Insurance industry

Insurance marketing is the process of strategising the marketing of insurance products and services to their target audiences. Marketing strategy for an insurance company goes beyond simple advertisements. It's about educating customers, establishing credibility, and fostering long-term relationships. Learn how to maximize your returns in the insurance industry with the latest marketing trends and effective strategies. Elevate your ROI today.

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Like any other sector where the latest technology has been applied to boost services and customer experience, the insurance industry, too, needed modern ways of working for a long time now. And that’s where insurtech comes in, introducing an innovation in the Insurance sector.

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The path to success in this industry looks different for every advisor, but there are a few important milestones along the way.

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Many people divide insurance agencies into categories based on the kind of insurance they sell. However, there is a second important way the insurance industry categorizes agents: captive agents vs. independent agents. The differences between captive agents and independent agents can impact the agents’ daily routine and what type of insurance they specialize in. It can also determine what income can be reasonably expected while working within that sector of the insurance industry.

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