Impactable

BACKGROUND

Please describe your company and position.

I am the Marketing Supervisor of BEKO TECHNOLOGIES

Describe what your company does in a single sentence.

BEKO TECHNOLOGIES designs and manufactures innovative solutions for compressed air and gas treatment, ensuring reliable, energy-efficient, and high-quality air systems for industrial applications worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Branding Awareness
• Reach out potential clients - leads
• conversion of leads

SOLUTION

How did you find Impactable?

Online Search

Why did you select Impactable over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Impactable were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BEKO TECHNOLOGIES – Digital Branding & Lead Generation Initiative
Agency Partner: IMPACTABLE

1. Campaign Background & Purpose

BEKO TECHNOLOGIES engaged IMPACTABLE to strengthen brand awareness, expand social media presence, and increase visibility within the compressed air and gas treatment industry. The long-term objective is to generate qualified leads that convert into measurable product sales.

As a technical and solution-driven company, BEKO TECHNOLOGIES recognized the need for a structured digital strategy to position itself more prominently in front of engineers, plant managers, OEMs, distributors, and decision-makers within key industrial sectors.

 
2. Primary Objectives

A. Brand Awareness
- Increase recognition of BEKO TECHNOLOGIES as a leading provider of compressed air and gas treatment solutions.
- Strengthen brand authority and technical credibility in the industry.
- Improve consistency and visibility of messaging across digital platforms.

B. Social Media Growth & Engagement
- Expand LinkedIn presence among targeted industry professionals.
- Increase follower base and engagement rate.
- Establish BEKO as a thought leader through technical and educational content.

C. Visibility & Market Positioning
- Improve digital footprint within targeted vertical markets (manufacturing, food & beverage, pharma, automotive, etc.).
- Increase exposure in key geographic regions.

D. Lead Generation & Sales Support
- Generate high-quality marketing-qualified leads (MQLs).
- Drive traffic to landing pages and product solutions.
- Support the sales team with actionable, trackable leads.
- Develop a pipeline that contributes directly to revenue growth.
 
3. Campaign Strategy Overview

Platform Focus

LinkedIn (Organic + Paid Campaigns)
- Sponsored content targeting engineers, plant managers, procurement leaders, and executives.
- Lead Gen Forms for whitepapers, product guides, case studies, and consultation offers.
- Retargeting campaigns for website visitors and previous engagement audiences.

Google Ads (Search + Display + Remarketing)
- Search campaigns targeting high-intent industrial keywords (e.g., compressed air dryers, condensate management, hydrocarbon removal systems).
- Display campaigns to reinforce brand visibility.
- Remarketing campaigns to nurture interested visitors.
 
4. Campaign Components

A. Content Development
- Technical educational posts
- Product-focused campaigns
- Video snippets and visual product highlights
- Downloadable resources (brochures, technical guides)

B. Paid Media Execution
- Landing page optimization
- Budget allocation strategy

C. Tracking & Analytics
- Conversion tracking implementation
- UTM parameter tracking
- Monthly performance reporting
- Lead quality evaluation in coordination with sales team
 
5. Key Performance Indicators (KPIs)

Awareness Metrics
       Impressions
       Reach
       Brand engagement rate
       Follower growth

Traffic & Engagement
      Click-through rate (CTR)
      Website sessions from campaigns
      Content downloads

Lead Generation
       Cost per lead (CPL)
       Number of marketing-qualified leads
       Conversion rate from lead to opportunity
       Contribution to sales pipeline
 
6. Timeline Approach

Phase 1 – Foundation (Month 1–2)

• Strategy alignment
• Audience definition
• Creative development
• Tracking setup

Phase 2 – Brand Visibility Growth (Month 3–6)

• Awareness-focused campaigns
• Engagement campaigns
• Early-stage lead capture

Phase 3 – Lead Optimization & Scaling (Month 6+)

• Refinement of targeting
• Budget optimization toward best-performing audiences
• Increased focus on conversion-driven campaigns
   
  7. Expected Outcomes
• Stronger digital brand presence in the compressed air industry
• Consistent growth in LinkedIn audience and engagement
• Increased website traffic from qualified industrial prospects
• A measurable and trackable lead generation system
• Progressive increase in qualified opportunities and sales conversions
   
  8. Reason for Partnering with IMPACTABLE

BEKO TECHNOLOGIES approached IMPACTABLE due to their expertise in LinkedIn advertising, B2B digital growth strategies, and data-driven campaign optimization. The partnership was established to ensure:

• Strategic targeting of industrial decision-makers
• Professional campaign execution aligned with BEKO’s corporate identity
• Measurable ROI through structured reporting and analytics
• Scalable growth that supports long-term market leadership

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project has delivered effective, measurable results that clearly demonstrate progress and overall success. Since implementing the outlined initiatives, we have seen a consistent increase in website traffic, brand visibility, and overall audience engagement.

Performance data from both Google Ads and LinkedIn campaigns confirm these improvements. Key metrics show growth in impressions, click-through rates, and user engagement, directly reflecting increased brand awareness and market reach. The regular performance reports provide clear numerical evidence that our campaigns are effectively reaching the intended audience and driving meaningful interaction.

These results validate the strategy put in place and indicate that the goals established at the beginning of the project are being successfully achieved. The upward trends across platforms demonstrate not only short-term impact but also sustainable momentum for continued growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

IMPACTABLE demonstrated strong and well-structured project management throughout the entire process. Their approach to planning was clear, organized, and strategically aligned with our objectives. The proposed structure was presented in detail at the beginning of the project and was implemented exactly as outlined.

All deliverables were completed on time and within the agreed timelines. Their team was prompt, proactive, and consistent in communication, ensuring that we were informed at every stage of the project.

They were highly responsive to our needs, addressing questions and adjustments quickly and effectively. During both the pre-planning and execution phases, they remained flexible and open to refinements, making data-driven changes to optimize results. Their ongoing follow-ups and performance reviews helped us continuously improve outcomes.

Overall, it was a very positive experience working with IMPACTABLE. Their professionalism, responsiveness, and commitment to achieving strong results made the entire project smooth, understandable, and ultimately successful.

What was your primary form of communication with Impactable?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most impressive about this company was their high level of professionalism, deep industry knowledge, and genuine team-oriented approach. From the beginning, they demonstrated a clear understanding of our objectives and worked collaboratively with us to align strategy and execution.

Their expertise was evident in the way they translated planning into measurable action, allowing us to see tangible progress and continuous improvement throughout the project. The results were not only clearly documented but also consistently optimized to ensure ongoing success.

Their commitment to teamwork and performance-driven results truly set them apart and played a key role in helping us achieve our established goals.

Are there any areas for improvement or something Impactable could have done differently?

At this time, BEKO TECHNOLOGIES is very pleased with the work delivered and the results achieved so far. The workflow has been smooth, well-organized, and aligned with our expectations. We have not identified any areas that require significant improvement.

The IMPACTABLE team has been stellar to work with, demonstrating professionalism, responsiveness, and a strong commitment to performance. Their collaborative approach and focus on delivering measurable results have made this a very positive experience for us.

Overall, we are highly satisfied with both the process and the outcomes, and we look forward to continuing this successful partnership.

BACKGROUND

Please describe your company and position.

I am an Executive of QuickReply

Describe what your company does in a single sentence.

We help e-commerce businesses sell more via buyer engagement on WhatsApp

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Get Meetings from LinkedIn
• Get Traffic to Demo Bookings Page

SOLUTION

How did you find Impactable?

Linkedin

Why did you select Impactable over others?

• High ratings
• Pricing fit our budget

How many teammates from Impactable were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Impactable based on videos their founder Justin keeps posting on LinkedIn. The videos shows how much knowledable he is and how he is getting leads for his own business in $2000 spends per month. 

Thier Sales person promised similar great results and assured how everything will work.

But the reality starts once you go live. The main guy Justin is just not there ever. We had ZERO (0) interactions with him. He has a team and the team is handed over a Standard Operating Procedure whic his like this
 - Setup campaigns, Go live and Forget
 - No optimizations until 3 months
 - If customer asks, why nothing is working - reply on email saying "It takes 3 months for data to be enough to do anything"
- Ignore customer requests about a meeting where customer will ask why things are not working out.
- They promise monthly reports, but all they do is you get a consolidated reports of clicks, spends etc which is already there on LinkedIn's own Ad Manager. There is ZERO (0) insights from Impactable team.

We were there with them for 1.5 Months and we had ZERO (0) meetings booked and their team was not even bothered. They said wait for 3 months completion before expecting anything.

If a business can wait for 3 months, they can just do SEO & Content. Why would they need to pay for Advertising. 

I would have rated it -1 star

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of Meetings booked per month

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver just setup once with 0 optimizations. 
They avoid any meeting requests even when their plans promise one meeting per month minimum and their sales person agreed for extra meetings if Ads are not working

What was your primary form of communication with Impactable?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to ignore your goals and behaving like robots who are trained to push projects without doing anything

Are there any areas for improvement or something Impactable could have done differently?

They are misaligned with our objectives.
At the time of Sales, they could have said we will not be able to get you any meetings from LinkedIn for next 3 months and I would have planned something else. Their founder Justin could have been involved and supervised the project.

BACKGROUND

Please describe your company and your position there.

Chief strategist at Who's Mailing What. WMW scans thousands of physical direct mail advertisements each month and identifies the key decision makers responsible for creating and managing these campaigns. WMW tracks more than 25,000 advertisers across multiple industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable - Linkedin Ads Agency, and what were your goals?

Our goal is to help direct marketers and direct mail service providers learn about our capabilities. We were seeking experts in Account Based Marketing and LinkedIn, since LinkedIn is our most effective new business channel.

SOLUTION

How did you select this vendor and what were the deciding factors?

We tried several onshore and offshore vendors previously. While some were good, none provided the full range of expertise we were seeking. Impactable offers not just LinkedIn services, but also manages other digital ad channels. Our biggest challenge was that we needed to activate our highly targeted custom audience we developed internally.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We use Impactable to manage LinkedIn ads, LinkedIn connection requests, as well as our full digital campaign strategy.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with the founder, as well as two other top team members.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The team identified a number of improvements that reduced our cost per demo meaningfully. In fact, we are so thrilled that we invested in their business.

How effective was the workflow between your team and theirs?

Impactable has well developed processes for each service they provide.

What did you find most impressive or unique about this company?

You can find LinkedIn connection management services. You can find digital ad campaign management services. It is very difficult to find a cost effective and highly skilled LinkedIn advertising management firm. And it is almost impossible to find one that does all of the above.

Are there any areas for improvement or something they could have done differently?

We like to be "hands on". They are still developing the software to allow clients to use their tools directly. But the early versions we have had access to look very promising.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a digital marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable - Linkedin Ads Agency?

We hired Impactable to build, deploy and manage ongoing LinkedIn paid advertising campaigns focused on driving sales and new leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

I initially found Impactable on Upwork. We had a great discussion, they understood our needs, and their pricing fit our budget perfectly. We decided to move forward using Upwork for the first few months and then after a very successful completion, we moved to a direct retainer with them.

Describe the project in detail and walk through the stages of the project.

Impactable was hired to create a LinkedIn paid advertising strategy for one of our clients, a wholesale book provider. Our goals were to

• generate new revenue from the platform
• acquire new leads in our marketing funnel.

We provided the copy/creative and Impactable executed the strategy, campaign creation/deployment and ongoing management, all while providing weekly progress reports with key insights and recommendations.

How many resources from the vendor's team worked with you, and what were their positions?

I worked directly with Justin from Impactable as he was my main point of content.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very satisfied with the results from Impactable's team. This was a first trial on LinkedIn for this client and they were able to begin generating revenue from the platform shortly after launching the campaigns, leading to a positive ROI and establishing a successful advertising model.

How effective was the workflow between your team and theirs?

Excellent. Couldn't be easier. We would provide the creative/copy, our main objectives and insights on our target audiences, and Impactable would get to work IMMEDIATELY. I was continuously impressed with just how fast they were able to deploy campaigns and anytime we requested an update or change, there was never any pushback and their team handled it flawlessly and in record time. It's rare to see an agency that works this efficiently and it was greatly appreciated.

What did you find most impressive or unique about this company?

Two components:

1. Their expertise with LinkedIn advertising. LinkedIn can sometimes be difficult even for the experienced digital marketer, but Justin and his team knew the ins and outs of the platform and algorithm better than anyone I've come across before. This knowledge consistently shined throughout the work they provided and was instrumental in leading our campaigns in the right direction. They truly are LinkedIn experts.
2. Response/Turnaround times: As noted earlier, we were blown away at how efficient they were. Anytime we needed to deploy a new campaign or make a change to an existing one, it was done incredibly quickly and without error. No pushback. No requests for additional time. I simply sent a request, Justin would reply quickly saying they were on top of it, and I knew it would be done right and also done fast. Their ability to do this time and time again was such a huge value add.

Are there any areas for improvement or something they could have done differently?

No. We were pleased with every facet of the services provided.

BACKGROUND

Please describe your company and your position there.

I am the co-owner of a B2B SEO and web agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable, and what were your goals?

We use Impactable as a trusted B2B linkedin ads agency for ourselves and clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Impactable through their founder (Justin) and his educational LinkedIn content and YouTube channel.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We recommend Impactable to any prospects or clients who need a solid partner for LinkedIn ads.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with 3-4 team members so far.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Clear communication from the start, fair rates, good support and output.

How effective was the workflow between your team and theirs?

Solid communication for client updates and works.

What did you find most impressive or unique about this company?

They practice what they preach.

Are there any areas for improvement or something they could have done differently?

Great service.

BACKGROUND

Please describe your company and your position there.

I oversee digital marketing efforts for a healthcare services company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable?

We tasked the Impactable team to generate leads for us through multiple Linkedin Ads placements

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose the Impactable team based on their experience and proposed strategies to help us grow our business.

Describe the project in detail and walk through the stages of the project.

We started running Linkedin Ads in feed to a couple of different audiences to build the top of the funnel. After about a month or so we refined our targeting and UX which resulted in an increase in quality leads. This strategy complemented our DM campaigns as there was high overlap in the audiences.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with two different people, one who was in charge of our Linkedin feed Ads strategy and one who handled our DM campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Throughout the 6 month relationship we were able to fill our pipeline with high quality leads and have secured agreements with some large players in our space.

How effective was the workflow between your team and theirs?

Communication between the teams was seamless. I appreciated the quick responses from the Impactable team and found the weekly video reviews to be very helpful.

What did you find most impressive or unique about this company?

The communication was very tight and any pivots to our strategy were made almost immediately.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I'm the Founder of a Career Coaching and Resume Writing Service company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable - Linkedin Ads Agency?

LinkedIn Ads strategy, from setup, to optimization to retargeting.

SOLUTION

How did you select this vendor?

They created a lot of educational and valuable content on LinkedIn on how to effectively use Linkedin ads without trying to oversell their services in their content. I also had a few conversations with Justin Rowe their Founder/CMO and was always happy to give me a bit of advice without ever asking for a sale or being annoyed with my questions. Finally their prices were affordable and within my budget.

Describe the scope of their work in detail.

5 Session Engagement. Crafting out a LinkedIn and Google Cold Ads strategy with a LinkedIn and Facebook retargeting strategy.

What was the team composition?

I worked closely with the Director of Digital Ads through multiple 1 hour strategy calls to get my LinkedIn ads up and running and tracking properly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Cost Per Click is affordable and having respectable CTRs for most of my ads building out my retargeting audience.

How effective was the workflow between your team and theirs?

Helpful and was willing to answer questions via Email if I was stuck on something.

What did you find most impressive about this company?

We are impressed by their content marketing strategy and how the founder is constantly active on LinkedIn sharing his insights and strategies.

Is there any area for improvement or anything that could have been done differently?

Nothing I can think of at the moment.