Wine making aesthetic

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Homemade Wine: Michael Claypool of Clay Pigeon | Homemade wine, Homemade wine recipes, Wine making

Michael Claypool started making wine in his Portland, Oregon, garage a couple years ago, and now he’s applied for a liquor license and is taking the necessary steps to become a full–fledged wine making operation, Clay Pigeon. There are large vats of lovely, earthy–smelling Syrahs aging in the cold, concrete space usually reserved for long–forgotten tools and two automobiles. Find out how this home winemaker turned his tinkering into a delicious reality.

Learn to Tell More Stories | Winemaker portrait, Wine photography, Women drinking wine

By telling a heartwarming (and entertaining) story of how her rosé got its name from her future husband’s grandmother, Rachel tapped into the trust and connection her audience was craving. She turned an email intended to sell into an entire experience for her audience; she invited them into her life and they responded by supporting her with their purchases.

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