Jung von Matt

BIPOCs Unmuted. 💚 On October 2nd, our Hamburg office will host BIPOCs Unmuted, a new networking event organized by the GWA and created exclusively for BIPoCs across Germany’s leading creative and communications agencies. ✨ The idea behind it is simple: The industry needs more spaces for connection, visibility and honest exchange. Because diverse perspectives aren’t just important for culture, they’re essential for relevant creative work and the future of our industry. BIPOCs Unmuted is about building networks, sharing experiences and creating room for voices that are still underrepresented in many agencies today. Accompanied by inspiring speakers, we’re turning up the volume. Save the date and sign up here: https://lnkd.in/eB8ZvHJ3

It’s time to draw a red line against ignorance and hate! Jung von Matt HAMBURG’s new client hvv has a longstanding commitment to promoting civic courage in public spaces. Together, the two will bring that commitment to life through a striking activation at busy stations across Hamburg on September 19 – the official Day of Civic Courage. A new form of passenger information will appear as distinctive red lines. But instead of “Entry only with a valid ticket,” they read: “Entry to hvv only with courage and helpfulness.” An invitation to look out for one another as well as a boundary against indifference. Because civic courage starts in small, everyday moments. 💪❤️ The campaign is JvM HAMBURG’s first project for Hamburger Verkehrsverbund (hvv) after winning the account.

Would humanity pass an AI’s test? 👀 For RE:VIEW, Jung von Matt NECKAR turned European Space Agency - ESA’s Hera spacecraft into an interviewer. Her question: is humanity worth saving? Developed with Terra Mater Studios and WE MIND PUBLISHING (VEMAG Verlags- & Medien AG), the 400-page coffee-table book brings together space exploration, AI and literature. Hera speaks with 28 people from science, culture, technology, media and animal welfare, including Sir Brian May, Chris Hadfield, El Hotzo and Ingrid Newkirk. 💫 Their answers do not add up to one neat view of humanity. Some are hopeful. Others are difficult to hear. Together, they show how differently people judge our species. Readers can scan the codes in the book, answer Hera’s questions and give humanity a score of their own. RE:VIEW has been available in Germany, Austria and Switzerland since yesterday. Discover the project on the website linked below and decide for yourself: is humanity worth saving?

What we really need is courage! 💚 Anyone who wants to stay relevant in today’s crowded marketing landscape has to think beyond the obvious. More than ever, real impact comes from the courage to commit to a clear point of view. Jonas Bailly, Managing Director of Jung von Matt HAVEL and Partner JvM-Group, shares his perspective on marketing effectiveness in the latest GWA column: “But if everything is important, then in the end nothing is important. In other words: If you keep all your options open, you don’t make any decisions. And if you don’t make any decisions, you rarely create anything that makes an impact.” At a time when advertising is becoming increasingly uniform, the brands that stand out are those willing to create work that won’t appeal to everyone. The opportunities in today’s communication landscape are there, what’s often missing is the willingness to take a stance and follow through with conviction. Without that leap, impact gets lost. 🐎 Read the full article via GWA, link in the comments. ✨

10 years of Pascal Schmidt! Design mind, product thinker, problem solver but above all: someone who brings calm, curiosity and so much heart into everything he does. 💚 Over the past ten years, you’ve shaped products, ideas and experiences, but even more importantly, you’ve shaped the people around you. With your eye for detail and your constant drive to make things better, you’ve become an important part of Jung von Matt TECH. There are countless projects, late-night workshops, spontaneous ideas, laughs and memories connected to your name. Far too many to fit into one post. Cheers to 10 incredible years, and hopefully many more to come 🥂

When Heidi meets… well, Heidi! 💫 For its latest work, S.OLIVER GROUP teamed up with our Jung von Matt NECKAR BEAUTY COLLECTIVE. The star of the show: Heidi Klum. Her co-star? Heidi Klum. Wait, what? 👀 Yes, you read that right. For the new CASUAL SINCE FOREVER campaign, one Heidi simply wasn’t enough. It had to be two. But how the hell? A hybrid process combining AI-powered face swapping, digital compositing, and hands-on craftsmanship brings her 1990s self and present-day self together on screen in a moment that would otherwise be impossible. Few people have had a career quite like hers. Since the 90s, she has gone from model to international superstar, TV personality and successful entrepreneur. A lot has changed along the way – but her approachable, authentic and confident attitude has remained. Much like s.Oliver. A brand that has been a firm fixture in the fashion world for decades, evolving with the times while staying true to what has always defined it: a casual attitude. To bring this idea of change and continuity to life, we created an encounter across time: present-day Heidi meets her younger self. Because while Heidi stays Heidi, s.Oliver stays casual since forever. ✨

Culture rarely starts in a marketing department. It grows when brands, creators and communities build something people genuinely want to be part of. That’s the focus of STANDS Festival in Hamburg, initiated and hosted by FC St. Pauli von 1910 e.V.. “Eddy” Edwin Okyere, Global Client Service Director at Jung von Matt HAMBURG, will join the panel “Culture Doesn’t Need Permission.” Together with voices from entertainment, music, sport, agency, talent and independent creative culture, Eddy will discuss where culturally meaningful ideas come from, who gives them permission and why some organisations can participate credibly while others cannot. With more than ten years at Jung von Matt, Eddy has worked with brands including EnBW, BMW, Westfield and Wayfair. His focus is on long-term partnerships, strategic brand leadership and communication that reaches people across markets, channels and cultures. Interested? Hear him speak: STANDS Festival 14:20 – 14:50 “Culture Doesn’t Need Permission”

hvv goes Jung von Matt 🚉 We're excited to welcome Hamburger Verkehrsverbund (hvv) as our newest client! The hvv isn't just part of our daily commute to the office. It's part of everyday life in Hamburg, connecting millions of people every single day. Helping shape a public brand with that kind of impact is a challenge we're excited to take on. Safe to say: we can't wait to create campaigns that keep us moving. Welcome aboard, hvv. Let's get going! 🚆

Just like in 2024, we were proud to sponsor AiDia, the first Afro-German startup pitch, bringing together inspiring voices from community & branding, the creator economy and entrepreneurship. ✨ Up on deck, despite some classic Hamburg Shietwetter, a dozen lucky winners got to work on their personal branding with professional portraits: Together with DAKIEKSTE, we turned our mobile photo studio into a little branding hub, powered by the energy of our People & Culture team, Majo and Charmel, the creative finger skills of Omar from JvM BRAND IDENTITY, Clarissa from JvM HAMBURG and, of course, Naz and Edwin. On stage, Felix from Jung von Matt SPORTS spoke about “Beyond the Game”, exploring why some of the most exciting careers in sports happen beyond the field. A big thank you to the AiDiA - Afrodeutscher Startup Pitch team for creating a space where community, creativity and entrepreneurship come together. And to all the winners: we hope you enjoy your portraits and put them to good use. 💚 Pictures: © DAKIEKSTE

Big congratulations to Jan Harbeck, Creative Lead at JvM-Group and MD at Jung von Matt SPREE on being named one of Campaign Germany's Top 50o50! 🚀 Jan's massively awarded work speaks for itself: clear, memorable ideas that helped to shape iconic brands such as Sparkasse, eBay, Eurowings, Krombacher, Postbank, Haribo, Volkswagen and ZEISS. We're very happy that he's part of the JvM family. ❤️ Well deserved, Jan! ✨