Deli packaging

Kosher food brand Manischewitz has been around for over 130 years, slinging traditional Jewish food like matzo, macaroons, egg noodles, gefilte fish, and cake mixes, and they've remained a mainstay of the kosher aisle that sits alongside the likes of Streits and Yehuda. But, according to them, that’s a big problem for the brand, and they wanted to appeal to a new generation of folks and break free of the kosher aisle.

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While I still can’t fake my way through accurately pronouncing “charcuterie,” I’ve always been a sucker for a good cheese board. Throw down a few varieties of cheese with varying degrees of soft and hard, an assortment of honey and mustards, good bread, and some expertly cured pork, and, well, you’ve got yourself a fancy-ass […]

Graphic Design, Illustration, Branding, Adobe Illustrator, Adobe Photoshop

Illustration, Packaging

From Rega Tomato can labels to Genco olive oil packaging, The Annex builds its brand DNA on classic Italian deli aesthetics and hand-drawn fonts.

A proud New Zealand family business started from humble beginnings...Farmland Foods began as a butchers shop in 1964 and is now one of NZ leading smallgoods producers. The business fundamentals were strong; unfortunately, the retail packaging was confusing through a series of muddled pack updates, rage extensions, and NPD rollouts. Across a wide range of…