Charalampos Poulikidis · Independent Product & Solutions Engineer
I help D2C and B2B companies turn operational and growth bottlenecks into working software: from storefronts, ERP, and data pipelines to automation, analytics, and performance marketing infrastructure.
For more than a decade, I have taken products from idea to production and modernized businesses held back by disconnected or outdated systems. My work spans product strategy, architecture, hands-on engineering, go-to-market, measurement, and iteration. The goal is always the same: identify the real constraint, build the right solution efficiently, and make it dependable in the real world.
YUMA · Co-founder
I co-founded a premium fragrance company and helped grow it from zero to 30,000+ customers across the EU, sustaining 2.5–3.0× ROAS at five-figure monthly ad spend.
I built its operating platform end to end: multilingual storefront, ERP, CRM, accounting and myDATA e-invoicing, manufacturing, inventory, procurement, loyalty, lifecycle marketing, performance marketing automation, and an AI scent advisor. I also work across product, conversion, go-to-market, and brand.
G.I. Security · Contract Solutions Architect
Over four years, I modernized the digital and operational systems of a long-established B2B security distributor. The resulting platform includes custom wholesale ecommerce, real-time stock and customer pricing, technical-spec search, RFQs with generated offers, two-way Soft1 ERP synchronization, internal operations, and business intelligence.
I added practical AI and automation: supplier datasheets become structured catalog data, while a guarded analytics layer answers natural-language questions against live ERP data. The open-source soft1-mcp grew out of this work.
FlipSniper · Co-founder & Sole Engineer
I built a UK vehicle deal-intelligence platform from zero to production in two months. It normalized hundreds of thousands of listings daily, surfaced underpriced vehicles to traders within minutes, and used a cost-aware mix of deterministic systems, local models, and frontier AI.
Certidrive acquired the software after three months in operation.
For Breaker Authority in the United States, I built a daily competitive-pricing index from millions of scraped pages, drove dynamic pricing across a catalog of millions of SKUs, and automated the creation and management of tens of thousands of search and shopping ads every day.
| Area | Work |
|---|---|
| Ecommerce & growth | D2C and B2B commerce, go-to-market, conversion, product feeds, lifecycle marketing, Google/Meta/TikTok advertising and automation, positioning, and brand development |
| Business systems | ERP and CRM, inventory, manufacturing, procurement, warehousing, accounting, invoicing, fulfillment, and third-party integrations |
| Data & automation | ETL, scraping, market intelligence, pricing systems, BI and reporting, event-driven workflows, and applied AI |
| Product engineering | Product strategy, UX, architecture, full-stack delivery, APIs, infrastructure, observability, and production operations |
Core stack: Go, Python, TypeScript, React/Next.js, PostgreSQL, GraphQL/Hasura, Redis, Docker, Linux, and cloud infrastructure.
I start with the business constraint, not a favorite technology. I look for the smallest dependable system that removes it, connect the parts that drive the outcome, and measure what changed. I can own the work from discovery and architecture through production code, launch, measurement, and iteration.
soft1-mcp: guarded, read-only analysis for Soft1 ERP datapg_noty: signed webhooks from PostgreSQL row changesgo-clp: deterministic EU CLP/GHS mixture classification
I am available for consulting, contract, and select freelance engagements.
If you need someone who can own the path from business problem to production, especially across ecommerce, ERP, data, automation, and growth, let's talk.