Color perception

Color is subject to a thousand kinds of distortion as it travels from an object, through light, through your eye to your brain. Yet the tricky, interwined science and art of color perception still goes under-appreciated.

Researchers discovered that the way we perceive and describe colors is influenced by the languages we speak.

Why do some neutrals look better on us than others? The likely reason is that the ‘undertone’ of these neutrals is in harmony with that of our skintone. Like our skintone, colours have an under…

Color vision deficiency is the inability to distinguish between certain shades of color. Most people with color vision deficiency can see colors, but they have difficulty differentiating between shades of reds and greens, or blues and yellows.

Mental Bomb #Illusions

We surveyed over 2000 people in over 50 countries to understand how colors impact emotions, and what specific colors mean to people around the world.

Water color theory

Discover how color influences emotions, behavior, and decisions with this essential Color Psychology Cheatsheet! Perfect for marketers, designers, and content creators, this guide breaks down color meanings and their impact on audience perception. Learn how to use colors strategically to enhance brand identity, boost engagement, and drive conversions. Save this pin to keep these insights handy and elevate your projects with the science of color!

Colors, Logos, & Emotions