We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
Eksternt link til the LEGO Group
the LEGO Group genopslog dette
At LEGO Digital Play, we’re creating without limits and exploring how to bring LEGO® creativity into the digital realm. And the most exciting part? We’re just getting started. Let some of our main characters tell you more. Then follow us to stay up-to-date with our progress and our opportunities.
Our results for the first half of 2026 are in and it’s our strongest ever. Behind the numbers: 🔸 Strong demand for our products – more than 330 releases between January and June. 🔸 Partnerships and experiences that have created excitement for our brand. 🔸 Excellent execution across the business, from product launches and marketing to retail and supply chain. The result? Revenue up 21%, operating profit up 22%, growth ahead of the global toy market and increased market share. More importantly: we reached more kids and adult fans than ever before with exciting LEGO® play experiences. All while increasing investment in strategic priorities, including building a new factory and sustainability. Thank you to our colleagues, retail partners and fans for being part of this journey! You can find our media release here: https://lnkd.in/eh7HNs6A
A Dutch F1 ACADEMY™ driver. A Dutch Grand Prix. And a Dutch LEGO® lead designer. When Ashwin Visser was tasked with creating a special look for LEGO F1 ACADEMY Racing driver Esmee Kosterman's home race, the inspiration came naturally: tulips. One design decision was particularly important - creating something unmistakably Dutch while keeping the bold LEGO yellow that makes the car so recognisable on track. Working together, Esmee and the team created a unique livery, helmet and race suit inspired by the LEGO Botanicals Tulip Bouquet, complete with brick-built tulip details, Dutch references and subtle design touches throughout. Good luck to Esmee as she takes to the grid in front of her home crowd this weekend.
We have an all-star cast for the next instalment of Minifigures. Massive stories. 🌟 Stepping on stage are Thomas, Cherry, Jack, Maria, Sumati, Jens Christian & Dawn 🎭 It’s about creating spaces that bring people together for spontaneous conversations, collaboration and connection; while having the option of flexibility to work from home. Learn more about our workplace experience and approach to hybrid working. 📺 Watch the latest episodes → https://loom.ly/qjJESYA #WorkPlaceExperience #HybridWorking #JustImagine #BehindTheBricks
Terry Crews and Finn Wolfhard have taken their careers in a new direction. To celebrate the launch of the new LEGO® Pokémon™ SMART Play™ sets, we challenged the duo to step into new roles as LEGO Pokémon Trainers for a head-to-head battle alongside their chosen LEGO Pokémon partners... and let's just say, nobody saw Terry's pick coming. But with the proper training and bonding, made possible by LEGO SMART Play technology, perhaps Terry's LEGO Jigglypuff stands a chance against Finn's LEGO Charizard after all.
𝐏𝐬𝐬𝐭, 𝐰𝐡𝐨'𝐬 𝐛𝐢𝐫𝐭𝐡𝐝𝐚𝐲 𝐢𝐬 𝐢𝐭 𝐭𝐨𝐝𝐚𝐲? 𝐈𝐭'𝐬 𝐨𝐮𝐫𝐬! 🎂 Today, August 10, marks the LEGO Group’s official Foundation Day, celebrating a journey that began with our founder Ole Kirk Kristiansen’s wooden toys in 1932 and continues today thanks to the creativity, passion and dedication of talented colleagues around the world. And who are we to argue with a good excuse for a celebration? 📸 Pictured: the first product line presented in 1932. A little glimpse at where it all started, 94 years ago. Happy LEGO® birthday! 💛
"One sentence to describe your team?" Easy… right? 😅 Collaborative. Inclusive. Energising. Exciting. Playful. Just a few of the ways our colleagues used to describe their teams at the LEGO Group. 💛 Curious about what it's really like #BehindTheBricks? Discover more → https://loom.ly/C1SHZtA. #JustImagine #OneLEGOTeam
We’ve been making important changes across our sites. From how we heat our buildings to how we power our operations, we are working to reduce Scope 1 and 2 emissions as part of our ambition to reach our near- and long-term science-based targets. This includes taking a range of practical steps to improve energy efficiency and increase our use of renewable energy. Because every production site is different, there is no single solution. Instead, we tailor our approach to local conditions while working towards the same goal.
𝐌𝐚𝐠𝐢𝐜𝐚𝐥 𝐧𝐞𝐰 𝐜𝐚𝐫𝐞𝐞𝐫 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 ✅ Do you have a proven track record of building trust with senior stakeholders? ✅ Do you remain solutions-oriented during periods of heightened Dark Arts disruption? ✅ Are you passionate about driving innovation within legacy wand infrastructure? Then this could be the role for you! 𝐍𝐨𝐭𝐞: You don't have to be a shadowy wand tyrant to work here, but it helps! 🪄 Introducing the new LEGO® Harry Potter™ Ministry of Magic™ – Collectors’ Edition, available 1 September with early access for LEGO Insiders 29 August.