to develop a brand new website to replace our very old, content-heavy site and make it into a more simplified version that took visitors on a journey, depending on what type of prospect they were or what type of deliverable they were searching for.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Less broken links + more engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Goji Labs kept us on track and stuck to a stringent plan that worked very well for us.  It was hard work on both sides, but they were very responsive with any questions or issues we had.  Our project manager, Sean, was outstanding.

What was your primary form of communication with Goji Labs?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They learned our business very quickly and were able to make excellent recommendations to us.

Are there any areas for improvement or something Goji Labs could have done differently?

In the end, they could have run a broken links report to see where there might have been areas for them to clean up. 

BACKGROUND

Introduce your business and what you do there.

Katzkin manufactures automotive interiors that transform vehicle interiors with an extensive range of customization options such as premium materials, color, logos, stitching, and unique patterns. With over 3 million satisfied customers and counting, Katzkin is widely available in the US and Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Goji Labs?

We hired Goji Labs to redesign our main website for better alignment with brand positioning, differentiation with competition and visitor education on product offerings.

SOLUTION

What was the scope of their involvement?

Goji Labs has conducted user research and usability studies. The team has delivered design work for our website, including a homepage redesign, updates to other key pages, SEO landing pages, lead generation funnel pages, and the main seat configurator design, look, and feel.

What is the team composition?

We work with 2–3 teammates from Goji Labs.

How did you come to work with Goji Labs?

We found Goji Labs through a referral and also did some online research. We chose the team based on word-of-mouth, their past work history, and interviews during our due diligence.

How much have you invested with them?

We’ve spent $150,000.

What is the status of this engagement?

We began working together in December 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen improvements in KPIs, such as visitor-to-lead conversion and lead-to-sales conversion rates.

How did Goji Labs perform from a project management standpoint?

Goji Labs’ project management is good. The team is on time, communicative, and aligned on scope, timing, and deliverables. We primarily communicate via Slack and email and use video calls on occasion.

What did you find most impressive about them?

Goji Labs covers the scope and brings different skill sets to present good solutions for businesses looking for user insights-based updates to design work.

Are there any areas they could improve?

Goji Labs could be more proactive and put in more effort to incorporate more competitor and like-businesses for inspiration.

BACKGROUND

Introduce your business and what you do there.

I’m the special assistant to the president at the Council on Foreign Relations. We’re a foreign policy-focused membership organization, publisher, and think tank. We’re a nonprofit and nonpartisan organization that’s been in operation since 1921.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Goji Labs?

We wanted to create foreign policy-focused trivia and educational games to reach a broad audience of foreign policy-curious individuals. This included experts in the field and middle school and high school students just starting to develop their interest in foreign policy.

We tasked them to build out a game similar to those published by The New York Times, and independent games such as Wordle and Travle. 

SOLUTION

What was the scope of their involvement?

Goji Labs has helped us design and develop a web-based foreign policy trivia game that can be played on both mobile and desktop.

They have been responsible for everything from the game mechanics' ideation to the game's actual design and UX. They've developed the software that runs the game from a Java stack. We just have to add final features and tweaks based on user feedback.

While we initially provided them with documentation about the game's concept and some mock wireframes, they have played a substantial role in designing the game.

Basically, it's an ordering game, so players are prompted every day with a new puzzle where they’re asked to order different countries. An example puzzle would be to order the top five countries by GDP per capita. Players are given an answer bank of eight countries and asked to organize the top five based on the question of the day. Players are given four attempts to do that.

When they’re done, they get their results via a score graphic, which they can share with other individuals and track their performance over time.

In summary, Goji Labs has built the consumer-facing portion of the game's web app and an admin console for the council to manage the game's content. We handle the game's marketing ourselves.

What is the team composition?

David, the CEO, was the initial engagement manager. Under him, a team of four works on our project. This includes Sean, the project manager, a designer, another product manager, and an engineer.

How did you come to work with Goji Labs?

We came across them through a referral from a friend who had used them for some RFPs. They didn’t end up hiring Goji Labs, but they had a really good experience working with them on app development and referred us to their team.

How much have you invested with them?

We have received a $92,000 quote.

What is the status of this engagement?

We started working together in May 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Over the past six months, the team has successfully completed every game interaction. The game is high-quality and fully functional. After the test launch, the game had a few bugs, but overall, we haven't found any catastrophic issues. The product is now being tested internally.

Our coworkers have found the game to be simple, easy to play, fun, engaging, and intuitive. Goji Labs has demonstrated an overall good understanding of UI/UX design. Besides, they’ve also demonstrated remarkable attention to detail throughout the design and development process.

Not to mention, Goji Labs has had a very holistic process working with us to ensure they fulfill our core needs and align with our mission. They’ve demonstrated high competency with that throughout the project. Ultimately, they have truly exceeded our expectations. 

How did Goji Labs perform from a project management standpoint?

Goji Labs has met the deliverable timelines and performed well regarding project management, which has pleased us. Moreover, they’ve walked us through their Jira, and we’ve had visibility into it. We’ve also used Figma throughout the process. As to communication, we’ve combined Zoom and email. We sometimes use Slack for more day-to-day communication with the development team and product manager.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to give a shout-out to David and Sean.

What did you find most impressive about them?

Their commitment to the project, flexibility, and professionalism have impressed me the most.

Are there any areas they could improve?

No, I don’t have any negative feedback.

Do you have any advice for potential customers?

Set high expectations and communicate very openly with them. When you clearly communicate your goals, they can always meet them.

BACKGROUND

Please describe your company and position.

I am the Director of Product of American Kennel Club

Describe what your company does in a single sentence.

For 140 years, the American Kennel Club has been the country’s leading authority on all things dogs, acting as the premier resource for dog lovers, from the fancier to the everyday owner. Along with our affiliated organizations, we encourage dogs as family companions; advance canine health and well-being; advocate for dog owner rights; and educate the public about responsible dog ownership. 
We are passionate about everything related to dogs, and we celebrate the joy they bring to our lives every single day. Being a dog lover is not a pastime; it’s a way of life – and we make every moment count.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Goji Labs to accomplish?

• Design a new navigation for our website
• Design screens for app onboarding

SOLUTION

How did you find Goji Labs?

• Online Search
• Clutch Site

Why did you select Goji Labs over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Goji Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. The work included in-depth research into our customer base to determine our user needs and develop a report of those user details and perceptions of our site. Deliverable: Detailed report of consumer base and its pain points and expectations for our website.
2. Design a brand new navigation that would drive users to high value areas and create easy access to our products and services for our users. Deliverables included Wireframes, low-fi design, and hi-fi designs
3. Design a brand templates for our content pages and provide context and guidelines for use of these templates. Deliverables included Wireframes, low-fi design and hi-fi designs
4. Design onboarding screens and key app related features for new mobile Marketplace app. Deliverables included Wireframes, low-fi design, hi-fi designs

Goji works hand in hand with each of these projects and holds multiple meetings weekly to do proper discovery, listen for feedback and deliver on results!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They are always on time with all deliverables, very flexible to feedback and new scope and were willing participants and partners in all conversations. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Goji's project management is excellent.

What was your primary form of communication with Goji Labs?

Virtual Meeting

What did you find most impressive or unique about this company?

Goji is unique in that their process is effective but if there is something ineffective, they are willing to adapt and change the process to meet the clients needs without affecting the outcome. David was always willing to listen to our feedback and made quick and actionable adjustments as needed. It truly felt like partners working towards a common goal!

BACKGROUND

Please describe your company and position.

I am the Partner of Generez

Describe what your company does in a single sentence.

We help sales teams develop referral partners by providing them a process that allows consistent touches to their partners so they stay front of mind.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Goji Labs to accomplish?

• To provide a software in the form of an app that allowed us to share with sales teams that wants to increase self generated leads. This software would need to give the sales person a process that they could follow that allows them to build out and develop referral partners helping to create consistent lead flow that closes higher than traditional leads sources.

SOLUTION

How did you find Goji Labs?

Online Search

Why did you select Goji Labs over others?

• High ratings
• Company values aligned
• Felt that Goji could deliver a top notch product

How many teammates from Goji Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a mini CRM that is app based that the sales person will use. This will also allow a sales manger to log in on the web or desktop and see the activity of the sales person. Helps create action items for each new potential referral partner that is entered into the system.

Send post cards through the app Send videos Reporting function on activity levels Creates reminders Allows multiple ways to reach out and touch a prospect to stay in front of the prospect. Must be able to receive payments. Provide a back end system that an admin can access. Many other details

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The software worked as agreed

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We met weekly with the project manager and every other week with one of the founders. If there was an immediate need we used slack and these items were handled quickly.

What was your primary form of communication with Goji Labs?

Virtual Meeting

What did you find most impressive or unique about this company?

We felt they were more of a partner than a vendor.

Are there any areas for improvement or something Goji Labs could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the CEO of a copper-clad laminate retailer

Describe what your company does in a single sentence.

We specialize in the import and export of copper-clad laminates.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Goji Labs to accomplish?

• building a new and informative website

SOLUTION

How did you find Goji Labs?

• Online Search
• Clutch Site

Why did you select Goji Labs over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Goji Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our scope of work involved extensive discussions, brainstorming sessions, and collaboration with the team to design an informative website tailored to our customers' needs. We successfully implemented a search and filter system that enables efficient product identification.

Key Deliverables:

• Collaborative Website Design: We worked closely with the team to create a website that prioritizes customer understanding and user-friendliness.
• Search and Filter System: We developed and integrated a robust search and filter functionality to streamline the product identification process, enhancing user experience.
• Informative Content: Our content strategy included crafting informative content to provide valuable information to our customers, aiding their understanding of our products and services.
• User-Centric Design: The website design focused on delivering a seamless and user-centric experience, ensuring that customers can easily navigate and find relevant information.
• Enhanced Customer Engagement: Through these efforts, we aimed to improve customer engagement and satisfaction by delivering a website that meets their needs effectively.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project yielded measurable outcomes that clearly demonstrate progress and success:

• Enhanced Website Accessibility: The newly developed website significantly improved readability and accessibility, making it easier for users to access and browse our product offerings.
• Positive Customer Feedback: Customer feedback has been overwhelmingly positive, with customers expressing their satisfaction with the website's aesthetics and ease of navigation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management approach is characterized by meticulous attention to detail and a strong emphasis on communication. They adeptly structured the project schedule with flexibility and consistently provided accurate deadlines. They demonstrated an excellent ability to accommodate my busy timeline, ultimately delivering the desired outcomes within the specified deadlines.

What was your primary form of communication with Goji Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most to me about this company is their exceptional company culture and the effortless rapport I developed with their team. Each member exudes a wonderful blend of professionalism and friendliness, establishing a strong connection with customers.

Are there any areas for improvement or something Goji Labs could have done differently?

Currently, there are no areas for improvement or any specific changes that Goji Labs could have made differently.

BACKGROUND

Please describe your company and position.

I am the Founder of Fitness Pact

Describe what your company does in a single sentence.

A social, fitness motivation app.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Goji Labs to accomplish?

• Develop an app
• Provide expertise in determining which features returned the most value
• Provide design concepts
• Provide ongoing support and development

SOLUTION

How did you find Goji Labs?

• Online Search
• Clutch Site

Why did you select Goji Labs over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Goji Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design and build an app from the ground up. Which included everything from identifying problem statements, developing user stories, feature set determination, KPIS, UI/UX development and more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes included the development of the app, and the continual functioning of the app without bugs or interruptions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The app was beautifully designed and built on schedule. Not a single milestone was missed throughout the progression of the project. The team communicated the timeline very diligently and delivered on it without ever feeling like we were rushing progress to meet a deadline.

What was your primary form of communication with Goji Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was continually impressed with how Goji shared in the enthusiasm for the project. They were extremely knowledgeable and fun to work with. It was a very clear sense that we were one team. They made a massive contribution to the ultimate direction and functionality of the app. They were comfortable pushing back on bad ideas in a non-intrusive way, and contribute better ones.

I was continuously impressed with what they were able to deliver within the budget and timeline. It far exceeded our expectations.

Are there any areas for improvement or something Goji Labs could have done differently?

Nothing to speak of. We were overly impressed and will continue to work with Goji Labs in the future.

BACKGROUND

Please describe your company and your position there.

I'm a Chief Delivery Manager and acted as a PM on this project with GojiLabs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Goji Labs?

We were aiming to release a basketball manager simulation game with Blockchain and NFT integration where users acquire players as NFT cards. We need some help to create a compelling and brand-new UI and UX design to merge the classical game (WEB2) and blockchain (WEB3) experience. Unfortunately due to the strategic reasons we had to stop the project just at the end of Design phase (we intended to continue with Development phase afterwards).

SOLUTION

How did you select this vendor?

We performed online search shortlisted GojiLabs to proceed. After few rounds of presentations we decided to go with GojiLabs.

Describe the project in detail and walk through the stages of the project.

In a very structured manner GojiLabs lead us through 5 stages:

• Discovery workshop
• Research
• Information architecture
• Low-fi design
• User testing
• High-fi design (not finished)

How many resources from the vendor's team worked with you, and what were their positions?

My team worked closely with UI/UX designers and managed by PM. In total we interacted with 3-6 people from GojiLabs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

GojiLabs delivered:

• Discovery workshop
• Research phase (User personas, market findings + insights, potential features set)
• information architecture of the game Website
• Low-fi design (15 interactive sophisticated screens)
• 2 User testings with focus groups
• High-fi design (not finished)

How effective was the workflow between your team and theirs?

April, a PM from GojiLabs, was very communicative and well organized, proper communication helped to identify issues early and handle quickly. Meetings/calls had clear agenda with targets.

What did you find most impressive or unique about this company?

We were impressed with their willingness to help us succeed.

Are there any areas for improvement or something they could have done differently?

Deep dive into Blockchain industry , this is our future.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a personal recommendations platform, and I’m responsible for the overall business strategy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Goji Labs?

We engaged with Goji Labs on a complete UI/UX mapping project in order to figure out the structure and details of how we should implement our vision.

SOLUTION

What was the scope of their involvement?

We provided Goji Labs with our idea and vision of what we wanted to accomplish, who the users of our platform would be, what value we wanted to provide to each user, and what features we wanted to implement. After that, Goji Labs held a series of workshops, where we put together a list of features, inputs, and outputs. Based on that, they were able to give us the flow and options for the UX, as well as what the screens would look like. 

Their team also engaged with our potential customers; they had interviews with them to validate our business plan, including the features and functions. They gave us feedback on the value that our customers were looking for as well. They were able to map everything out in the UI/UX using Figma.

What is the team composition?

We worked with David (Founder), Phil (Lead Product Designer), and their project lead.

How did you come to work with Goji Labs?

We found them through Google research and Clutch.

How much have you invested in them?

We spent around $50,000.

What is the status of this engagement?

We worked with them from April–July 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It is hard to measure, but the UI/UX always needs to be something new and create a wow factor. Goji Labs were able to accomplish that for us; the design they delivered was very simple and had an intuitive flow.

How did Goji Labs perform from a project management standpoint?

From a project management perspective, we had one or two engagement calls per week. They used Jira to show their long- and short-term plans for the project. Moreover, they stuck to the schedule 100%, and they clearly broke down the amount of work effectively. We used Slack and Google Meet for collaborative video calls and screen sharing.

What did you find most impressive about them?

Goji Labs tried to validate our business plan, which we thought was unique. They weren’t just taking what we wanted and converting that into the UI/UX, but they went in-depth into what we were trying to accomplish with our business and even got feedback from our potential customers. Their team was also very knowledgeable about the latest UI/UX trends.

Are there any areas they could improve?

I can’t think of anything they can improve on. They were able to meet all of our expectations, and we had a very good working relationship with them.

Do you have any advice for potential customers?

Put a lot of emphasis on the preliminary workshops — get as many open points clarified and be specific during each workshop.

BACKGROUND

Please describe your company and your position there.

I am a Director at VNSC.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Goji Labs, and what were your goals?

The VNSC app was created to streamline patient referrals and to provide excellent patient care in a timely manner. For so long the only way to request an appointment with a physician is to call the office, be placed on hold for an unspecified amount of time, and hope for the best. We know that this process can be daunting which is why we’ve created a unique solution for patients and physicians alike. Using the app takes seconds, all we request is your contact information and a reason for the appointment.

The app allows you to choose your physician based on the diagnosis you’ve provided. After the process is complete your physician and the office staff will receive a notification. Once received, we will give you a call to work out the details.

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted a company with proven results, excellent references, examples of completed projects, availability, clear communication, and that aesthetically matched our vision for the app and web platform. We found all of the above and more at Goji. Their team was a pleasure to work with.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We frequently met during the project's design phase to discuss the app goals and objectives, we workshopped ideas and issues, then we began the research phase of the project, and we came up with an experience flow for an app user. Once that was complete we got design samples and very accurate Hi-Fi designs. Once the design was settled it was time for development to take over, we had a version of the app nearly weeks after. The team was very reliable and we were well informed of what goes on behind the scenes.

How many resources from the vendor's team worked with you, and what were their positions?

We interacted with a few different team members, from design, development, and administration. Our PM worked to keep everyone in the loop.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The app upon completion was gorgeous and efficient. It works exactly as intended. Everyone who has experience with it has been very pleased by the results.

Describe their project management style, including communication tools and timeliness.

We worked closely with many team members and the CEO, who was very involved throughout the entire development process.

What did you find most impressive or unique about this company?

The most impressive quality of Goji is its team. During design, we worked with Phil who was exceptional, he really heard our ideas and implemented them well. Our PM Birgitte was terrific, she was diligent and effective. She described each development step in detail, we learned a lot from her. The CEO, David, was involved in each step, he made sure that our vision, timeline, and goals were met. They were always available to answer any questions we had.

Are there any areas for improvement or something they could have done differently?

None.