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Coke Studio (Indian TV program)

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(Redirected from Coke Studio @ MTV)
For other versions, see Coke Studio.

Coke Studio
The official logos of two properties of Coke Studio India, the first being rebranded as Coke Studio Bharat and the newly launched edition, Coke Studio Tamil.
Based onCoke Studio
Country of originIndia
No. of episodes(list of episodes)
Production
Executive producerCoca-Cola India
Production locationIndia
Camera setupMulti-camera
Original release
Network
Release17 June 2011 (2011-06-17) –
4 October 2015 (2015-10-04)
Network
Release1 February 2023 (2023-02-01) –
present
Related

Coke Studio is an Indian music series that's part of the international franchise, Coke Studio. It features live studio recordings by various artists, showcasing a diverse range of music. This includes classical genres from the Indian subcontinent like Hindustani, Carnatic, Indian folk, alongside hip hop, rock, and pop music.[1]

Launched in India in 2011 as Coke Studio @ MTV, the program enjoyed a successful run for four seasons, culminating in 2015. Currently, India boasts two active editions: Coke Studio Tamil and Coke Studio Bharat. The program's concept originated in Brazil and has subsequently expanded its reach worldwide.[2]

History

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The Coke Studio phenomenon emerged in Brazil in 2007. It was conceived as a studio-based adaptation of Brazil's existing live concert platform, Estúdio Coca-Cola. This new format aimed to foster musical fusions by bringing together two Brazilian artists and blending their styles.[3][4] The concept found international application in 2008 with the launch of Coke Studio Pakistan. Through a partnership between Nadeem Zaman, then Marketing Head of Coca-Cola, and Rohail Hyatt, a former member of the Pakistani band Vital Signs, the inaugural season of Coke Studio Pakistan achieved significant success. This initial format featured live audiences, which transitioned to a closed studio setting from season two onwards, remaining so until season thirteen.[5][6]

In June 2012, Coke Studio launched an Indian adaptation titled Coke Studio @ MTV. Leslee Lewis produced the first season, with subsequent seasons seeing a rotation of producers. This collaborative effort between Coca-Cola India and MTV India saw MTV India serve as the official broadcaster for all four seasons.[7][8][9] Following an eight-year hiatus, Coke Studio revived its Indian program in February 2023. The show was rebranded as Coke Studio Bharat, signaling a shift towards a focus on India's rich musical heritage.[10] In the same month, Coke Studio also introduced its Tamil-language edition, titled Coke Studio Tamil.[11]

Format

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The show retained the essence of Coke Studio, featuring a unique combination of artists accompanied by a house band and additional musicians.[12] The recorded performances are available on various streaming platforms, showcasing both the lead vocalists and the ensemble, captured through close-up shots during live recordings.[13][14]

The program offers a diverse mix of Western and traditional instruments from the Indian subcontinent. Instruments like pianos, guitars, bass guitars, synthesizers, harmoniums, rubabs, sarods, sitars, bamboo flutes, dholaks, tablas, and other percussion instruments are part of the mix.[15][16]

While Coke Studio @ MTV was aired on both television and digital platforms, maintaining a consistent episodic structure throughout its four seasons, the introduction of Coke Studio Bharat and Coke Studio Tamil altered the format.[17] These new editions, exclusively accessible on digital platforms, transitioned to releasing individual songs instead of featuring multiple songs within each episode.[18][19]

Coke Studio @ MTV

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The Indian iteration of the Coke Studio franchise, titled Coke Studio @ MTV, ran for four seasons in collaboration with MTV India. The show's premiere took place on 17 June 2011, on MTV India.[20] The subsequent season followed on 7 July 2012, expanding its broadcast to include DD National alongside MTV India.[21] Season three debuted on 17 August 2013, on a wider platform encompassing MTV India, Big FM, and DD National. This season further extended its reach with an additional broadcast on All India Radio on 24 August 2013.[22] The fourth and final season commenced on 1 March 2015.

Season 1 (2011)

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Main article: Coke Studio @ MTV season 1

Coke Studio @ MTV's inaugural season premiered on 17 June 2011, and ran until 12 August 2011. It showcased a vibrant mix of genres – Carnatic and Hindustani classical music, brand new compositions, reimagined Bollywood hits, and exclusive productions created especially for the show.[23][24] This nine-episode season, produced by Leslee Lewis, featured a total of 51 songs, culminating in a special "best of season 1" episode. Supavitra Babul served as the director for the season.[25][26]

Season 2 (2012)

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Main article: Coke Studio @ MTV season 2

The second season of Coke Studio @ MTV premiered on 6 July 2012 and concluding on 25 August 2012.[27] It introduced a new format where each episode focused on a specific composer showcasing their original compositions.[28] This season saw a diverse range of 13 music producers, including Agam, Amit Trivedi, Clinton Cerejo, Dhruv Sangari, Ehsaan Noorani and Loy Mendonsa, Hari & Sukhmani, Hitesh Sonik, Karsh Kale, Nitin Sawhney, Papon, Shantanu Moitra, Shilpa Rao, and Zila Khan.[29] Eight episodes aired, followed by two "best of season 2" episodes.[30]

Season 3 (2013)

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Main article: Coke Studio @ MTV season 3

Premiering on 1 August 2013, the third season ran until 7 October 2013, featuring eight episodes with a total of 47 songs.[31] It continued the format established in the previous season, with 13 music producers curating their own compositions. The producers included A. R. Rahman, Aditya Balani, Amit Trivedi, Clinton Cerejo, Func., Hitesh Sonik, Orange Street, Papon, Ram Sampath, Salim–Sulaiman, Sonam Kalra, Vijay Prakash, and Winit Tikoo.[32]

Season 4 (2015)

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Main article: Coke Studio @ MTV season 4

The fourth season, which aired from 1 March 2015 to 4 October 2015, maintained the format of featuring multiple music producers.[33] This season saw nine producers curate their own compositions, including Amit Trivedi, Anupam Roy, Dhruv Ghanekar, Jatinder Shah, Jeet Gannguli, Manj Musik, Pradeep Giri and Ram Sampath. Additionally, Sachin–Jigar, Salim–Sulaiman and Sunny Brown also contributed to the season.[34][35]

Coke Music Live

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Memu Aagamu (We Won't Stop!)" is a song released on 22 August 2022 featuring vocals by Armaan Malik and Tri.be. The track is composed by Lost Stories and ELLY, with lyrics penned by Kunaal Vermaa, ELLY, and S.TIGER.[36] The music video, directed by Colin D'Cunha, stars Allu Arjun, Armaan Malik, and K-pop group Tri.be.[37] The project management was handled by Motion Content Group, while Dharma Productions oversaw video production, led by producers Karan Johar and Punit Malhotra.[38]

Revival and Rebranding

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In 2023, Coke Studio returned to the Indian music scene after an eight-year hiatus following the conclusion of its fourth season. This resurgence was part of a branding initiative led by Coca-Cola India.[39] The series underwent significant changes, rebranding itself as Coke Studio Bharat, potentially signaling a shift in focus towards the nation's musical heritage.[40] This relaunch included the introduction of Coke Studio Tamil, a separate edition dedicated to the Tamil language.[41][42] Both editions are exclusively available on digital platforms, departing from the televised format of its predecessor, Coke Studio @ MTV. The revamped format aimed to modernize the program's presentation while emphasizing collaborations between diverse artists.[43][44] Prior to the relaunch, Coca-Cola tested the digital sphere with Coke Studio Bangla in 2022.[45][46] Arnab Roy, VP of Marketing for India and Southwest Asia, emphasized the preference for a self-owned branded channel over partnerships with video streaming services.[47]

Coke Studio Tamil

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Main article: Coke Studio Tamil

Season 1 (2023)

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Coke Studio Tamil's first season began airing on 1 February 2023, concluding its run on 27 July 2023.[48] This season showcased a collection of seven songs curated by Sean Roldan and Arivu. Production management was handled by Open X and Motion Content Group, while Universal Music India partnered in distributing the show.[49][50]

Season 2 (2024)

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On 20 December 2023, Coca-Cola introduced the second edition of Coke Studio Tamil. This season includes nine tracks and is scheduled for gradual release throughout 2024. The title track, "Idhu Semma Vibe," was released alongside the season's launch. Sean Roldan has returned to curate the season, preserving the artistic direction, while Open X and Motion Content Group have continued their roles in production management, and Universal Music India has remained the distributor.[51][52]

Coke Studio Bharat

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Main article: Coke Studio Bharat

Season 1 (2023)

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The first season of "Coke Studio Bharat" began airing on 7 February 2023 and concluded on 9 October 2023.[53] The season was curated by Ankur Tewari, who collaborated with poet and lyricist Kausar Munir and music producer K. J. Singh.[54][55] Colosceum Media Pvt Ltd managed the visual aspect of the production, while Misfits Inc oversaw audio production. Universal Music India served as the season's executive producer and official distributor.[56]

Season 2 (2024)

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The ongoing broadcast of the second season of "Coke Studio Bharat" began on 7 February 2023.[57] Ankur Tewari is overseeing the curation of this season, with the creative team comprising lyricists Swanand Kirkire and Kausar Munir, along with sound engineer and music producer K. J. Singh.[58] Universal Music India is managing marketing and distribution, and Colosceum serves as the production house.[59]

Reception

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The debut season of Coke Studio @ MTV in 2011, produced by Leslie Lewis, faced criticism despite its blend of mainstream and folk artists.[60] Aditya Swamy, who was then the Executive Vice President and Business Head of MTV India, expressed that requesting a single producer to create 50 songs in 60 days was an excessive expectation.[61] The subsequent seasons, however, garnered praise for improved music quality and composition, exemplified by popular tracks like 'Ki Banu Duniya Da' and 'Laadki' from season 4.[62][63] Similarly, debut season hits like 'Khalasi' from Coke Studio Bharat and 'Sagavaasi' from Coke Studio Tamil gained significant traction on their respective YouTube channels.[64][65]

See also

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References

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  1. ^ Dr Vineeta Agrawal & Dr Piali Haldar (8 May 2023). "Fascinating Saga of A Beverage Giant THE COKE STORY". Pune Mirror. Retrieved 10 May 2023.
  2. ^ Moye, Jay (1 November 2013). "Coke Studio Bridges Barriers in Pakistan, India the Middle East and Africa". The Coca-Cola Company. Retrieved 23 December 2015.
  3. ^ Deepti Unni (4 July 2011). "The Challenge of Fusion". Rolling Stone India. Archived from the original on 29 April 2024. Retrieved 29 April 2024.
  4. ^ Taimur Tajik. "Let the Music Do the Talking: Lessons brands could learn from Coke Studio". Aurora. Archived from the original on 29 April 2024. Retrieved 29 April 2024.
  5. ^ Sanjay Monie (17 June 2011). "Coke Studio Brings People Together". Forbes India. Retrieved 21 July 2017.
  6. ^ Rashmi Dhanwani. "COKE STUDIO: Investigating the 'transnational' in its labour, technological and economic relations". Academia.edu. Retrieved 21 July 2017.
  7. ^ Rafay Mahmood (30 January 2013). "'I took Rohail's blessings before starting our Coke Studio in India'". The Express Tribune.
  8. ^ Kanika Johri (17 June 2011). "'Coke Studio is not a fresh concept'". Hindustan Times. Retrieved 9 March 2023.
  9. ^ Press Trust of India (24 February 2015). "Coke Studio returns with season 4". The Indian Express. Retrieved 2 January 2021.
  10. ^ Sharon, Smyrna (7 February 2023). "Coke Studio India returns as Coke Studio Bharat on February 7". Indulgexpress. Retrieved 25 March 2024.
  11. ^ Anurag Tagat (27 January 2023). "Arivu, Sean Roldan, Benny Dayal and More Lead Coke Studio Tamil Season One in Jubilant New Trailer". Rolling Stone India. Retrieved 30 March 2023.
  12. ^ Maliha Rehman (2 October 2016). "The making of Coke Studio: The 120-person crew, a wannabe Deepika and other fun facts". Dawn. Retrieved 6 March 2023.
  13. ^ Rashmi Dhanwani. "COKE STUDIO: Investigating the 'transnational' in its labour, technological and economic relations". Academia.edu. Retrieved 21 July 2017.
  14. ^ Maheen Sabeeh (21 June 2009). "Coke Studio and Beyond: The wonderful world of Umber and Rohail Hyatt". Daily Jang. Archived from the original on 13 December 2014. Retrieved 22 July 2017.
  15. ^ Sandeep Goyal (17 February 2023). "Will a new, improved Coke Studio succeed?". Business Standard. Retrieved 6 March 2023.
  16. ^ Sharma, Karuna (3 February 2023). "How Coca-Cola has imbibed itself into pop culture with Coke Studio". Social Samosa. Retrieved 25 March 2024.
  17. ^ Rafay Mahmood (21 June 2011). "'Coke @ MTV': A good first attempt". The Express Tribune. Retrieved 3 March 2023.
  18. ^ Entertainment Desk (3 February 2023). "Fans are in love with AR Rahman's daughter Khatija Rahman and Arivu's Coke Studio Tamil song Sagavaasi". The Indian Express. Archived from the original on 3 February 2023. Retrieved 4 February 2023.
  19. ^ "Coke Studio Bharat releases its first song Udja. Watch here". The Indian Express. 7 February 2023. Retrieved 9 February 2023.
  20. ^ "Season 1 On Air Schedule". Archived from the original on 26 September 2013. Retrieved 24 August 2013.
  21. ^ "Season 2 On Air Schedule". Archived from the original on 26 September 2013. Retrieved 24 August 2013.
  22. ^ "Season 3 On Air Schedule". Archived from the original on 1 September 2013. Retrieved 24 August 2013.
  23. ^ Lakshmi Ajay (14 May 2011). "Fusion fete". Business Standard. Retrieved 19 April 2023.
  24. ^ Campaign India Team (9 May 2011). "Coca-Cola launches Coke Studio in India, in collaboration with MTV". CampaignIndia.in. Retrieved 14 January 2021.
  25. ^ Kanika Johri (17 June 2011). "'Coke Studio is not a fresh concept'". Hindustan Times. Retrieved 9 March 2023.
  26. ^ Rafay Mahmood (21 June 2011). "'Coke @ MTV': A good first attempt". The Express Tribune. Retrieved 3 March 2023.
  27. ^ Shalini Shah (27 June 2012). "Right on track". The Hindu. Retrieved 10 March 2023.
  28. ^ Express Features Service (28 June 2012). "See saw: Coke Studio Once Again". The Indian Express. Retrieved 9 March 2023.
  29. ^ Chitra Swaminathan (24 June 2012). "Second serving". The Hindu. Retrieved 10 March 2023.
  30. ^ Nupur Amarnath (19 June 2012). "Coke Studio India Season 2: A platform for dying traditions and independent music". The Economic Times. Retrieved 6 January 2021.
  31. ^ Prerna Makhija (17 August 2013). "Mixed tape". Live Mint. Retrieved 4 January 2021.
  32. ^ Dhiren Trivedi (12 August 2013). "Coke Studio@MTV song Bismillah: Salim-Sulaiman, Kailash Kher and Munawar Khan's Sufiana fusion creates a heavenly atmosphere!". BollywoodLife.com. Retrieved 4 January 2021.
  33. ^ Indo-Asian News Service (25 February 2015). "'Coke Studio@MTV' adapts year-long 'always on' format". The Indian Express. Retrieved 2 January 2021.
  34. ^ Entertainment Feature Service (25 February 2015). "Bubbling Again". The Indian Express. Retrieved 2 January 2021.
  35. ^ Sandeep Sahu (6 July 2015). "Coke Studio version of 'Rangabati': Weird rendition of cult Oriya song sparks massive outrage". Firstpost. Retrieved 2 January 2021.
  36. ^ "Kunaal Vermaa's latest song 'Memu Aagamu' charms the audience". The Times of India. 3 September 2022. Retrieved 27 March 2024.
  37. ^ Agrawal, Ayushi (29 November 2022). "EXCLUSIVE: TRI.BE dishes on working with Indian stars Allu Arjun, Armaan Malik for Memu Aagamu". Pinkvilla. Retrieved 27 March 2024.
  38. ^ Sharma, Dishya (22 August 2022). "Pushpa Star Allu Arjun, K-pop Group TRI.BE Set Dance Floor On Fire In Armaan Malik's New Song Memu Aagamu". Network18 Group. Retrieved 27 March 2024.
  39. ^ Bapna, Amit (2 February 2023). "Coca-Cola relaunches Coke Studio music platform to connect with the new India". The Drum. Retrieved 25 March 2024.
  40. ^ Tagat, Anurag (20 February 2023). "Coke Studio returns | Tunes for a new India". India Today. Retrieved 25 March 2024.
  41. ^ Team Indulge (18 January 2023). "Is Coke Studio launching a Tamil platform soon?". Indulgexpress. Retrieved 25 March 2024.
  42. ^ Tandon, Suneera (26 January 2023). "Coke Studio India stages a comeback with Tamil edition". Mint. Archived from the original on 27 January 2023. Retrieved 27 January 2023.
  43. ^ Bhushan, Ratna (6 February 2024). "Coca-Cola brings back Coke Studio in brand push". The Economic Times. Retrieved 25 March 2024.
  44. ^ Mansvini Kaushik (18 May 2023). "Coke Studio returns with a renewed approach to put India's musical prodigies in the limelight". Forbes India. Retrieved 27 May 2023.
  45. ^ Ratul, Faruque (8 February 2022). "Coke Studio Bangla's journey begins". Dhaka Tribune. Retrieved 27 March 2024.
  46. ^ Nusrat Jahan Labonnayo & Musharrat Amin Maisha (9 February 2022). "Coke Studio Bangla launch: A majestic night with soulful music". The Business Standard. Retrieved 27 March 2024.
  47. ^ Kulkarni, Shreyas (3 February 2023). "Coca-Cola's Arnab Roy on Coke Studio Bharat, his lack of worry about its rivals, and the decreasing relevance of 30-second ads". AFAQS. Retrieved 1 June 2023.
  48. ^ Entertainment Desk (3 February 2023). "Fans are in love with AR Rahman's daughter Khatija Rahman and Arivu's Coke Studio Tamil song Sagavaasi". The Indian Express. Retrieved 29 April 2023.
  49. ^ Aditya Shrikrishna (3 March 2023). "Coke Studio Tamil seeks out new sounds". Livemint. Retrieved 29 April 2023.
  50. ^ Meenakshi Verma Ambwani (26 January 2023). "Coca-Cola India launches Coke Studio in Tamil". The Hindu. Retrieved 29 April 2023.
  51. ^ BuzzInContent Bureau (20 December 2023). "Coke Studio Tamil launches Season 2 with 'Idhu Semma Vibe'". BuzzInContent. Retrieved 21 December 2023.
  52. ^ Anurag Tagat (27 December 2023). "'Coke Studio Tamil' Season 2 Brings Star Power with Vijay Sethupathi, Aditi Rao Hydari and More". Rolling Stone India. Retrieved 28 December 2023.
  53. ^ "Coke Studio Bharat releases its first song Udja. Watch here". The Indian Express. 7 February 2023. Retrieved 9 February 2023.
  54. ^ "India gets its own version of Coke Studio, to promote 50 independent artists". WION. 3 February 2023. Retrieved 11 May 2023.
  55. ^ Anurag Tagat (29 October 2023). "COVER STORY: Ankur Tewari's Multi-facetted Musical Life". Rolling Stone India. Retrieved 4 January 2024.
  56. ^ Sruthi Darbhamulla (13 February 2023). "Ankur Tewari, Kausar Munir on conceptualising 'Coke Studio Bharat' and the indie music scene in the country". The Hindu. Retrieved 11 May 2023.
  57. ^ HT Entertainment Desk (9 February 2024). "Coke Studio Bharat 2: Diljit Dosanjh debuts new song about falling in love, also features The Quick Style. Watch". Hindustan Times. Retrieved 18 February 2024.
  58. ^ Yatamanyu Narain (12 February 2024). "Ankur Tewari REVEALS Coke Studio Bharat Is About Folk 2.0: 'The Idea Is To Collapse Walls' | Exclusive". Network18 Group. Retrieved 18 February 2024.
  59. ^ BuzzInContent Bureau (7 February 2024). "Coke Studio Bharat Season 2 to be launched on February 9". BuzzInContent. Retrieved 18 February 2024.
  60. ^ Nupur Amarnath (19 June 2012). "Coke Studio India Season 2: A platform for dying traditions and independent music". The Economic Times. Retrieved 6 January 2021.
  61. ^ Rafay Mahmood (30 January 2013). "'I took Rohail's blessings before starting our Coke Studio in India'". The Express Tribune. Retrieved 9 March 2023.
  62. ^ Rafay Mahmood (20 July 2012). "India's 'Coke Studio' raises the bar with new season". The Express Tribune. Retrieved 9 March 2023.
  63. ^ "Popular video on Coke Studio India". YouTube. Retrieved 29 December 2023.
  64. ^ "Popular video on Coke Studio Tamil". YouTube. Retrieved 29 December 2023.
  65. ^ Prachi Arya (25 October 2023). "Coke Studio's 'Khalasi' takes internet by storm. Know more about the viral song". India Today. Retrieved 29 December 2023.
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