Backstage makeup

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This season, many designers used their collections to create the image of an “ideal” woman, a slightly-better-than-real-life personal vision for the consumer that conveyed ease and attainability. For Prabal Gurung, however, the perfect woman already exists, and she lives within the spirit of the feminist movement, in Gloria Steinem, and, even more specifically, in Gurung’s…

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Legendary Makeup Artist Pat McGrath's Cosmetics Line Reaches $1 Billio – BOTWC

Photo via: patmcgrath.com Even without any formal training, Pat McGrath blazed her own trail as one of the world’s most influential makeup artist. Now the cosmetics beauty brand, Pat McGrath Labs, that she launched in 2016 is valued at $1 billion dollars. According to Fashionista.com, “On Monday, New York City-based investment firm Eurazeo Brands announced that it had […]

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two women standing next to each other in front of a table with cosmetics on it

Wow!! These three days at the CAIA House have been absolutely magical! ✨ We’ve hosted a community event, led styling sessions, and featured an inspiring beauty panel talk. Plus, we went backstage at Berlin Fashion Week as exclusive beauty partners.🤌 Thank you to everyone who came by. Berlin, we love you! 💗🫶

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