The everyman brand archetype

difference between sterotype and archetype.

The Everyman Brand Archetype wears their feelings on their sleeve. They often have unresolved psychic wounds and never hesitate to make that known. They often feel betrayed, and they can be suspicious of others. The Everyman can be cynical and manipulative.

The Everyman- Brand Archetypes for Marketing

Developing your own brand archetype is the basis for your brand identity. Here’s how to use them to develop your brand and build brand loyalty.

Welcome to the next installment in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Jamie Thomson Designer: The Everyman brand archetype, also known as the citizen, the girl or guy next door, the regular guy or girl, or the realist desire to

The Regular Guy or The Regular Gal is also known as the egalitarian, realist, communitarian, friend, everyperson or guy / gal next door. The Regular Guy / Gal should use a friendly, colloquial voice. Avoid jargon, wild claims and gimmickry. The tone should be humble and practical. Imagery should be people-centric and may include wholesome families, collaboration or community. Color pallets tend toward neutral tones (nothing too bold or bright). Fonts should be easy to read.

The Sage archetype revolves around knowledge and truth. For the Sage, the key to success is gathering information and investigating where the truth lies.

Your brand is your most valuable asset. But it MUST be continually nurtured in order to thrive. Branding Basics Who are you? What do you stand for? Why do you exist? If you don’t know who you are, how can you communicate it to others? In the absence of a strong and clear brand identity, […]