Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements

Future of Marketing Briefing: Soccer doesn’t need better marketing, just better marketers

Media Briefing: The new World Cup SEO playbook: What’s in and what’s out

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

How a German publisher JV is turning LLM visibility into a premium brand buy

Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get properly surfaced and described inside ChatGPT, Gemini and other AI assistants, not just on traditional search results pages.

AI podcast experiments march on with Forbes’ new daily audio briefing

Forbes bets on AI-generated audio with a five-minute daily news brief. Stories are selected by product, editorial and an internal AI tool.

How USA Today Co. is trying to beat AI Overviews on World Cup news

USA Today Co. is using AI tools to beat AI Overviews in the race for World Cup search traffic around breaking news.

How Fanatics moved from audience targeting to optimizing campaigns for customer LTV

A recent 19% lift in LTV points to brands focus on outcome-based media buying.

As AI scrutiny grows, DUDE Wipes points to supply chain savings and productivity gains

AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises. The honeymoon phase, however, isn’t over yet. DUDE Wipes has AI tools across the company, reducing man hours in supply chain tasks — providing employees […]

Invisible Cannes: The hidden workforce behind the Croisette

Everyone focuses on beach activations, cabanas and A-listers. But there’s an entire infrastructure brands rely on to pull off the event.

Future of TV Briefing: Fox finds its programmatic identify in Roku

This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business.

Fox strikes revenue-doubling Roku deal

The media company is set to acquire streamer in $22 billion stock-and-cash purchase. But it will keep its own properties like Tubi separate.

Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying

This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.

Stagwell enhances its AI-powered tools on the media side

The Media Machine extends what Stagwell built with The Machine, which formally launched in January.

Omnicom Media rolls out research showing the need for CTV advertising to change its ways

Omnicom plans to tackle frequency problems with streaming while also bringing a greater degree of contextual relevance to the advertising  it creates, plans and activates for clients. 

‘Humans at the helm, agents in the loop’: WPP is testing a buyer agent for video, but it’s bigger bet is on governance

Marketers are nervous about agentic media buying. WPP is betting governance is the answer. 

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

What are digital twins? Marketers weigh the opportunities and risks

How automation and AI is reshaping the traditional upfront marketplace

ChatGPT ad delivery struggles are testing advertiser patience

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Digiday+ Research: Publishers favor generative AI over predictive AI

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

More AI agents won’t fix advertising

Oz Etzioni, CEO and co-founder, Clinch AI has sparked a new level of optimism in advertising, with many hoping that autonomous agents will solve long-standing issues around speed, efficiency and performance. But adding more agents is not the same as improving outcomes. In a fragmented system, more intelligence often creates more noise. The systems that […]