Rip It
| Type | Energy drink |
|---|---|
| Manufacturer | National Beverage Corp. |
| Country of origin | United States |
| Introduced | 2004 |
| Variants | 3-way (blackberry, strawberry, blueberry mix),
A'tomic Pom, Citrus X*, Frick-Bomb* (pineapple and mixed fruit, now called F-bomb), G-Force* (grape), Le-MOAN'R (raspberry lemonade), Lime Wrecker, POO-TIN POWER (coconut mango), Power (pomegranate), Red Zone (strawberry), Sting-Er Mo, Tribute (Active Mandarin/Live Wild Lime), Tribute Cherry/Lime, Tribute C.Y.P.-X (orange creamsicle), FREEK (blood orange) energy shot, CODE BLUE (raspberry, blueberry mix) energy shot *also available sugar-free |
| Website | ripitenergy.com |
Rip It is an energy drink that is produced and distributed by National Beverage Corp.[1], maker of Shasta, Faygo, and La Croix. It was introduced in 2004[2][3] and is National Beverage Corp.'s first energy drink.[4]
Marketed as "energy fuel at a price you can swallow,"[2] Rip It drinks have been referred to as a "bare-budget option", often costing $1 per can in the United States.[5] They have been supplied to US military personnel serving in Afghanistan and Iraq and have gained popularity there[5][6].
Flavors and ingredients
The drinks come in more than 15 flavors (the source indicates both 15 and 17 flavors), including some sugar-free versions and eight different shot flavors. Some flavors are available in both 16 ounce and 8 ounce cans.[7] A second source mentions 13 flavors not including sugar free varieties.[3]
The drink contains 160% daily value of vitamin C, 240% daily value of vitamin B6, and 830% daily value of vitamin B12 per 16 fl oz serving according to product packaging (purchase date: 2020-11-24). It also contains taurine, caffeine, inositol, and guarana seed extract. Sugar-free versions contain sucralose and acesulfame potassium.[8] Rip It drinks average about 160 mg of caffeine from all sources per 16 oz. serving according to product packaging (purchase date: 2020-11-24). A 16-oz can of Lemoan'r flavor has 204 mg of caffeine.[9]
Sponsoring
In 2020, the brand sponsored the 100Talk Podcast, aimed fans of 100 Thieves esports.[10] They previously sponsored Olympic champion alpine skier Julia Mancuso in 2010[11] and the No. 16 car in the Automobile Racing Club of America driven by Joey Coulter in 2012.[12]
Support of U.S. military
The drink is popular and widely consumed by U.S. forces in Afghanistan and Iraq.[13][14][6] In a 2016 interview, an Army Staff Sergeant noted that "over three-quarters of military personnel are drinking this stuff on the regular".[5] The brand highlights its support for the United States Military in its marketing.[15]
References
- ^ "Corporate". Rip It Energy Fuel offical website. Retrieved 2020-12-21.
Rip It Energy Fuel is part of the National Beverage family of brands
{{cite web}}: CS1 maint: url-status (link) - ^ a b "Rip It Energy Fuel Details". bevNET.com Brand Database. Archived from the original on 2020-12-21. Retrieved 2020-12-21.
Rip it Energy Fuel brand established in 2004 […] the core brand's message "energy fuel at a price you can swallow"
- ^ a b "Rip It Energy Fuel". Shasta Foodservice. Retrieved 2017-05-05.
Rip It Energy Fuel has been thriving since 2004
{{cite web}}: CS1 maint: url-status (link) - ^ "National Beverage Corp". encyclopedia.com. Retrieved 2020-12-21.
National Beverage entered this growing segment [energy drinks] with its Rip It line of energy beverages
{{cite web}}: CS1 maint: url-status (link) - ^ a b c Fulton, Wil (2016-08-12). "How an Energy Drink You've Never Heard Of Took Over the US Military". Thrillist. Retrieved 2018-05-07.
over three-quarters of military personnel are drinking this stuff on the regular […] it's mostly known as a bare-budget option, often costing $1 per can
{{cite web}}: CS1 maint: url-status (link) - ^ a b Rossen, Jake (2016-04-21). "How Rip It Became the Unofficial Drink of the U.S. Military". vanwinkles.com. Archived from the original on 2016-04-25. Retrieved 2017-01-31.
Rip It can be found almost anywhere a soldier goes in the Middle East. It's as common as an MRE.
- ^ "Our Brands". nationalbeverage.com. Archived from the original on 2017-01-07. Retrieved 2017-04-13.
[…] in fifteen regular and seven sugar-free flavors […] With 17 awesome flavors to choose from
- ^ "Rip It Review | How It works, Pros/Cons, In-Depth Reviews". Dietspotlight.com. Retrieved 2012-02-16.
{{cite web}}: CS1 maint: url-status (link) - ^ "Caffeine in Rip It Energy Drink". caffeineinformer. Retrieved 2017-03-31.
- ^ "100talkpod tweet". Twitter. 2020-06-26. Retrieved 2020-12-21.
{{cite web}}: CS1 maint: url-status (link) - ^ "Julia Mancuso". The Official Site of the U.S. Ski Team. 2010-04-10. Archived from the original on 2010-04-10. Retrieved 2020-12-21.
- ^ "Joey Coulter Ready to Rip It Up at Talladega". catchfence.com. 2010-04-20. Archived from the original on 2011-07-23. Retrieved 2011-07-23.
- ^ Memmott, Mark (2009-06-26). "In Afghanistan: Coffee; Rip Its; And Tobacco : The Two-Way". NPR. Retrieved 2012-02-16.
- ^ Tyson, Ann Scott (2009-05-22). "Generals Find Suicide a Frustrating Enemy". Washingtonpost.com. Retrieved 2012-02-16.
- ^ "Military Support". Rip It Energy Fuel offical website. Retrieved 2020-12-21.
For over a decade, we've supported the United States Military, serving RIP IT at home and downrange since 2004.
{{cite web}}: CS1 maint: url-status (link)
External links
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