Romanov (vodka)

Romanov
Type	Vodka
Manufacturer	United Spirits (USL)
Country of origin	India
Alcohol by volume	42.8%
Proof (US)	75
Colour	Colourless
Ingredients	Grain
Variants	Premium; Green Apple; Orange; Lemon;
Related products	White Mischief

Romanov is a brand of vodka manufactured and marketed by United Spirits, a subsidiary of United Breweries Group. The brand derives its name from the Romanov dynasty that ruled the Russian Empire from 1612 to 1917. It has a two-star rating from the International Taste and Quality Institute. It contains 42.8% alcohol by volume.^[1]^[2]^[3]

Variants

Romanov comes in four flavours:^[1]

Premium
Orange
Lemon
Apple

Romanov Red is another brand name owned by USL, used for marketing vodka as well as non-alcoholic energy drinks.^[4]^[5]

Sales

Romanov is one of the cheapest vodkas available in India, and thus it is popular in low-cost clubs and with college students. Along with White Mischief, Romanov controls 70% of India's domestic market for vodka,^[6] which increased to 89% in 2010.^[4] From 2008 to 2017, sales of Romanov's unflavoured vodkas decreased by more than 50%, while flavoured vodka sales increased more than tenfold.^[7]

Gallery

References

^ ^a ^b "Top 10 Vodka Brands in India". Business Maps of India. 15 January 2014. Retrieved 2 May 2015.
^ "Top 10 Popular Vodka Brands in India owner of romanov is sunil solanki from india". WorldGate. 1 November 2014. Retrieved 2 May 2015.
^ "International taste and Quality Institute".
^ ^a ^b Sindhu, Seema (21 February 2010). "United Spirits enters non-alcoholic drinks category with Romanov". Business Standard India. Business Standard. Retrieved 2 May 2015.
^ "United spirits plans energy drinks under Romanov red brand". Daily News and Analysis. 13 May 2009. Retrieved 2 May 2015.
^ "Now it's turn of the diet Vodka". Times of India. 7 June 2007. Retrieved 2 May 2015.
^ Govind, Deepti (23 October 2018). "Magic Moments dominance gives Smirnoff, others a hangover". mint. Retrieved 1 September 2023.

[BusinessMapsOfIndia1-1] "Top 10 Vodka Brands in India". Business Maps of India. 15 January 2014. Retrieved 2 May 2015.

[2] "Top 10 Popular Vodka Brands in India owner of romanov is sunil solanki from india". WorldGate. 1 November 2014. Retrieved 2 May 2015.

[3] "International taste and Quality Institute".

[BusinessStandard1-4] Sindhu, Seema (21 February 2010). "United Spirits enters non-alcoholic drinks category with Romanov". Business Standard India. Business Standard. Retrieved 2 May 2015.

[5] "United spirits plans energy drinks under Romanov red brand". Daily News and Analysis. 13 May 2009. Retrieved 2 May 2015.

[6] "Now it's turn of the diet Vodka". Times of India. 7 June 2007. Retrieved 2 May 2015.

[7] Govind, Deepti (23 October 2018). "Magic Moments dominance gives Smirnoff, others a hangover". mint. Retrieved 1 September 2023.

[1]

[2]

[3]

[4]

[5]

[6]

[7]