Jung von Matt NECKAR

We’re delighted to welcome Eva Stetefeld back to Jung von Matt as our new Managing Director in Stuttgart. 🪄 Eva Stetfeld brings an exceptionally broad range of interests and expertise to Jung von Matt NECKAR. While others focus on one creative discipline, Eva prefers to keep a whole stable of them. The result is a holistic approach to creativity – always guided by one central question: Does it make an impact? Eva is proud to work in a profession that creates solutions to real problems. Just as important to her is that the process is enjoyable for everyone involved. Without fun, creativity simply doesn’t work. For Eva, returning to Jung von Matt marks her second chapter at the agency: “For me, it's more than a return. It's a homecoming. No agency has shaped me more than Jung von Matt. However valuable my experiences at other places were, the Trojan idea never let go of me.” She is especially looking forward to the creative freedom and independence that allow for faster decisions, bolder ideas and a consistently strong creative product. Welcome to the NECKAR, Eva. 🐎💚

Our BEAUTY COLLECTIVE joins the “CASUAL SINCE FOREVER” launch night – with Heidi Klum. ✨ We were so excited to be part of the launch of the s.Oliver x Heidi Klum campaign at the exclusive event hosted by Breuninger in Stuttgart. The campaign team behind “CASUAL SINCE FOREVER” at Jung von Matt NECKAR’s BEAUTY COLLECTIVE – Nicole Groezinger, Silke Rosenthal, Franziska Hook and Lennart Quaas – celebrated alongside Heidi and many invited guests, with ’90s DJ beats, drinks and fries. Snapshots and small talk with Heidi included, of course – a final touch to our great collaboration with her. The positive response from the press, our client S.OLIVER GROUP, Breuninger, our business partners, friends and everyone involved made the evening even more memorable. Thank you to everyone who helped bring this campaign to life – especially our client Johannes Rellecke, Julian Rellecke, Felicitas Gutjahr, Kerstin Brönner and everyone of the team who couldn’t be there last night – Thomas Heyen, Ralph Teichmann, and Sophie Lotsch. 💚

𝗪𝗵𝗲𝗻 𝗛𝗲𝗶𝗱𝗶 𝗺𝗲𝗲𝘁𝘀... 𝘄𝗲𝗹𝗹, 𝗛𝗲𝗶𝗱𝗶! For the new S.OLIVER GROUP campaign, our BEAUTY COLLECTIVE at Jung von Matt NECKAR brings Heidi Klum together with her younger self, turning her personal story into the creative idea at the heart of the CASUAL SINCE FOREVER campaign. From aspiring model to global fashion icon and entrepreneur, Heidi has reinvented herself time and again while always staying true to who she is. A story that connects perfectly with s.Oliver: a brand that has evolved over decades while keeping the casual spirit at its core. Produced through a hybrid process combining AI-powered face-swap, digital compositing and hands-on craft, the film brings past and present together in one frame. But the technology is only the enabler. The idea behind it is much bigger: showing how heritage can be celebrated without standing still – and how staying true to yourself doesn’t mean staying the same. Two Heidis, one idea: evolve, stay true, stay casual. Since forever. The campaign launches internationally across film, print, OOH and social. A big thank you to everyone who brought it to life. 💚

𝗙𝗿𝗲𝘀𝗵 𝘁𝗮𝗹𝗲𝗻𝘁, 𝗳𝗿𝗲𝘀𝗵 𝗲𝗻𝗲𝗿𝗴𝘆 ✨ New colleagues have joined the JvM NECKAR team this month – each bringing their own background, skills and perspective to the table. Say hello to: Hanna Katharina Weissbarth (Junior Project Manager) Yara Volle (Apprentice Marketing Communications) Johannes Bader (Intern Strategy) Louis Walter (Intern Concept Creative) We can’t wait to see what we’ll create together. Welcome to JvM NECKAR 💚

Wie beurteilen GWA-Mitgliedsagenturen die neue 𝗞𝗜-𝗞𝗲𝗻𝗻𝘇𝗲𝗶𝗰𝗵𝗻𝘂𝗻𝗴𝘀𝗽𝗳𝗹𝗶𝗰𝗵𝘁, die seit 1. August für audiovisuelle Inhalte in Werbe- und Marketingmaßnahmen gilt (EU AI Act) - und was denken Ihre 𝗞𝘂𝗻𝗱𝗜𝗻𝗻𝗲𝗻, 𝗱𝗶𝗲 𝘄𝗲𝗿𝗯𝘂𝗻𝗴𝘁𝗿𝗲𝗶𝗯𝗲𝗻𝗱𝗲𝗻 𝗨𝗻𝘁𝗲𝗿𝗻𝗲𝗵𝗺𝗲𝗻, darüber? Der GWA hat dazu heute eine 𝗲𝘅𝗸𝗹𝘂𝘀𝗶𝘃𝗲 𝗨𝗺𝗳𝗿𝗮𝗴𝗲 veröffentlicht, mit 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘀𝗮𝗻𝘁𝗲𝗻 𝗘𝗿𝗴𝗲𝗯𝗻𝗶𝘀𝘀𝗲𝗻: 💥 Rund 66 Prozent der befragten GWA-Mitgliedsagenturen begrüßt die neue KI-Kennzeichnungspflicht und nennt diese „sehr gut” oder „gut” 💥 Knapp 11 Prozent halten die neuen Regelungen für „völlig überflüssig” 💥 66 Prozent, glauben, dass die neue KI-Kennzeichnung den Verbraucherinnen und Verbrauchern schnell „ganz überwiegend egal” sein wird 💥 15 Prozent gehen davon aus, dass die Kennzeichnung hilft, bei  Verbraucherinnen und Verbrauchern mehr Vertrauen zu gewinnen 💥 35 Prozent wollen darauf achten, Überkennzeichnung zu vermeiden 💥 31 Prozent richten sich vollständig nach den Kundenwünschen, raten ihnen aber zu größtmöglicher Transparenz 💥 33 Prozent sehen ihre KundInnen im Befragungszeitraum (31. Juli bis 31. August)  „sehr schlecht” oder „schlecht” auf die KI-Kennzeichnungspflicht vorbereitet 💥 80 Prozent bestätigen „sachkundigen Beratungsbedarf” auf Seiten der KundInnen Florian Zühlke, Sprecher GWA Forum Tech & Innovation und Executive Client Service Director AI bei Jung von Matt NECKAR, sagt: "Die Studie zeigt, dass Agenturen durch die Kennzeichnungspflicht weitgehend keine Beeinträchtigung oder Verlangsamung beim Einsatz von KI im Marketing erwarten. Sie sehen bei sich einen Wissensvorsprung und klare Expertise gegenüber ihren KundInnen. Für sie geht es jetzt darum, einen Spagat zu schaffen: keine Rechtsberatung zu übernehmen, gleichzeitig aber ihre Expertise in Projekte einzubringen und dort auch eine Führungsrolle zu übernehmen.“ 👉 Hier geht's zu den vollständigen Umfrageergebnissen https://lnkd.in/dR2dPdbh

Grüner wird’s nicht! 1. September 2026. Es ist endlich mein erster Tag am NECKAR und ich bin saustolz hier zu sein. Reicht daher für heute auch schon wieder mit LinkedIn – lieber: Leute kennenlernen! As green as it gets! September 1, 2026. Finally, it's my first day at JVM/NECKAR and I couldn't be prouder to be here. So, enough LinkedIn for now – off to meet people! #jungvonmatt #jungvonmattneckar

𝗧𝘄𝗼 𝘀𝗲𝗻𝗶𝗼𝗿 𝗿𝗼𝗹𝗲𝘀. 𝗧𝘄𝗼 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮𝗻 𝗶𝗺𝗽𝗮𝗰𝘁. Jung von Matt NECKAR is looking for a Senior Media Strategist (d/f/m) and a Senior Art Director (d/f/m) to join our team. Whether you turn data and audience insights into smart cross-channel media strategies or creative ideas into distinctive visual work – we’re looking for experienced minds who challenge the expected, take ownership and know how to make great ideas even more impactful. 💡 Ready to bring your expertise to the table? Let’s talk. 📍 Stuttgart  🕓 Full-time 📩 Apply now via links in the comments

𝗜𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝗰𝗲 𝗺𝗲𝗮𝗻𝘀... 𝗵𝗮𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝘁𝗼 𝗿𝗲𝘁𝗵𝗶𝗻𝗸 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂’𝘃𝗲 𝗯𝘂𝗶𝗹𝘁. For our Managing Director Tim Bögelein, integrating RTS into Jung von Matt INDUSTRY was one of the most significant entrepreneurial decisions of his career. Because you don’t simply give up 55 years of history, an established brand and long-standing client relationships. You build on them – and take them somewhere new. Today, it’s clear why it was the right decision. RTS’ deep B2B expertise meets the creative ambition of Jung von Matt. And for Tim, one thing in particular stands out: “Entrepreneurial independence is not some romantic value from a bygone era. It is a genuine competitive advantage.” Because when decisions are made where responsibility sits, there is more room to move fast, think boldly and act entrepreneurially. RTS is now Jung von Matt INDUSTRY. A new brand, but above all, a new perspective on B2B, creativity and what becomes possible when you have the independence to shape your own future.