Mobee Dick

BACKGROUND

Please describe your company and your position there.

I’m the e-commerce manager at Frisco.pl, an online grocery store with a 1-hour delivery window. I analyze customer needs and behavior to deliver the best UX and modern, effective functionalities. This produces a more convenient shopping experience and positive word-of-mouth exposure.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mobee Dick?

We wanted to improve access to our e-grocery store by developing a mobile app that helped users fill their carts and track their orders easier and quicker. Mobee Dick was responsible for analyzing our customer data and then designing and developing the app.

What were your goals for this project?

We wanted to improve downloads, conversion rate, average cart size and value, stickiness, new accounts, and net promoter score (NPS).

SOLUTION

How did you select this vendor?

We went through a tender process that included Mobee Dick and five other vendors. Mobee Dick won because of their rich analysis, which was supported by mockups and extensive knowledge and experience. Their team seemed to be supportive and strong.

Describe the project in detail.

We studied worldwide UI trends and developed many mockups before finally settling on our design theme. Mobee Dick coordinated lab testing and helped us adjust our designs based on their results. We then started an agile development process where we accept newly demonstrated functionalities every two weeks. They handle both software integration and user acceptance testing for every sprint.

What was the team composition?

Mobee Dick provides a project manager, a UX designer, and a UI designer. We’re also utilizing their usual software development house.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project is still in progress, but we believe it’ll be a competitive way for people to buy groceries in our market. We look forward to enhancing it with additional functionalities we’re already working on.

How effective was the workflow between your team and theirs?

We communicate openly and directly, and both sides are open to the other's considerations and arguments. They turnaround changes quickly and deliver features promptly. While I’d like to have a list of functionalities that can reflect real-time changes, we only have a static Excel document.

What did you find most impressive about this company?

They take a custom approach to each customer, immersing themselves in new industries via data analysis and an investigation of end-user and business goals. They’re flexible in the face of requested changes and straightforward about the value their knowledge provides.

Are there any areas for improvement?

They could be better in responding to communication and coordinating development.

BACKGROUND

Please describe your company and your position there.

I’m the head of UX that is responsible for software portfolio renewal and team creation. We provide mobile and web software for the retail and banking industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mobee Dick?

Our software portfolio contains several products designed at different times and works in various environments. We needed assistance providing consistency in UX/UI and developing a design system from scratch.

What were your goals for this project?

We wanted a dependable and modernized design system that would make work comfortable for employees.

SOLUTION

How did you select this vendor?

We’ve had experience with other studios in the past. I did some research and picked Mobee Dick based on their portfolio. We had a conversation in their office and decided to hold a meeting with our stakeholders where we found a common language.

Describe the scope of their work in detail.

In the beginning, Mobee Dick was hired to help us design our system and train our team in a few areas. After a few months, we gave them one of our products for a redesign. It was a shopping mobile application.

Their services are ongoing. Mobee Dick is redesigning several products, working on their information architecture, running workshops for the internal team, and helping out with daily activities.

What was the team composition?

We work with UX/UI designers, an information architect, a strategist, researchers, and a project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Mobee Dick’s team provides continuous knowledge and assistance to our internal design team. The design system is expanding, and more products are using it. Our relationship has benefitted workflow and productivity. The first app they delivered was completed on time and under a tight schedule to the praise of our stakeholders.

How effective was the workflow between your team and theirs?

Mobee Dick seamlessly integrated with our internal design team. They have earned a respectable reputation with our stakeholders and development teams. We met regularly with their management to stay connected and up-to-date.

What did you find most impressive about this company?

The flexibility that their team provides meets our needs. Mobee Dick is also responsive and communicative. Their team is full of skilled design specialists.

Are there any areas for improvement?

There are none that I can think of. Mobee Dick’s team continues to grow.