I work with D2C and B2B companies on storefronts, ERP, data pipelines, automation, and the performance-marketing infrastructure around them. Ten years of building the parts that have to keep running after launch.
A premium fragrance company I co-founded and took from zero to 30,000 customers across the EU, holding 2.5 to 3.0× ROAS at five-figure monthly ad spend. I built the operating platform end to end: multilingual storefront, ERP, CRM, accounting and myDATA e-invoicing, manufacturing, inventory, procurement, loyalty, lifecycle and performance marketing, and an AI scent advisor.
I modernized the digital and operational systems of a 46-year-old B2B security distributor: custom wholesale ecommerce with real-time stock and per-customer pricing, technical-spec search, RFQs that generate offers, and two-way Soft1 ERP synchronization. Supplier datasheets now become structured catalog data on their own, and a guarded analytics layer answers plain-language questions against live ERP data.
A UK vehicle deal-intelligence platform, zero to production in two months. It normalized hundreds of thousands of listings a day and surfaced underpriced vehicles to traders within minutes, on a cost-aware mix of deterministic systems, local models, and frontier AI. Certidrive acquired the software after three months in operation.
A daily competitive-pricing index built from millions of scraped pages, driving dynamic pricing across a catalog of millions of SKUs and generating tens of thousands of search and shopping ads every day.
D2C and B2B commerce, go-to-market, conversion, product feeds, lifecycle marketing, and Google, Meta, and TikTok ad automation.
ERP and CRM, inventory, manufacturing, procurement, warehousing, accounting, invoicing, fulfillment, and third-party integrations.
ETL, scraping, market intelligence, pricing systems, reporting, event-driven workflows, and applied AI.
Product strategy, architecture, full-stack delivery, APIs, infrastructure, observability, and production operations.
Go · Python · TypeScript · React / Next.js · PostgreSQL · GraphQL / Hasura · Redis · Docker · Linux
Guarded, read-only analysis for Soft1 ERP data.
Signed webhooks from PostgreSQL row changes.
Proxy pool client with performance-weighted routing, per-domain block memory, and automatic endpoint recovery.
Reads UK and European plates from vehicle photos on your own hardware. Binary, runtime, and both models ship in one container, and it runs with no network access.
Deterministic EU CLP/GHS mixture classification.
Open to consulting, contract, and select freelance work.