Everyman brand archetype

difference between sterotype and archetype.

The Regular Guy or The Regular Gal is also known as the egalitarian, realist, communitarian, friend, everyperson or guy / gal next door. The Regular Guy / Gal should use a friendly, colloquial voice. Avoid jargon, wild claims and gimmickry. The tone should be humble and practical. Imagery should be people-centric and may include wholesome families, collaboration or community. Color pallets tend toward neutral tones (nothing too bold or bright). Fonts should be easy to read.

Developing your own brand archetype is the basis for your brand identity. Here’s how to use them to develop your brand and build brand loyalty.

As the Girl/Guy Next Door Brand Archetype (Everyman), your goal is to create community. Your strengths are being relatable and practical.

The 12 brand archetypes are based on Carl Jung's personality archetypes. This brand stylescape takes its inspiration from the Everyman Archetype. The Everyman wants to belong. Community, trust, and shared values are important to them. They don’t like to stand out in the crowd and they’re welcoming and easy to talk to. Target, IKEA, and GAP are often cited as brands which embody the Everyman Archetype.

If you’re having trouble identifying your Brand Archetype, let me simplify it for you. I reverse-engineered the 12 brand archetypes into four segments based on how you want to be perceived by your customers. 1. Ruler | Sage | Innocent: If you want to be your customer’s guide 2. Hero | Creator | Lover: If you want to be your customer’s inspiration 3. Everyman | Jester | Caregiver: If you want to be your customer’s friend 4. Outlaw | Magician| Explorer: If you want to be your customer’s…

Discover recipes, home ideas, style inspiration and other ideas to try.

Welcome to the next installment in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

The Everyman Brand Archetype wears their feelings on their sleeve. They often have unresolved psychic wounds and never hesitate to make that known. They often feel betrayed, and they can be suspicious of others. The Everyman can be cynical and manipulative.

The color palette is for a brand that is quirky, friendly, sustainable and humble. They are the ‘Everyman’ archetype in personality and colors. Are you using a psychology backed approach to your color palette and brand identity design? You should be! Learn more at www.bethanyworks.com!