Scholz & Friends

We are thrilled that Christian Thron, our Head of AI, has been recognized in Campaign Germany's 50Ü50 list! 🌟 Congratulations, Christian! Your passion and expertise inspire us all to embrace the future with curiosity and boldness. 🚀 The complete 50Ü50 Overview: https://lnkd.in/edrv7M4c #AI #ScholzAndFriends #Campaign50Ü50 #FutureOfWork #ArtificialIntelligence

Sharing Piccadilly Lights with Madonna? Icon behavior, Pleo ✨ We've had a super exciting week launching Pleo's rebranding with a first big, european-wide camapign under the theme of "For the craft of finance". 🙌 The centerpiece of the campaign is dedicated to the unsung heroes behind so many business successes: Financial decision-makers are more important to growth today than ever before. We're turning their image as purely supervisory bodies around and show finance as a “craft” - a discipline that requires a high degree of precision, sound judgment, and foresight. 🚀 The campaign is running in several European countries, with a focus on the key markets of the United Kingdom and Germany with SYZYGY UK & US handling the media. The most prominent location: Piccadilly Circus in London. The cherry on top: Sharing the spotlight with Madonna. 🍒

Brands don't just need a social presence. They need a cultural one. We are proud to introduce CIRCUS by Scholz & Friends – our new integrated offering for end-to-end Social- and Culture-Marketing.   Because social isn't a channel you can simply switch on. It's where culture moves, communities form and brands either become part of the conversation – or get lost in the scroll.   The challenge? Moving at the speed of culture without losing the brand in the process. That's where CIRCUS comes in: connecting strategy, creativity, creators and culture to make brands culturally relevant – without making them interchangeable.   At the helm: Natalie Malczuk and Jonathan Faerber, taking on the role of Managing Directors. Natalie brings deep social and cultural expertise from Jung von Matt, where she served as Executive Creative Director for Social Media & Cultural Campaigns. Jonathan has been shaping strategy at Scholz & Friends since 2014.   Together, they lead a unit of 50+ specialists equipped with an in-house broadcast studio and employed creators – delivering everything from Social Strategy and Creator Marketing to the build-out of proprietary Social Hubs. All under one roof. No more fragmented agency coordination. Just speed, strategic clarity, and cultural impact.   "With CIRCUS, we create a symbiosis of agile creator culture and the creative excellence of Scholz & Friends." – Natalie Malczuk, Managing Director CIRCUS by Scholz & Friends   The proof is already in: Four Social & Culture cases for McDonald's reached the Effie Awards final this year alone. 🏆 Welcome to the Mainstage. ✨   #SocialMedia #SocialFirst #CIRCUSbyScholzandFriends #ScholzandFriends

Another strong showing at the The Gerety Awards 3x Silver 4x Bronze  7x Shortlist A big THANK YOU to all our Friends, our brilliant teams and, of course, our client partners IWC Schaffhausen McDonald's Deutschland GOT BAG who make work like this possible. We’re proud to see ideas created together being recognized by a jury that brings a distinctly female perspective to creativity from around the world. Congrats to everyone involved. #ScholzandFriends #GeretyAwards #CreativeExcellence #AwardWinning #Creativity

Shifting the focus of B2B communication.   We're proud to launch "Trust the T", a new brand campaign for T Business, the B2B division of Deutsche Telekom.   This one's a first on two counts: T Business' first-ever emotional umbrella brand campaign, moving beyond product communication, and the first to run across all European core markets simultaneously.   In a time when businesses are asking hard questions about data sovereignty, cloud security, and who they can really rely on, we set out to answer with feeling, not just facts. Working with the brilliant teams at T Business and Deutsche Telekom, we placed trust at the very heart of B2B communication. The result is an integrated, pan-European campaign built around a central film that explores what trust means in our working lives, and why the "T" has earned it.   As Marielle Wilsdorf, Creative Managing Director at Scholz & Friends Hamburg, puts it: “‘Trust the T’ is a special project for me because we translate complex B2B topics like the cloud, security, and digital sovereignty into a human, emotionally compelling story.”   #TBusiness #DeutscheTelekom #ScholzAndFriends #B2BMarketing 

Good knowledge shouldn't be a question of budget. 💡 That's the founding belief behind the Berlin Social Academy – and the reason why Scholz & Friends is one of the founding members. As one of the founding companies of the BSA, we've been committed to this initiative since its very beginning: bringing together Berlin's business community to share expertise, free of charge, with non-profits, foundations, NGOs, and social initiatives. Registration for BSA 2026 is now open! From October 12–16, experts from leading Berlin companies will pass on their knowledge pro bono – in hands-on workshops and webinars covering AI & Digitalisation, Communications & PR, Diversity, Equity & Inclusion, and Organisational Development & Leadership. This year, our colleagues Joris-Johann Lenssen and Alma M. Gabriel from Scholz & Friends Reputation will be contributing with a session on strategic corporate engagement – and how meaningful partnerships between businesses and NGOs can create real societal impact. Are you or do you know an organisation that could benefit? Secure a spot now and for free: https://lnkd.in/eC_FRcei #BerlinSocialAcademy #ProBono #ScholzandFriends

Some hunger just won't settle for less.   The new campaign "Dein Hunger braucht's BIG" is the next evolution of McDonald's Deutschland platform for big, bold Beef Burgers by turning that familiar craving into a clear, unapologetic brand promise.   Headlining the new lineup? The comeback of the iconic Der M®, now also available as Der M® Bacon. Joined by the all-new Big Tasty® Pepper Bacon and the trusty Big Tasty® Bacon. All made with 100% beef from Germany. All unapologetically BIG.   From TV to audio, social media to app — one sharp brand promise, every channel, full scale. Big hunger deserves big ideas. 🍔   #ScholzAndFriends #McDonalds #DeinHungerBrauchtsBIG

To mark his 80th birthday, Ralf Hütter is the latest face for the #BrilliantMind campaign by the Frankfurter Allgemeine Zeitung (F.A.Z.). As a founder of Kraftwerk, Hütter is considered a pioneer of electronic music and has made history with his life’s work. Kraftwerk is one of the most influential multimedia projects in the world. With its precise, machine-like sound, Kraftwerk laid the foundation for genres such as electro, synth-pop, hip-hop, and techno. In 2014, Ralf Hütter received the Lifetime Achievement Award at the Grammys, and in 2021, he was inducted into the Rock & Roll Hall of Fame. Modern technology and its relationship to humanity have shaped Kraftwerk for more than half a century, which is why Ralf Hütter will be featured in the digital issue F.A.Z. #KlugeKöpfe #FAZ #Kraftwerk #ScholzandFriends

Last week marked the start of the 2026 reverse mentoring programme 🙌🥳 This years mentors gathered in the Hamburg office for two days to Kick-Off the programme. Next to a lot of informational input the Friends also took part in some brainstorming and team building exercises to prepare them for their role in the programme. ✨ The reverse mentoring programme turns typical mentoring around: while it is normally senior professionals mentoring junior professionals, in this version junior Friends mentor senior Friends. 💛 We look forward to the insights and fresh perspectives, this years participants will be able to share with us in a few months! 😍✨🚀 #ScholzandFriends #Mentoring #ReverseMentoring #KickOff

Christian Thron, Head of AI bei Scholz & Friends, denkt in seiner Campaign-Kolumne “The Brief from Tomorrow” die seit Anfang August geltenden KI-Kennzeichnungspflichten des EU AI Acts weiter. Was passiert, wenn Plattformen Herkunftsnachweise künftig darüber mitentscheiden lassen, wie weit ein Inhalt reist? Ein Gedankenexperiment über Content-Pässe, europäische Feeds und eine neue Form der Zugangskontrolle im Internet 👉 https://lnkd.in/eWg6m9-S