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VIPS (South Korean restaurant)

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Not to be confused with VIP's (restaurant).
VIPS
IndustryRestaurant
Founded1997 (1997) in South Korea
Headquarters
Seoul
,
South Korea
Number of locations
112 stores (2015)
Websiteivips.co.kr

VIPS is a restaurant chain in South Korea owned by the CJ Foodville of CJ Group. Its operations span China. CJ Foodville plans to set up some 100 restaurants in China by 2017.[1]

As of 2015, the chain has 112 retail stores in South Korea.[2] But with various reasons related with the spending culture in South Korea, its stores reduced steadily. In 2018, VIPS maintain 75 stores for sale.[3] VIPS recognized the crisis, and they are making various changes for sales growth. For example they are changing the store concepts and interior relevant to the targets that live near the store.[4]

References

  1. ^ Kim, Young-gyo (December 18, 2012). "CJ Foodville adds new flavor to Beijingers' eating-out culture". Yonhap News. Retrieved 2015-09-19.
  2. ^ Jang, Won-soo (March 10, 2015). "[패밀리레스토랑의 눈물]남들 문닫을 때 나홀로 매장 늘린 빕스". Daily Hankook. Retrieved 2015-04-16.
  3. ^ "[달라진 食문화①]그 많던 빕스·아웃백은 어디로 갔을까?". www.msn.com. Retrieved 2019-05-17.
  4. ^ "CJ푸드빌 빕스, 상권 맞춤형 변화로 신규 고객 공략 - 미래경제". www.mirae-biz.com (in Korean). Retrieved 2019-05-17.
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