Babble.com
The Babble.com icon. | |
| Type of business | Subsidiary |
|---|---|
Type of site | Blog |
| Founded | December 2006 |
| Headquarters | |
| Area served | Worldwide |
| Founder(s) |
|
| Key people | |
| Products | Microblogging |
| Parent | Disney Consumer Products and Interactive Media (The Walt Disney Company) |
| URL | www |
| Advertising | Native |
| Registration | Optional |
Babble was an online magazine and blog network targeting young, educated, urban parents.[1] Their site operated a large network of parent blogs, employing many bloggers on the subjects of parenting and child-raising.
In early 2019, it was announced that Babble is defunct.[2][3]
History
Babble was launched in December 2006 by co-founders Rufus Griscom and Alisa Volkman.[4] After one year, the site grew to half a million readers per month. Babble Media became an independent company in 2009,[5] and was acquired by Disney Interactive Media Group in 2011.[6][7]
Reception
The American Society of Magazine Editors (ASME) shortlisted Babble for its 2008 “General Excellence Online” award, writing that “[the] magazine skillfully combines in-depth reporting, thoughtful journalism, a dazzling variety of blog voices and visually arresting, interactive digital features. The result is a smart, hip and endlessly entertaining website that has revolutionized the parenting field.”[8]
Time Magazine listed Babble.com as one of the 50 Best Websites of 2010,[9] while Forbes named Babble as one of the Top 100 Websites for Women.[10]
Babble's advertising and sponsorship policies came under fire in 2010 and 2011 after several parenting authors and bloggers noted their breastfeeding guide was sponsored by Similac maker Mead Johnson.[11]
References
- ^ Pamela Paul (December 10, 2006). "Healthy Babies Need Irony". The New York Times.
- ^ Lunden, Ingrid (January 7, 2019). "Disney quietly shut down Babble, the parenting blog it once acquired for $40M". TechCrunch. Retrieved 11 January 2019.
- ^ Babble Editors. "An Update on Babble". Babble. Retrieved 11 January 2019.
{{cite news}}:|last1=has generic name (help) - ^ "About Us". Babble.com. Retrieved May 28, 2012.
- ^ Jenna Wortham (January 30, 2009). "Sexy Nerve.Com Kicks Parenting Site Out of the Nest". The New York Times. Retrieved November 13, 2011.
- ^ Evelyn M. Rusli (November 14, 2011). "Disney Acquires Parent Blogging Network". The New York Times. Retrieved November 14, 2011.
- ^ http://brandchannel.com/2011/11/15/babble-on-disney-acquires-babble-com-its-blogging-parents-and-critics/
- ^ "American Society of Magazine Editors". Magazine.org. Retrieved May 28, 2012.
- ^ Time Staff (August 25, 2010). "50 Best Web Sites 2010". Time.
- ^ "Best Web Sites for Women - Blogs". Forbes. June 23, 2011.
- ^ "Similac and Babble team up to dupe breastfeeding moms". phdinparenting.com. September 2010.
External links