Postmodernism

This article is about the artistic, cultural, and theoretical movement. For the condition or state of being, see Postmodernity. For other uses, see Postmodernism (disambiguation).

Postmodernism

Carlton Bookcase, with a complex structure in many colours and a stylized human figure at the top, by Ettore Sottsass for the Memphis Group, 1981, Museum of Decorative Arts, Paris; Neue Staatsgalerie, Stuttgart, Germany, by James Stirling, 1984, showing an eclectic, postmodern mix of classical architecture (like the division of the facade in many horizontal strips that reference bossages) and colorful ironic detailing; Louis Ghost, based on chairs in the Louis XVI style but reinterpreted for the present day, by Philippe Starck, 2009, various locations

Postmodernism is a term used to refer to a variety of artistic, cultural, and philosophical movements that claim to mark a break from modernism. They have in common the conviction that it is no longer possible to rely upon previous ways of depicting the world. Still, there is disagreement among experts about its more precise meaning even within narrow contexts.

The term began to acquire its current range of meanings in literary criticism and architectural theory during the 1950s–1960s. In opposition to modernism's alleged self-seriousness, postmodernism is characterized by its playful use of eclectic styles and performative irony, among other features. Critics claim it supplants moral, political, and aesthetic ideals with mere style and spectacle.

In the 1990s, "postmodernism" came to denote a general – and, in general, celebratory – response to cultural pluralism. Proponents align themselves with feminism, multiculturalism, and postcolonialism. Building upon poststructural theory, postmodern thought defined itself by the rejection of any single, foundational historical narrative. This called into question the legitimacy of the Enlightenment account of progress and rationality. Critics allege that its premises lead to a nihilistic form of relativism. In this sense, it has become a term of abuse in popular culture.

Definitions

"Postmodernism" is "a highly contested term", referring to "a particularly unstable concept", that "names many different kinds of cultural objects and phenomena in many different ways". It is "diffuse, fragmentary, [and] multi-dimensional". Critics have described it as "an exasperating term" and claim that its indefinability is "a truism". Put otherwise, postmodernism is "several things at once". It has no single definition, and the term does not name any single unified phenomenon, but rather many diverse phenomena: "postmodernisms rather than one postmodernism".

Although postmodernisms are generally united in their effort to transcend the perceived limits of modernism, "modernism" also means different things to different critics in various arts. Further, there are outliers on even this basic stance; for instance, literary critic William Spanos conceives postmodernism, not in period terms, but in terms of a certain kind of literary imagination so that pre-modern texts such as Euripides' Orestes or Cervantes' Don Quixote count as postmodern.

According to scholar Louis Menand, "Postmodernism is the Swiss Army knife of critical concepts. It’s definitionally overloaded, and it can do almost any job you need done." From an opposing perspective, media theorist Dick Hebdige criticized the vagueness of the term, enumerating a long list of otherwise unrelated concepts that people have designated as postmodernism, from "the décor of a room" or "a 'scratch' video", to fear of nuclear armageddon and the "implosion of meaning", and stated that anything that could signify all of those things was "a buzzword".

All this notwithstanding, scholar Hans Bertens offers the following:

If there is a common denominator to all these postmodernisms, it is that of a crisis in representation: a deeply felt loss of faith in our ability to represent the real, in the widest sense. No matter whether they are aesthestic [sic], epistemological, moral, or political in nature, the representations that we used to rely on can no longer be taken for granted.

In practical terms, postmodernisms share an attitude of skepticism towards grand explanations and established ways of doing things. In art, literature, and architecture, this attitude blurs boundaries between styles and genres, and encourages freely mixing elements, challenging traditional distinctions like high art versus popular art. In science, it emphasizes multiple ways of seeing things, and how our cultural and personal backgrounds shape how we see the world, making it impossible to be completely objective. In philosophy, education, history, politics, and many other fields, it encourages critical re-examination of established institutions and social norms, embracing diversity and breaking down disciplinary boundaries. Though these ideas weren't strictly new, postmodernism amplified them, using an often playful, at times deeply critical, attitude of pervasive skepticism to turn them into defining features.

Historical overview

Two broad cultural movements, modernism and postmodernism, emerged in response to profound changes in the Western world. The Industrial Revolution, urbanization, secularization, technological advances, two world wars, and globalization deeply disrupted the social order. Modernism emerged in the late 1800s, seeking to redefine fundamental truths and values through a radical rethinking of traditional ideas and forms across many fields. Postmodernism emerged in the mid-20th century with a skeptical perspective that questioned the notion of universal truths and reshaped modernist approaches by embracing the complexity and contradictions of modern life.

The term "postmodernism" first appeared in print in 1870, but it only began to enter circulation with its current range of meanings in the 1950s—60s.

Early appearances

The term "postmodern" was first used in 1870 by the artist John Watkins Chapman, who described "a Postmodern style of painting" as a departure from French Impressionism. Similarly, the first citation given by the Oxford English Dictionary is dated to 1916, describing Gus Mager as "one of the few 'post' modern painters whose style is convincing".

Episcopal priest and cultural commentator J. M. Thompson, in a 1914 article, uses the term to describe changes in attitudes and beliefs in the critique of religion, writing, "the raison d'être of Post-Modernism is to escape from the double-mindedness of modernism by being thorough in its criticism by extending it to religion as well as theology, to Catholic feeling as well as to Catholic tradition". In 1926, Bernard Iddings Bell, president of St. Stephen's College and also an Episcopal priest, published Postmodernism and Other Essays, which marks the first use of the term to describe an historical period following modernity. The essay criticizes lingering socio-cultural norms, attitudes, and practices of the Enlightenment. It is also critical of a purported cultural shift away from traditional Christian beliefs.

The term "postmodernity" was first used in an academic historical context as a general concept for a movement by Arnold J. Toynbee in a 1939 essay, which states that "Our own Post-Modern Age has been inaugurated by the general war of 1914–1918".

In 1942, the literary critic and author H. R. Hays describes postmodernism as a new literary form. Also in the arts, the term was first used in 1949 to describe a dissatisfaction with the modernist architectural movement known as the International Style.

Although these early uses anticipate some of the concerns of the debate in the second part of the 20th century, there is little direct continuity in the discussion. Just when the new discussion begins, however, is also a matter of dispute. Various authors place its beginnings in the 1950s, 1960s, 1970s, and 1980s.

Theoretical development

In the mid-1970s, the American sociologist Daniel Bell provided a general account of the postmodern as an effectively nihilistic response to modernism's alleged assault on the Protestant work ethic and its rejection of what he upheld as traditional values. The ideals of modernity, per his diagnosis, were degraded to the level of consumer choice. This research project, however, was not taken up in a significant way by others until the mid-1980s when the work of Jean Baudrillard and Fredric Jameson, building upon art and literary criticism, reintroduced the term to sociology.

Discussion about the postmodern in the second part of the 20th century was most articulate in areas with a large body of critical discourse around the modernist movement. Even here, however, there continued to be disagreement about such basic issues as whether postmodernism is a break with modernism, a renewal and intensification of modernism, or even, both at once, a rejection and a radicalization of its historical predecessor.

While discussions in the 1970s were dominated by literary criticism, these were supplanted by architectural theory in the 1980s. Some of these conversations made use of French poststructuralist thought, but only after these innovations and critical discourse in the arts did postmodernism emerge as a philosophical term in its own right.

In literary and architectural theory

The poet Robert Creeley in 1972

According to Hans Bertens and Perry Anderson, the Black Mountain poets Charles Olson and Robert Creeley first introduced the term "postmodern" in its current sense during the 1950s. Their stance against modernist poetry – and Olson's Heideggerian orientation – were influential in the identification of postmodernism as a polemical position opposed to the rationalist values championed by the Enlightenment project.

During the 1960s, this affirmative use gave way to a pejorative use by the New Left, who used it to describe a waning commitment among youth to the political ideals socialism and communism. The literary critic Irving Howe, for instance, denounced postmodern literature for being content to merely reflect, rather than actively attempt to refashion, what he saw as the "increasingly shapeless" character of contemporary society.

In the 1970s, this changed again, largely under the influence of the literary critic Ihab Hassan's large-scale survey of works that he said could no longer be called modern. Taking the Black Mountain poets an exemplary instance of the new postmodern type, Hassan celebrates its Nietzschean playfulness and cheerfully anarchic spirit, which he sets off against the high seriousness of modernism.

(Yet, from another perspective, Friedrich Nietzsche's attack on Western philosophy and Martin Heidegger's critique of metaphysics posed deep theoretical problems not necessarily a cause for aesthetic celebration. Their further influence on the conversation about postmodernism, however, would be largely mediated by French poststructuralism.)

If literature was at the center of the discussion in the 1970s, architecture was at the center in the 1980s. The architectural theorist Charles Jencks, in particular, connected the artistic avant-garde to social change in a way that captured attention outside of academia. Jenckes, much influenced by the American architect Robert Venturi, celebrated a plurality of forms and encourages participation and active engagement with the local context of the built environment. He presented this as in opposition to the "authoritarian style" of International Modernism.

The influence of poststructuralism

In the 1970s, postmodern criticism increasingly came to incorporate poststructuralist theory, particularly the deconstructive approach to texts most strongly associated with Jacques Derrida, who attempted to demonstrate that the whole foundationalist approach to language and knowledge was untenable and misguided. It is during this period that postmodernism came to be particularly equated with a kind of anti-representational self-reflexivity.

In the 1980s, some critics began to take an interest in the work of Michel Foucault. This introduced a political concern about social power-relations into discussions about postmodernism. This was also the beginning of the affiliation of postmodernism with feminism and multiculturalism. The art critic Craig Owens, in particular, not only made the connection to feminism explicit, but went so far as to claim feminism for postmodernism wholesale, a broad claim resisted by even many sympathetic feminists such as Nancy Fraser and Linda Nicholson.

The scope expands

Although postmodern criticism and thought drew on philosophical ideas from early on, "postmodernism" was only introduced to the expressly philosophical lexicon by Jean-François Lyotard in his 1979 The Postmodern Condition: A Report on Knowledge. This work served as a catalyst for many of the subsequent intellectual debates around the term.

By the 1990s, postmodernism had become increasingly identified with critical and philosophical discourse directly about postmodernity or the postmodern idiom itself. No longer centered on any particular art or even the arts in general, it instead turned to address the more general problems posed to society in general by a new proliferation of cultures and forms. It is during this period that it also came to be associated with postcolonialism and identity politics.

Around this time, postmodernism also began to be conceived in popular culture as a general "philosophical disposition" associated with a loose sort of relativism. In this sense, the term also started to appear as a "casual term of abuse" in non-academic contexts. Others identified it as an aesthetic "lifestyle" of eclecticism and playful self-irony.

In various arts

See also: Postmodern art

Andy Warhol's Campbell's Soup I (1968)

Postmodernism encompasses a wide range of artistic movements and styles. In visual arts, pop art, conceptual art, feminist art, video art, minimalism, and neo-expressionism are among the approaches recognized as postmodern. The label extends to diverse musical genres and artists: John Cage, Madonna, and punk rock all meet postmodern definitions. Literature, film, architecture, theater, fashion, dance, and many other creative disciplines saw postmodern expression. As an example, Andy Warhol's pop art across multiple mediums challenged traditional distinctions between high and low culture, and blurred the lines between fine art and commercial design. His work, exemplified by the iconic Campbell's Soup Cans series during the 1960s, brought the postmodernist sensibility to mainstream attention.

Criticism of postmodernist movements in the arts include objections to departure from beauty, the reliance on language for the art to have meaning, a lack of coherence or comprehensibility, deviation from clear structure, and consistent use of dark and negative themes.

Architecture

Interior of the Chapel at the Episcopal Academy near Newtown Square, PA by alumnus of the Academy architect Robert Venturi

Main article: Postmodern architecture

Scholarship regarding postmodernism and architecture is closely linked with the writings of critic-turned-architect Charles Jencks, beginning with lectures in the early 1970s and his essay "The Rise of Post-Modern Architecture" from 1975. His magnum opus, however, is the book The Language of Post-Modern Architecture, first published in 1977, and since running to seven editions (in which he famously wrote: "Modern architecture died in St. Louis, Missouri, on 15 July 1972 at 3:32 p.m. (or thereabouts) when the infamous Pruitt–Igoe scheme, or rather several of its slab blocks, were given the final coup de grâce by dynamite.").

Jencks makes the point that postmodernism (like modernism) varies for each field of art, and that for architecture it is not just a reaction to modernism but what he terms double coding: "Double Coding: the combination of Modern techniques with something else (usually traditional building) in order for architecture to communicate with the public and a concerned minority, usually other architects."

In their book, "Revisiting Postmodernism", Terry Farrell and Adam Furman argue that postmodernism brought a more joyous and sensual experience to the culture, particularly in architecture. For instance, in response to the modernist slogan of Ludwig Mies van der Rohe that "less is more", the postmodernist Robert Venturi rejoined that "less is a bore".

Dance

Main article: Postmodern dance

The term "postmodern dance" is most strongly associated with the Judson Dance Theater located in New York's Greenwich Village during the 1960s and 1970s. Arguably its most important principle is taken from the composer John Cage's efforts to break down the distinction between art and life. The Judson dancers "[stripped] dance of its theatrical conventions such as virtuoso technique, fanciful costumes, complex storylines, and the traditional stage [and] drew on everyday movements (sitting, walking, kneeling, and other gestures) to create their pieces, often performing them in ordinary spaces." This was developed in particular by the American dancer and choreographer Merce Cunningham, Cage's partner. In the 1980s and 1990s, dance began to incorporate other typically postmodern features such as the mixing of genres, challenging high–low cultural distinctions, and incorporating a political dimension.

Fashion

Padded dresses by Rei Kawakubo (1997)

One manifestation of postmodernism in fashion explored alternatives to conventional concepts of elegance. Rei Kawakubo’s Spring/Summer 1997 collection featured "dresses asymmetrically padded with goose down, creating bumps in unexpected areas of the body". Issey Miyake’s 1985 dreadlocks hat "offered an immediate, yet impermanent, 'multi-culti' fashion experience". Vivienne Westwood took "an extremely polyglot approach", from early work with copies of 1950s clothes, to exploration of historic modes and cultural influences: her first runway show, "Pirate", merged British history, 18th- and 19th-century dress, and African textile design, with a rap and ethnic music soundtrack.

Film

Main article: Postmodern film

Postmodern film aims to subvert the mainstream conventions of narrative structure and characterization, and to test the audience's suspension of disbelief. Typically, such films also break down the cultural divide between high and low art and often upend typical portrayals of gender, race, class, genre, and time with the goal of creating something that does not abide by traditional narrative expression.

Certain key characteristics are used to separate the postmodern from modernist cinema and traditional narrative film. One is an extensive use of homage or pastiche, imitating the style or character of other artistic works. A second is meta-reference or self-reference, highlighting the relation of the image to other images in media and not to any kind of external reality. Viewers are reminded that the film itself is only a film, perhaps through the use of intertextuality, in which the film's characters reference other works of fiction. A third characteristic is stories that unfold out of chronological order, deconstructing or fragmenting time to emphasize the constructed nature of film. Another common element is a bridging of the gap between highbrow and lowbrow, . Contradictions of all sorts are crucial to postmodernism.

Ridley Scott's Blade Runner (1982) has been widely studied as a prime example of postmodernism. The setting is a future dystopia where "replicants", enhanced android workers nearly indistinguishable from humans, are hunted down when they escape from their jobs. The film blurs boundaries between genres and cultures, and fuses disparate styles and periods: futuristic visuals "mingle with drab 1940s clothes and offices, punk rock hairstyles, pop Egyptian styles and oriental culture." The blending of film noir and science-fiction into tech noir illustrates the deconstruction of both cinema and genre. The film can also be seen as an example of major studios using the "mystique and cachet of the term 'postmodern' as a sales pitch", resulting in Hollywood movies that "demonstrate all the postmodern characteristics". From another perspective, "critical responses to Blade Runner fall on either side of a modern/postmodern line" – critical analysis from "modernist" and "postmodernist" approaches produce entirely different interpretations.

Graphic design

Early mention of postmodernism as an element of graphic design appeared in the British magazine, "Design". A characteristic of postmodern graphic design is that "retro, techno, punk, grunge, beach, parody, and pastiche were all conspicuous trends. Each had its own sites and venues, detractors and advocates."

Literature

Main article: Postmodern literature

In 1971, the American literary theorist Ihab Hassan made "postmodernism" popular in literary studies with his influential book, The Dismemberment of Orpheus: Toward a Postmodern Literature. According to scholar David Herwitz, American writers such as John Barth (who had controversially declared that the novel was "exhausted" as a genre), Donald Barthelme, and Thomas Pynchon responded in various ways to the stylistic innovations of Finnegans Wake and the late work of Samuel Beckett. Postmodern literature often calls attention to issues regarding its own complicated connection to reality. The postmodern novel plays with language, twisted plots, multiple narrators, and unresolved endings, unsettling the conventional idea of the novel as faithfully reflecting the world.

In Postmodernist Fiction (1987), Brian McHale details the shift from modernism to postmodernism, arguing that postmodern works developed out of modernism, moving from concern with what is there ("ontological dominant") to concern with how we can know it's there ("epistemological dominant"). McHale's "What Was Postmodernism?" (2007) follows Raymond Federman's lead in now using the past tense when discussing postmodernism. Others argue that postmodernism in literature utilizes compositional and semantic practices such as inclusivity, intentional indiscrimination, nonselection, and "logical impossibility."

Music

American singer-songwriter Madonna

Main articles: Postmodern music, Postmodern classical music, and Art pop

Music critic Andy Cush described Talking Heads as "New York art-punks" whose "blend of nervy postmodernism and undeniable groove made them one of the defining rock bands of the late 1970s and ’80s." Media theorist Dick Hebdige, examining the "Road to Nowhere" (1985) music video, said the group "draw eclectically on a wide range of visual and aural sources to create a distinctive pastiche or hybrid 'house style' which they have used since their formation in the mid-1970s deliberately to stretch received (industrial) definitions of what rock/pop/video/Art/ performance/audience are", calling them "a properly postmodernist band." According to lead vocalist/guitarist/songwriter David Byrne, commenting for a 2011 museum exhibition, Postmodernism: Style and Subversion 1970–1990: "Anything could be mixed and matched – or mashed up, as is said today – and anything was fair game for inspiration.”

The composer Jonathan Kramer has written that avant-garde musical compositions (which some would consider modernist rather than postmodernist) "defy more than seduce the listener, and they extend by potentially unsettling means the very idea of what music is." In the 1960s, composers such as Terry Riley, Henryk Górecki, Bradley Joseph, John Adams, Steve Reich, Philip Glass, Michael Nyman, and Lou Harrison reacted to the perceived elitism and dissonant sound of atonal academic modernism by producing music with simple textures and relatively consonant harmonies, whilst others, most notably John Cage challenged the prevailing narratives of beauty and objectivity common to Modernism.

Author on postmodernism, Dominic Strinati, has noted, it is also important "to include in this category the so-called 'art rock' musical innovations and mixing of styles associated with groups like Talking Heads, and performers like Laurie Anderson, together with the self-conscious 'reinvention of disco' by the Pet Shop Boys".

In the late-20th century, avant-garde academics labelled American singer Madonna as the "personification of the postmodern" because "the postmodern condition is characterized by fragmentation, de-differentiation, pastiche, retrospection and anti-foundationalism", which they argued Madonna embodied. Christian writer Graham Cray also said that "Madonna is perhaps the most visible example of what is called post-modernism", and Martin Amis described her as "perhaps the most postmodern personage on the planet". She was also suggested by literary critic Olivier Sécardin to epitomise postmodernism.

Sculpture

"Trowel" (1976) by Claes Oldenburg.

Sculptor Claes Oldenberg, at the forefront of the pop art movement, declared in 1961: "I am for an art that is political-erotical-mystical … I am for an art that embroils itself with everyday crap and still comes out on top." That year, he opened The Store in a dime store area of New York's Lower East Side, where he blurred the line between art and commerce by producing and selling brightly painted plaster replicas of hamburgers and cans of soda, dresses, underwear, and other everyday objects: "Museum in b[ourgeois] concept equals store in mine". Oldenburg was one of the most recognizable sculptors identified with postmodernism, a group that included Jeff Koons, Eva Hesse, Louise Bourgeois, Anish Kapoor, Damien Hirst, Rachel Whiteread, and Richard Serra.

Theater

Main article: Postmodern theatre

Postmodern theater emerged as a reaction against modernist theater. Most postmodern productions are centered on highlighting the fallibility of definite truth, instead encouraging the audience to reach their own individual understanding. Essentially, thus, postmodern theater raises questions rather than attempting to supply answers.

In philosophy

Main article: Postmodern philosophy

See also: Criticism of postmodernism

Poststructuralist precursors

Main article: Poststructuralism

In the 1970s, a disparate group of French theorists – often grouped together as "poststructuralists" – developed a critique of modern philosophy with roots discernible in Friedrich Nietzsche and Martin Heidegger's critique of metaphysics. Although few themselves relied upon the term, they became known to many as postmodern theorists. And, while their ideas exerted a great influence on debates about the postmodern, they themselves did not intervene or attempt to provide their own definitions of the postmodern.

Poststructuralists, like structuralists, start from the assumption that people's identities, values, and economic conditions determine each other rather than having intrinsic properties that can be understood in isolation. While structuralism explores how meaning is produced by a set of essential relationships in an overarching quasi-linguistic system, poststructuralism accepts this premise, but rejects the assumption that such systems can ever be fixed or centered. Instead, poststructuralists stress the various ways that cultural structures are produced in history. They also emphasize how meaning is generated, rather than discovered, and they replace the traditional concept of "representation" (according to which meaning is determined by the objected signified) to focus instead upon the elastic potentialities of language to generate new meanings.

Jacques Derrida and deconstruction

Deconstruction is a practice in philosophy, literary criticism, and close reading developed by Jacques Derrida. It is based on the assumption, which it seeks to validate by textual analysis, that any text harbors inherent points of "undecidability" that undermine any stable meaning intended by the author. The process of writing inevitably, he aims to show, reveals suppressed elements, challenging the oppositions that are thought to sustain the text. Nevertheless, Derrida does not wish to do away with such concepts as "origin" or "truth". What he challenges is any claim to finality. Such metaphysical concepts are, as he puts it, "under erasure", and this, he says, makes deconstructive reading a kind of "double play".

From this perspective, Derrida argues that the practice of metaphysics in the Western tradition depends upon hierarchies and orders of subordination within various dualisms that it does not acknowledge. It prioritizes presence and purity over the contingent and complicated, dismissing them as aberrations irrelevant to philosophical analysis. In essence, according to Derrida, metaphysical thought prioritizes one side of an opposition while ignoring or marginalizing the alternative. He uses the term metaphysics of presence to describe the foundationalist approach to knowledge, taking himself to have demonstrated that we do not have unmediated access to reality. This project of deconstructing and challenging the assumptions of modern philosophy was influential for many postmodern thinkers.

Michel Foucault on power relations

French philosopher and social theorist Michel Foucault argued that power operates according to the logics of social institutions that have become unmoored from the intentions of any actual individuals. Individuals, according to Foucault, are both products and participants in these dynamics. Among other strategies, he employed a Nietzsche-inspired "genealogical method" to analyze power-relations across their historical permutations.

Both Foucault's political orientation and the consistency of his positions continue to be debated among critics and defenders alike. Nevertheless, Foucault's political works share two common elements: a historical perspective and a discursive methodology. He analyzed social phenomena in historical contexts and focused on how they have evolved over time. Additionally, he employed the study of written texts, usually academic texts, as the material for his inquiries. In this way, Foucault sought to understand how the historical formation of discourses has shaped contemporary political thinking and institutions.

Gilles Deleuze on productive difference

The work of Gilles Deleuze developed a concept of difference as a productive mechanism, rather than as a merely negative phenomenon. He advocated for a critique of reason that emphasizes sensibility and feeling over rational judgment. Following Nietzsche, Deleuze argued that philosophical critique is an encounter between thought and what forces it into action, and that this requires training, discipline, inventiveness, and even a certain "cruelty". He believed that thought cannot activate itself, but needs external forces to awaken and move it. Art, science, and philosophy can provide such activation through their transformative and experimental nature.

Jean Baudrillard on hyperreality

Although trained in sociology, Jean Baudrillard worked across many disciplines. Drawing upon some of the technical vocabulary of the psychoanalyst Jacques Lacan, Baudrillard argued that social production had shifted from creating real objects to instead producing signs and symbols. This system of symbolic exchange, detached from the real, constitutes hyperreality. In the words of one commentator, "the hyperreal is a system of simulation that simulates itself."

Postmodernity, Baudrillard said, is the condition in which the domain of reality has become so heavily mediated by signs as to become inaccessible in itself, leaving us entirely in the domain of the simulacra, images that bear no relation to anything outside of themselves. This hyperreality is presented as the terminal stage of simulation, where signs and images become entirely self-referential.

Baudrillard's vision of postmodernity has been described as "apocalyptic", and scholars disagree about whether his later works are intended as science fiction or truthful theoretical claims.

A crisis of legitimacy

The Postmodern Condition

Philosopher Jean-Francois Lyotard, photo by Bracha L. Ettinger, 1995

Jean-François Lyotard is credited with being the first to use the term "postmodern" in a philosophical context. This appeared in his 1979 The Postmodern Condition: A Report on Knowledge. In this influential work, Lyotard provided the following definition: "Simplifying to the extreme, I define postmodern as incredulity towards metanarratives".

By "metanarratives", Lyotard meant such overarching narrative frameworks as those provided by Christianity, G. W. F. Hegel, and Karl Marx that unite and determine our basic sense of our place and significance in the world. In a society with no unifying narrative, he argued, we are left with heterogeneous, group-specific narratives (or "language games", as adopted from Ludwig Wittgenstein) with no universal perspective from which to adjudicate among them.

According to Lyotard, this introduced a general crisis of legitimacy, a theme he adopts from the philosopher Jürgen Habermas, whose theory of communicative rationality Lyotard rejected. While he was particularly concerned in that report with the way that this insight undermined claims of scientific objectivity, Lyotard's argument undermines the entire principle of transcendent legitimization. Instead, proponents of a language game must make the case for their legitimacy with reference to such considerations as efficiency or practicality. Far from celebrating the apparently relativistic consequences of this argument, however, Lyotard focused much of his subsequent work on how links among games could be established, particularly with respect to ethics and politics.

The philosophical criticism of Jürgen Habermas

The philosopher Jürgen Habermas, a prominent critic of philosophical postmodernism, argued in his 1985 work The Philosophical Discourse of Modernity that postmodern thinkers were caught in a performative contradiction, more specifically, that their critiques of modernity rely on concepts and methods that are themselves products of modern reason.

Habermas criticized these thinkers for their rejection of the subject and their embrace of experimental, avant-garde strategies. He asserted that their critiques of modernism ultimately lead to a longing for the very subject they seek to dismantle. Habermas also took issue with postmodernists' leveling of the distinction between philosophy and literature. He argued that such rhetorical strategies undermine the importance of argument and communicative reason.

Habermas's critique of postmodernism set the stage for much of the subsequent debate by clarifying some of its key underlying issues. According to scholar Gary Aylesworth – against those who would dismiss postmodernist discourse as simple nonsense – the fact that Habermas was "able to read postmodernist texts closely and discursively testifies to their intelligibility". His engagement with their ideas has lead some postmodern philosophers, such as Lyotard, to similarly engage with Habermas's criticisms.

Frederic Jameson's Marxist rejoinder

The appearance of linguistic relativism also inspired an extensive rebuttal by the Marxist critic Fredric Jameson. Building upon the theoretical foundations laid out by the Marxist economist Ernst Mandel and observations in the early work of the sociologist Jean Baudrillard, Jameson developed his own conception of the postmodern as "the cultural logic of late capitalism" in the form of an enormous cultural expansion into an economy of spectacle and style, rather than the production of goods. According to Jameson, because the postmodernism is result of political and historical circumstances that make up the social world, it is not something that can be simply embraced or condemned. Instead, it must be analyzed and understood so that we may confront the world as it is.

Jameson categorizes a variety of features of the postmodern. One is the elision of the distinction between high culture and mass culture. Also, because of our loss of a unified "bourgeois ego", subjectivity is less focused, and we experience what he terms a "waning of the affect", an emotional disengagement from the social world. This loss of significance leads to what he calls "depthlessness", a difficulty in getting beneath the surfaces of cultural objects to find any deeper significance than is offered directly to the subject. Reduced to a set of styles, history looses its political force. This phenomenon finds expression, for instance, in the shift from "parody", in which styles are mixed in the interest of making a point, to "pastiche", in which styles are mixed together without attention to their original contexts.

Richard Rorty's neopragmatism

Richard Rorty was an American philosopher known for his linguistic form of neopragmatism. Initially attracted to analytic philosophy, Rorty later rejected its representationalism. His major influences, rather than the poststructuralists, include Charles Darwin, Hans Georg Gadamer, G. W. F. Hegel, and Martin Heidegger.

Rorty challenged the notion of a mind-independent, language-independent reality. He argued that language is a tool used to adapt to the environment and achieve desired ends. This naturalistic approach led him to abandon the traditional quest for a privileged mental power that allows direct access to things-in-themselves.

Instead, Rorty advocated for a focus on imaginative alternatives to present beliefs rather than the pursuit of independently grounded truths. He believed that creative, secular humanism, free from authoritarian assertions about truth and goodness, is the key to a better future. Rorty saw his neopragmatism as a continuation of the Enlightenment project, aiming to demystify human life and replace traditional power relations with those based on tolerance and freedom.

In society

Postmodernism has impacted society at large, in such diverse fields as law, education, media, urban planning, science, religious studies, politics and many others. The degree of influence varies widely between fields. In the following areas, postmodernist thinking has had a more substantial influence, developing as new theoretical frameworks and affecting change in real-world practice.

Anthropology

Main article: Postmodernist anthropology

Postmodern theory in anthropology originated in the 1960s, alongside the literary postmodern movement. Anthropologists working in this vein of inquiry seek to dissect, interpret and write cultural critiques. The issue of subjectivity is a concern: as ethnographies are influenced by the perspective of the author, the question arises in the study of individual cultures as to whether their opinions should be considered scientific. Clifford Geertz, considered a founding member of postmodernist anthropology, advocates that, "anthropological writings are themselves interpretations, and second and third ones to boot." In the 21st century, some anthropologists use a form of standpoint theory, emphasizing that a person's perspective in cultural interpretation is shaped by their own background and experiences.

Other major tenets of postmodernist anthropology are:

• an emphasis on including the opinions and perspectives of the people being studied;
• cultural relativism, considering values and beliefs relative to their own cultural context, as a method of inquiry;
• skepticism towards the claims of science to producing objective and universally valid knowledge;
• the rejection of grand, universal schemes or theories which explain other cultures.

Feminism

Main article: Postmodern feminism

Postmodern feminism mixes postmodern theory and French feminism that rejects a universal female subject. The goal is to destabilize the patriarchal norms entrenched in society that have led to gender inequality. Essentialism, philosophy, and universal truths are opposed, in favor of embracing the differences that exist amongst women to demonstrate that not all women are the same. Applying universal truths to all women in a society minimizes individual experience; ideas displayed as the norm in society stem from masculine notions of how women should be portrayed.

Postmodern feminism seeks to analyze notions that have led to gender inequality, and attempts to promote equality through critiquing logocentrism, supporting multiple discourses, deconstructing texts, and seeking to promote subjectivity. This approach is not readily accepted by all feminists—some believe postmodern thought undermines the attacks that feminist theory attempts to create, while other feminists are in favor of the union.

Law

Main article: Postmodern law

Postmodern interpretations of the law can involve critically considering legal inequalities connected to gender, class, race, and ethnicity by acknowledging "diversity and multiplicity". Critical practices connected to postmodern philosophy, such as critical literacy and deconstruction, can be used as an interpretative tool to ensure that a range of different and diverse values and norms are acknowledged or considered.

Marketing

Main article: Postmodern marketing

Postmodernism in marketing focuses on customized experiences where broad market generalizations are no longer applied. According to academic Stephen Brown, "Marketers know about consumers, consumers know about marketers, marketers know consumers know about marketers, and consumers know marketers know consumers know about marketers." Brown, writing in 1993, stated that the postmodern approach in many ways rejects attempts to impose order and work in silos. Instead marketers should work collectively with "artistic" attributes of intuition, creativity, spontaneity, speculation, emotion, and involvement.

A 2020 paper in the Journal of Business Research sought to identify the transition from postmodernism to post-postmodernism to benefit marketing efforts. Focusing on "the changing social conditions that lead the consumer to consume in a particular manner", the study takes the approach of analyzing and comparing song lyrics. Madonna is identified as postmodern and Taylor Swift as post-postmodern, with Lady Gaga used as a transitional example. Noting that "definitions of postmodernism are notoriously messy, frequently paradoxical and multi-faceted", five themes and characteristics of postmodernism consistently found in marketing literature – anti-foundationalism, de-differentiation, fragmentation, the reversal of production and consumption, and hyper-reality – were employed in the comparative analysis.

Psychology

Main article: Postmodern psychology

Postmodernism in psychology challenges the modernist view of psychology as the science of the individual, in favor of seeing humans as a cultural/communal product, dominated by language rather than by an inner self.

Urban planning

Modernism sought to design and plan cities that followed the logic of the new model of industrial mass production; reverting to large-scale solutions, aesthetic standardisation, and prefabricated design solutions. Modernism eroded urban living by its failure to recognise differences and aim towards homogeneous landscapes. Jane Jacobs's 1961 book The Death and Life of Great American Cities was a sustained critique of urban planning as it had developed within modernism and marked a transition from modernity to postmodernity in thinking about urban planning.

Postmodernism has involved theories that embrace and aim to create diversity. It exalts uncertainty, flexibility, and change and rejects utopianism while embracing a utopian way of thinking and acting. The postmodernity of "resistance" seeks to deconstruct modernism and is a critique of the origins without necessarily returning to them. As a result of postmodernism, planners are much less inclined to lay a firm or steady claim to there being one single '"right way" of engaging in urban planning and are more open to different styles and ideas of "how to plan".

Emerging in the mid-1980s, the Los Angeles School of urbanism, an academic movement loosely centered around the University of California, Los Angeles' Urban Planning Department, considered contemporary Los Angeles to be the quintessential postmodern city. This was in contrast with what had been the dominant ideas of the Chicago School, formed in the 1920s at the University of Chicago, with its framework of urban ecology and emphasis on functional areas of use within a city and the concentric circles to understand the sorting of different population groups. Edward Soja of the Los Angeles School combined Marxist and postmodern perspectives and focused on the economic and social changes (globalization, specialization, industrialization/deindustrialization, neo-liberalism, mass migration) that lead to the creation of large city-regions with their patchwork of population groups and economic uses.

Theology

Main article: Postmodern theology

The postmodern theological movement interprets Christian theology in light of postmodern theory and various forms of post-Heideggerian thought, using approaches such as post-structuralism, phenomenology, and deconstruction to question fixed interpretations, explore the role of lived experience, and uncover hidden textual assumptions and contradictions. The movement emerged in the 1980s and 1990s when a handful of philosophers who took philosopher Martin Heidegger as a common point of departure began publishing influential books engaging with Christian theology. Such works include Jean-Luc Marion's God Without Being (1982), Mark C. Taylor's Erring (1984), Charles Winquist's Desiring Theology (1994), John D. Caputo's The Prayers and Tears of Jacques Derrida (1997), and Carl Raschke's The End of Theology (2000).

The Cambridge Companion to Postmodern Theology (2003) combined and expanded on other scholarly classifications to present seven types of postmodern theology: postliberal, postmetaphysical, deconstructive, reconstructive, feminist, Anglo-American postmodernity, and radical orthodoxy. It notes that the typology should be considered "provisional and fallible [yet] not entirely arbitrary", having met two main criteria: each is an approach taken by more than one theologian, and each "believes itself to be responding to, rejecting, or passing through modernity, not inhabiting it."

Legacy

Since the late 1990s, there has been a growing sentiment in popular culture and in academia that postmodernism "has gone out of fashion". Others argue that postmodernism is dead in the context of current cultural production.

In "White Noise/White Heat, or Why the Postmodern Turn in Rock Music Led to Nothing but Road" (2004), literary critic and professor of English and comparative literature Larry McCaffery reexamined his rock music essay, "White Noise", published in the journal American Book Review in 1990. He noted "the almost casual assurance" of its definition of postmodernism, and the "easy assumption throughout that it is possible to draw analogies about the 'innovative features' of fundamentally different media, such as music and fiction." From his 2004 perspective, he says, "If I were writing such an essay today I would omit 'postmodernism' entirely because I no longer believe that I (or anyone else for that matter) can articulate with any degree of coherence or specificity what 'postmodernism' is, or was, what it's supposed to mean, or, indeed, whether it ever existed at all."

In 2011, Postmodernism: Style and Subversion 1970–1990, at the Victoria and Albert Museum in London, was billed as "the first in-depth survey of art, design and architecture of the 1970s and 1980s". The first of three "broadly chronological" sections focused mainly on architecture, "the discipline in which the ideas of postmodernism first emerged", as well as certain designers. The second section featured 1980s design, art, music, fashion, performance, and club culture. The final section examined "the hyper-inflated commodity culture of the 1980s", focusing on money as "a source of endless fascination for artists, designers and authors". A review in the journal Design Issues noted the "daunting prospect" of critiquing an exhibition "on what might be considered the most slippery, indefinable 'movement'", and wondered what the curators must have felt: "One reviewer thought it 'a risky curatorial undertaking,' and even the curators themselves admit it could be seen as 'a fool's errand.'"

Post-postmodernism

Main articles: Modernism and Metamodernism

The connection between postmodernism, posthumanism, and cyborgism has led to a challenge to postmodernism, for which the terms Post-postmodernism and postpoststructuralism were first coined in 2003:

In some sense, we may regard postmodernism, posthumanism, poststructuralism, etc., as being of the 'cyborg age' of mind over body. Deconference was an exploration in post-cyborgism (i.e. what comes after the postcorporeal era), and thus explored issues of postpostmodernism, postpoststructuralism, and the like. To understand this transition from 'pomo' (cyborgism) to 'popo' (postcyborgism) we must first understand the cyborg era itself.

More recently metamodernism, post-postmodernism and the "death of postmodernism" have been widely debated: in 2007 Andrew Hoberek noted in his introduction to a special issue of the journal Twentieth-Century Literature titled "After Postmodernism" that "declarations of postmodernism's demise have become a critical commonplace".

A small group of critics has put forth a range of theories that aim to describe culture or society in the alleged aftermath of postmodernism, most notably Raoul Eshelman (performatism), Gilles Lipovetsky (hypermodernity), Nicolas Bourriaud (altermodern), and Alan Kirby (digimodernism, formerly called pseudo-modernism). None of these new theories or labels have so far gained very widespread acceptance. Sociocultural anthropologist Nina Müller-Schwarze offers neostructuralism as a possible direction.

See also

Theory

• Anti-foundationalism – Epistemology without sure premises
• Transmodernism – Philosophical and cultural movement

Culture and politics

• Defamiliarization – Artistic technique of presenting common things in an unfamiliar or strange way

Religion

• Postmodern religion – Religion influenced by postmodernism

History

• Second modernity – Industrial society transformed into a more reflexive network society or information society

Opposed by

• Altermodern – term for art that reacts against standardisation and commercialismPages displaying wikidata descriptions as a fallback
• Remodernism – Present-day modernist philosophical movement

References

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External links

• Discourses of Postmodernism. Multilingual bibliography by Janusz Przychodzen (PDF file)
• Modernity, postmodernism and the tradition of dissent, by Lloyd Spencer (1998)
• Postmodernism and truth by philosopher Daniel Dennett
• Stanford Encyclopedia of Philosophy's entry on postmodernism