Story archetypes

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The Heroine's Journey: Examples, Archetypes and Infographic The Hero's Journey, Conditional Love, Story Structure, Technical Writing, The Secret World, Hero's Journey, Book Writing Tips, Writing Resources, Writing Advice

Writers have the ability and responsibility to bring joy, hope and change to the world. Myths and archetypes are powerful tools for transformation. The Virgin’s Promise and the Heroine’s Journey are alternative narrative structures that can breathe new life into the stories we tell

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Collective Unconscious, Jungian Archetypes, Jungian Psychology, Writing Characters, Hero's Journey, Marketing Communications, Book Writing Tips, Writing Resources, The Collective

Archetypes and meaning in life science marketing In our last issue we introduced the use of archetypes in life science marketing. Archetypes are a collectively inherited unconscious idea, pattern, or image that is universally present in individual psyches. In other words, a character or “type” we all intuitively understand. The value of archetypes springs from how quickly

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