Amc cinema

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Universal Studios AMC Cinema Graphics | SEGD Amc Cinema, Universal City Walk, Cinema Design, Exterior Signage, California Sunset, Universal Studios Hollywood, Building Facade, Grand Entrance, Light Architecture

The renovation of the AMC Cinema at Universal City Walk has raised the bar for movie-going experiences in Los Angeles. After large architectural gestures proved to be unfeasible, the design team was brought on to make a bold graphic statement within the confines of the existing structure and a limited budget. The first task was to create the “big idea” that the targeted

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