Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
DIGIDAY+ MEMBER EXCLUSIVES
In Graphic Detail: The state of the marketing agency sector
Revenue figures from Omnicom, Publicis and Havas, and new employment stats, offer a snapshot on a quickly evolving industry.
Media
In Graphic Detail: Subscriptions are rising at big news publishers – even as traffic shrinks
Publishers are raising prices, pushing bundles and prioritizing retention to make subscriptions a steady business amid volatile traffic.
WTF is Markdown for AI agents?
AI systems prefer structured formats or APIs to ingest and surface content more efficiently. And “markdown” has quickly become the common language used by AI systems and agents.
From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms
Kalil is partnering with LinkNYC to take her social media content into the real world and the streets of NYC.
Marketing
Digiday+ Research: Brand marketing will be the priority in 2026, after revenues fell short of expectations
Revenues fell short of marketers’ expectations in 2025. But they’ll be working with bigger budgets in 2026, and focusing on brand marketing.
ChatGPT enters the ad game. Now what?
OpenAI has begun testing ads in ChatGPT through premium brand partnerships, signaling a new phase in its monetization strategy.
Ad Tech Briefing: A mid-term report card
Despite earnings increases, stock prices are down demonstrating how the public markets are a cruel place.
Future of TV
Future of TV Briefing: CTV identity matches are usually wrong
This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.
Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’
This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.
Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL game
NBCUniversal’s Ryan McConville joined the Digiday Podcast to break down the mechanics of the company’s first-of-its-kind agentic AI ad sales test.
Media Buying
AdCP vs. IAB Tech Lab: Inside programmatic advertising’s agentic AI standards showdown
Ad Context Protocol and IAB Tech Lab’s Agentic Roadmap offer two competing approaches for updating ad tech for AI agents. Can they coexist?
Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social
AI modeling and an understanding that there’s more to life than the last click are changing the way clients evaluate paid social investments.
Media Buying Briefing: Attivo breathes new life into Hill Holliday and DNY with senior media hires
Ex-Mediacom execs Sasha Savic and Anush Prabhu will lead Attivo’s expanded U.S. agencies, with a combination of tech and expanded media offerings.
Annual research reports
Podcasts
Research
Toothpaste is one of the most predictable products in personal care: a minty paste in a tube, designed for efficacy over experience. But as Gen Z increasingly looks to upgrade every part of their daily routines, and as GRWM-style content spills into non-beauty categories, oral care is entering a cute new era.
Toothpaste is one of the most predictable products in personal care: a minty paste in a tube, designed for efficacy over experience. But as Gen Z increasingly looks to upgrade every part of their daily routines, and as GRWM-style content spills into non-beauty categories, oral care is entering a cute new era.
EBay is buying Depop for $1.2 billion to attract younger shoppers and capitalize on the resale boom.
EBay is buying Depop for $1.2 billion to attract younger shoppers and capitalize on the resale boom.