domain.pay

Pricing

Simple pre-order pricing

Pre-order any .PAY name to be first in line. The trademark priority window has closed. Premium domains add the premium retail fee on top.

Pre-order

$100

Be first in line · open to everyone

Pick any name and pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability (projected around February–March 2027).

  • $100 for a non-premium .PAY name
  • Premium domains: retail price only (no extra deposit)
  • Reservation of a first-day registration attempt slot
  • Submission as soon as broader registration opens
  • 100% credit toward another domain if registration is unsuccessful (or 80% cash refund)

Once paid, your application is Pending — we do not accept concurrent .PAY applications for the same name through domain.pay. Registration not guaranteed.

Pre-order a name

Trademark fast-track

$2,500

Own a mark — no SMD yet

For trademark owners who didn’t yet have TMCH/SMD — we handled the whole priority process end-to-end while the Sunrise window was open. This tier retired when the window closed.

  • Trademark/TMCH eligibility review
  • Lawyer-supported TMCH submission
  • SMD / digital certificate handling
  • .PAY availability and premium check
  • Registrar submission during the priority window
  • Deadline management and status updates

+ premium retail fee for premium domains. 100% credit toward another domain (or 80% cash refund) if the registration is unsuccessful.

Sunrise priority window closed July 20, 2026.

Fast-track + your SMD

$100

You bring the SMD

For trademark owners who already held a valid TMCH-issued SMD file — we handled the registrar submission while the Sunrise window was open. This tier retired when the window closed.

  • .PAY availability and premium check
  • Registrar submission during the priority window
  • SMD file validation against the requested label
  • Deadline management and status updates

+ premium retail fee for premium domains. SMD file required at submission. 100% credit toward another domain (or 80% cash refund) if the registration is unsuccessful.

Sunrise priority window closed July 20, 2026.

Premium domains. Premium retail is set by Amazon Registry Services, Inc and ranges from $70 to $28,000 across ten tiers. The premium retail fee adds on top of whichever tier you pick. Browse the catalog or check your domain to see the exact total.

Why .PAY?

Own your payment identity

A .PAY domain gives customers a simple, payment-focused address for your brand.

Reduce brand confusion

Payment-related domains are sensitive. Securing your exact match early can help reduce lookalike risk.

Be first in line

Pre-order now and we attempt to register your name on day one of broader availability. First-come, first-served within each phase.

Want updates?

Pre-order any .PAY name now to be first in line. Broader public registration is projected to open around February–March 2027, subject to registry and registrar confirmation. Leave your email and we'll send updates when broader registration opens.

Important registration terms

.PAY registrations are subject to registry policies, registrar rules, trademark validation, TMCH/SMD requirements, domain availability, premium/reserved/blocked status, and applicable fees. Submission of an application does not guarantee registration.

.PAY may have additional restrictions during limited registration periods. Some registrations may require payment-related use or eligibility based on registry policy.

Premium, reserved, or blocked names may require manual review. Premium retail fees are billed separately from the service tier when applicable.

Refund policy. If the registration is unsuccessful for any reason (registered in an earlier phase, another registrar was faster, registry refused, name became reserved/blocked) we automatically credit 100% to your domain.pay balance — apply it to another .PAY domain or any name on NicNames.com. Prefer cash? Request an 80% refund to your original payment method instead. The 20% difference covers our processing, TMCH/SMD work, and submission attempts.

No concurrent applications. Once your payment for a .PAY name successfully completes, your application enters Pending status and the search marks the name as Reserved. We do not accept concurrent paid applications for the same name. Unpaid invoice requests and pending card authorizations do not reserve a name.

For full terms, see our Terms of Service and Privacy Policy.

Pre-order a .PAY name