Showpad Excellence in Action Awards 2026

The world relies on what you sell.

Now show us how you made it happen.

Apply now

Showpad Excellence in Action Awards 2026

Celebrating the enablement innovators
making an impact with Showpad

Nominate now

ABOUT

What are the Excellence
in Action Awards?

Last year, global organizations like ABB Robotics, IFF, and Panasonic set the standard — proving that the right strategy, matched with the right platform, turns revenue potential into measurable performance.
Now it’s your turn.
The second annual Excellence in Action Awards recognize Showpad customers and partners who are turning revenue strategy into field execution and delivering the results to prove it. Whether you’ve transformed how your sellers prepare for high-stakes conversations, pioneered new ways of putting AI to work, or built buyer experiences that accelerate deals, we want to hear your story.
Revenue effectiveness doesn’t happen by accident. It takes sharp ideas, technology engineered for the field, and talented teams who put both into action. These awards celebrate the companies doing exactly that.

Apply now

CATEGORIES

What are the awards criteria?

This year, we’re recognizing outstanding organizations across 11 categories of commercial excellence — seven for customers and four for partners.

Company Awards

Business Impact
Your strategy looked good on paper. Then it moved the number. With Showpad, you drove revenue growth, faster sales cycles, stronger adoption, improved productivity, or higher win rates. If the results changed how your business performs, this is your category.
Field Selling Excellence
Out in the market your teams show up prepared, present with confidence, and follow up with precision — whether they’re in a hospital, on a factory floor, or across the conference table from a buying committee. You’ve transformed how sellers get ready, build relationships, and engage customers after every interaction.
Channel Enablement Excellence
Your partners, distributors, and dealers sell with the same confidence and consistency as your own teams. With Showpad, you improved the onboarding, readiness, and performance of your indirect channels — turning external sellers into extensions of your revenue organization.
Buyer Engagement Excellence
Your buyers leaned in instead of tuning out. With personalized content, Shared Spaces, interactive Experiences, 3D/AR, and other Showpad capabilities, you built engagement that moved deals forward.
Campaign Excellence
The launch had to land — and your team made sure it did. You used Showpad to prepare teams, distribute content, and coordinate execution across a product release, market expansion, or brand pivot. And you have the metrics to prove it.
AI Pioneer
You didn’t just turn on AI. You put it to work. You’re applying Showpad’s AI capabilities in practical, inventive ways to improve seller readiness, content impact, or buyer engagement.
Rising Star
You’re new to Showpad, but you’re already making it count. In your first 18 months on the platform, you drove rapid adoption, strong execution, and early results that most teams take years to reach.
Rising Star
You’re new to Showpad, but you’re already making it count. In your first 18 months on the platform, you drove rapid adoption, strong execution, and early results that most teams take years to reach.

Partner Awards

Showpad Ecosystem Impact
Recognizes the partner whose submission best demonstrates the power of the Showpad partner ecosystem. This global award honors a standout customer success story where partner innovation, execution, and collaboration helped deliver measurable results for a shared customer.
Americas Partner Excellence
Recognizes a partner in the Americas who is helping customers extend the value of Showpad through innovative solutions, strategic services, or standout buyer experiences. Winning submissions should demonstrate how the partner helped a shared customer solve a meaningful business challenge, improve seller effectiveness, enhance buyer engagement, or deliver measurable commercial impact.
EMEA Partner Excellence
Recognizes a partner in EMEA who is driving customer success through exceptional Showpad-powered solutions, services, or experiences. This award celebrates partners who help customers bring complex products, sales motions, or enablement strategies to life in ways that improve adoption, engagement, efficiency, or revenue outcomes.
APAC Partner Excellence
Recognizes a partner in APAC who is helping customers unlock greater value from Showpad through creative, technical, or strategic execution. Winning submissions should show how the partner addressed a customer need, delivered a differentiated solution, and created a clear path to stronger seller or buyer impact.
Benefits

Why apply?

An Excellence in Action Award isn’t just a trophy — it’s lasting professional recognition. Here’s what winners receive:
Past winners
A trip on us
An all-expenses-paid trip to an upcoming Excellence in the Field event in your region.
*Partners not eligible for this benefit
Thought-leadership opportunities
Invitations to speaking roles at events, webinars, media interviews, and customer stories.
Recognition across Showpad channels
Mentions on Showpad.com, LinkedIn, The Rev community, and event programming.
A winner digital toolkit
Badges, branded social assets, and internal communications materials to share your achievement with your organization and network.
Excellence in Action Award trophy
A physical award to display at your office (because some things are better in person).
And for semi-finalists
Recognition through community voting profiles, LinkedIn promotion, and a toolkit to rally their networks during the voting period.
PROCESS

What’s the timeline?

Here’s how the program works, from application to announcement.
July 10
Applications open
August 12
Application deadline
August 26 – September 9
Community voting
September 14 – 18
Judges review finalists
October 8
Winners announced
FAQs

What else should you know?

Who can participate?

Any active Showpad customer (including Showpad Brainshark and other Bigtincan products, such as Content Hub, Zunos, etc.) can apply for customer awards. Active Showpad partners can apply for partner awards. We’re looking for real impact, real results, and real stories — wherever they’re happening.

Note: All semi-finalists will be publicly recognized in association with the Excellence in Action Awards. By applying, you consent to this visibility.

What makes a strong application?

Specifics. Tell us your enablement challenge, how you tackled it, and what changed as a result. We’re looking for thoughtful strategy, measurable outcomes, and honest reflection — not buzzwords. The strongest applications include concrete metrics, but we also accept percentage improvements, indexed results, or directional data if exact numbers are confidential.

Note: All applications must be submitted in English.

Can I apply for multiple categories?

Yes. As long as the criteria fit, you can submit multiple applications, but any company can only win one award.

When is the application deadline?

All applications must be submitted by August 12, 2026.

How are the 2026 awards different from last year’s awards?

The second annual Excellence in Action Awards focus exclusively on company and partner achievements — recognizing the teams and organizations driving revenue effectiveness, rather than individuals.

What happens after I apply?

Showpad reviews all applications for eligibility and story strength. Approved semi-finalists advance to community voting. The top three in each category move to executive judging, and winners are announced at the Excellence in the Field event series in October.

How does community voting work?

Semi-finalists are published with a short profile on The Rev, Showpad’s community of customers, partners, and professionals. There, your peers vote for the entries that impress them most. Voting is limited to one ballot per verified email address per category. Showpad monitors vote quality and reserves the right to disqualify fraudulent or manipulated entries.

If my company wins, who participates in recognition activities?

The executive sponsor named in your application will be Showpad’s primary contact for coordinating attendance, but your organization can decide who best represents the team and the work. Additional recognition activities — such as customer stories, webinars, or media — may involve other team members and will be arranged separately with your consent.

Do I need to provide exact business metrics?

Concrete results strengthen your application, but we understand that some data is confidential. Percentage improvements, indexed results, directional data, or privately submitted evidence all work. You can also indicate which details should remain confidential and not be shared publicly.

What if fewer than three organizations apply in a category?

Showpad reserves the right to combine or remove categories that don’t receive enough qualified applications to ensure a competitive and credible program.

Apply

Are you ready to celebrate excellence?

Your results deserve recognition.
Last year, 80+ organizations competed for an Excellence in Action Award — and the winners proved that great strategies, executed with precision in the field, change how companies perform.

This year, the program is bigger, the categories are sharper, and the spotlight is brighter. If your team is driving revenue effectiveness with Showpad, don’t let the work go unnoticed. The world relies on what you sell. You can rely on Showpad.

Applications close August 12, 2026.