A task-based approach workshop: designing an advertising campaign

• Autores: María José Luelmo del Castillo, María Ortiz Jiménez, Alicia de la Peña Portero
• Localización: Panorama de las lenguas en enseñanza superior: ACLES 2005 : 19, 20 y 21 de mayo 2005 / coord. por Marta Genís Pedra, Elena Orduna Nocito, David García-Ramos Gallego, 2005, ISBN 978-84-88957-54-2, págs. 266-272
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Second language acquisition is developed according to a complex process of creative language building. This idea has a direct and decisive influence in the course design, as the task itself will be consider the starting point of the whole procedure. This course planning involves the fulfilment of different preparatory activities and exercises. Such activities will not be isolated but linked in order to get a coherent final global result.

    Our plan is to show an example of this task- based approach carrying out the different steps and preparatory activities in order to get the students to create their own advertising campaign. After a warm- up activity, real advertisements from British and American magazines will be analysed and commented on. Advertising techniques, slogans and formats will be dealt with and some of the lexical and grammatical aspects involved will be reviewed. Then, the role of music will be taken care of in a controlled production activity. Finally, the students will be required to create their own advertising campaign according to given instructions.