Brand direction

#brandidentity #logo #branding #minimalism #visualidentity #modernlogo #logotype #natureinspired #packagingdesign #colorpalette #typography #elegantpalette #type #font

A Symbol of Direction and Clarity. The final logo design features a stylised star, integrated with subtle compass elements. This design serves as a metaphor for NorthAlley's role as a guiding force in the tech industry. The star is depicted with clean, modern lines to reflect the company’s innovative approach, while the compass elements add a layer of sophistication and depth. The colour palette chosen for the logo includes shades of blue and green, representing trust, growth, and…

HOUSE OF FOLK on Instagram: "As a genderless skincare brand focussed on small batch production, Relume were looking for direction on how they could launch their brand and their products to the world. Our role was to dispose of gender norms and seek a more inclusive approach to visual marketing. Art direction was a key focus within the identity, alongside packaging development to give a clean, cohesive and refined feel to the brand. #brandidentity #visualcommunication #brandexperience…

Why are creative directions important? : Creative direction is the compass that guides the entire branding journey, setting the tone and vision for the project. These mood boards provide clients with a concrete understanding of how their brand will look and feel before delving into everything brand design. This phase of my process helped me foster a deeper level of clarity and understanding between me and the client. It has also helped me with revisions. By establishing a shared…

Reinventing a market leader.

A self-storage company needed a cohesive visual brand direction in order to support its continued growth and strengthen the brand.

Brand Direction for Atlas designed by Linsey Peterson. Connect with them on Dribbble; the global community for designers and creative professionals.

Graphic Design, Art Direction, Branding, Adobe Photoshop, Adobe Illustrator, Adobe InDesign