What is a brand

A brand purpose can have a major impact on how your brand is viewed in the market. Find out the essence of a brand purpose and why it is important here.

Before you jump into the visual identity design portion of your branding, take some time to develop a comprehensive brand strategy. What is your brand vision? Who do you serve? What pain points do they have? What value are you offering to them that your competition does not?

Having a brand for your business is so important in today’s market, but why is it so important? And, let’s take a step back, what is a brand? And how does it move your business forward? I’m diving into all these questions and more with real world examples, best tips, and what you can do next to build your brand, attract ideal clients, and book out your service.

Defining brand can be confusing and overwhelming. We use this brand formula (clarity + personality + connection) to take the mystery out of what is a brand.

Did someone say NEW RESOURCE!? 🎉 I'm so excited to share that my 'Brand Heart Guide' and Workbook is *finally* ready to share with you all. It's been a long time coming I knowwww... What is it and how can it help me Keren!? Say no more. In this guide it helps you to understand briefly what Brand Strategy is, how it impacts your business - and how you can use it to your advantage (aka make sure business a bigger success). Now I know I harp on about brand strategy all the time - but it's just…

This list of 60 words to describe your brand voice gives you all the inspiration you need to figure out how to create a brand experience that will turn website browsers into fans. Book more clients online with a brand voice that speaks to your ideal clients.

In the business world, the terms branding and marketing are often used interchangeably. While they are closely related, they serve distinct purposes and have different roles in building a successful business. Understanding the difference between branding and marketing can help businesses create more effective strategies that drive long-term growth and customer loyalty.What is Branding?Branding refers to the process of defining your business’s identity. It involves shaping how your company is…

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Meet your sisters in business - a talented group of creatives who collectively bring a blend of strategy, design, marketing, and big sister energy to every brand we touch 🙋🏼‍♀️🙋🏾‍♀️🙋🏻‍♀️🙋🏽‍♀️🙋🏼‍♀️ No matter how amazing your product, or how valuable your service, your offer is only as good as the brand supporting it. We know you have the drive to make it happen — all you need is the roadmap to get there. So, let’s turn your deserving ideas into a money-making brand, and your ‘what…