Reform

Reform is a no-code form builder that helps marketing teams improve lead quality and quantity.

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Reform is the #1 conversion-focused form builder app designed to deploy multi-step, interactive forms that maximize both lead quality and quantity for lead generation, capture, qualification, nurturing, and routing. Built with CRO best practices and an intuitive design, Reform enhances user experience and boosts conversion rates. Its powerful features include data enrichment, email validation, and built-in spam prevention to ensure lead accuracy and data integrity. With advanced lead qualification and conditional routing, you can prioritize high-value leads. Seamlessly integrate with CRMs and marketing automation platforms to manage leads effectively. Reform supports webhooks and APIs for connecting with your internal tools and embedding forms directly into websites and apps with headless integrations. Whether you're optimizing lead conversion or automating workflows, Reform empowers marketers to capture, qualify, and convert more leads.

Reform is a no-code form builder focused on conversion optimization, lead enrichment and spam prevention.

for: Marketers and growth teams needing high-quality lead capture without coding.
pricing: freemium · free trial

works withGoogle SheetsNotionZapierKitHubSpotCloseSalesforce (coming soon)

Key features

8 features of Reform

Multi-step & single-page forms — Create flexible forms with one question per page or multiple questions on a single page.
Conditional routing & qualification — Send leads down different paths based on rules to prioritize high-value prospects.
Lead enrichment & email validation — Automatically enrich lead data and verify emails in real-time to improve accuracy.
Spam prevention — Advanced filters and reCAPTCHA keep submissions genuine.
Headless & embed options — Embed via iframe, web component or API for full design control.
Webhooks & APIs — Connect to internal tools or custom integrations without native connectors.
Real-time analytics & A/B testing — Instant feedback on form performance to iterate quickly.
Custom CSS & JavaScript — Advanced styling and functionality for developers on Pro plan.

Use cases

Capture qualified demo requests for a SaaS product.
Collect RSVPs and manage event attendance with save-later functionality.
Gather inbound leads and route them to HubSpot or Close for sales follow-up.
Run A/B tests on landing-page forms to increase conversion rates.

Reform pricing

from reform.app ↗

Free$0/moBuild forms · Reform branding · No live publishing
Basic$15/mo/monthUnlimited responses · Hide branding · Email support · Headless forms
Pro$35/mo/monthTeam collaboration · Conditional logic · Save drafts · Custom CSS/JS
Free (annual)$0/yr
Basic (annual)$150/yr/yearAll Basic features · Save 16%

Reform FAQ

Can I publish forms on the Free Plan?+

No, publishing is only available on paid plans; the Free Plan lets you build but not share live forms.

Is a credit card required to start?+

No credit card is needed for the Free Plan; a card is required to start the 14-day Pro trial.

What happens after the 14-day Pro trial?+

If not cancelled, the account is automatically charged for the Pro Plan.

Do Basic and Pro plans include integrations?+

Basic includes simple integrations like Google Sheets, Notion and Zapier; Pro adds advanced integrations such as HubSpot, Close and upcoming Salesforce.

Can teammates collaborate on forms?+

Team collaboration is a feature of the Pro Plan only.

Can I customize branding or add custom code?+

Brand removal is available on Basic and Pro; custom CSS/JavaScript is limited to the Pro Plan.

Summarized by DevHunt from reform.app · Oct 4, 2026. Details may change; check the official site.