I had this drafted on my big blog under the title “Abattoirs of taste” which I felt was too killer to waste, so I’m dropping it here unfinished. After reading it back though I had to ask myself: why am I bothering? This nonsense is not what I should be focusing on!
I keep seeing the word “taste” pop up in conjunction with AI usage in web development.
According to Syntax episode #1027 it is “taste” that now defines the “design engineer”.
I do think that this role in particular is such a huge role in the future now, of the world that we exist in with AI and all these things. And somebody who has design taste and design style is gonna be able to create some really amazing stuff.
Scott and Wes define a “design engineer” as someone who uses AI to be an expert in all roles.
It’s like, can somebody just look at a website that you’re building and say, that’s not the right tagline. That’s not the right copy. You don’t have to go through this whole thing of, like, oh, let’s get the copywriter involved.
You must listen to the audio to hear the disrespect dripping off that last line.
I’m guessing these are vibe-transcribed quotes so listen to the first 15 minutes for the full conversation.
Forget expertise, forget qualifications. Forget a career of research and training to deeply understand a profession. It’s all fair game for a design engineer with taste.
I hate to burst your bubble lads, but that is not a “design engineer” you’re describing, that’s a Jackass of all trades with an LLM addiction. Your “taste” is defined less by knowledge and more by financial privilege to afford another round of crackers to feed the stochastic parrot.
Wes stops reading the Vercel article being referenced before the important part:
We collaborate on everything because of each person’s unique background and skills. While each person can execute independently, we’ve found that our best work is done through collaboration. None of us is process/tools-driven. We care about the outcome, not the process/tool.
Vercel stress collaboration, not “tools” (AI is not just a tool.)
The reality is that LLM-driven development is the great leveller. Developers with access to the same LLMs are hitting their heads on the same skill ceiling. For those suffering imposter syndrome this is a relief. AI work mandates enable the quiet quitting their bosses feared.
The 10x unicorns love the taste of their own slop. Their dilemma is attesting superiority. The coping mechanism has become: “You’re prompting it wrong!” — think “MCP”, “skills”, “loops”, etc. Everyone believes they can rub the magic lamp more effectively. “Taste” in this context is the opposite end of the extrusion. They go off vibes because they never learnt what it takes to reason about good design. They’re overconfident in their ability because of limited exposure to real expertise. They don’t know what they don’t know.
So yeah, this design engineering defined by AI and “taste” is a bit silly, if you ask me.