Doug Hatcher

Doug Hatcher

Enterprise architecture and tech junkie

Blog

I write about the gap between what commerce platforms promise and what they actually deliver in production. Fifteen years of migrations, no vendor allegiances.

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The Optimism Cascade

The Handoff Video Nobody Records

Every delivery team I have worked with in the last five years has had the same experience. The project kicks off. The team reads the SOW. They review the architecture diagrams. They skim the RFP response. They attend the …
Wild Card

The Review Board Is Doing Its Job. Your Plan Is Not.

Every delivery team I know has a story about a review board that killed their momentum. Architecture review. Security review. Vendor management. Data privacy. The story always goes the same way: “We were ready to …
The Merchant-Side Gap

Half Your Custom Code Is Not Load-Bearing

Every commerce platform I have ever migrated carried custom code that nobody could explain. Not “nobody remembered.” Nobody could explain what it did, why it existed, or whether removing it would break …

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