"Rampampam" is a song by Romanian singer and songwriter Minelli, released for digital download and streaming by Global Records on 18 March 2021 as a single. A house track, it was written by Minelli and produced by Viky Red. Lyrically, Minelli discusses a toxic relationship and the other partner's eventual revengeful feelings. Manuel Probst of Dance Charts gave the song a positive review upon release, praising its catchiness and Minelli's vocal delivery.
Commercially, "Rampampam" topped the official rankings in Bulgaria, Czech Republic, Hungary, the Commonwealth of Independent States (CIS), Lithuania and Russia. The song has been further certified triple platinum by the Polish Society of the Phonographic Industry (ZPAV). To promote "Rampampam", an accompanying music video was uploaded to the singer's YouTube channel simultaneously with the single's digital release. Directed by Kobzzon, it portrays Minelli and two other women pouring gasoline on a car which features a man trapped inside. The singer further performed the song on Romanian and Bulgarian radio stations throughout May and June 2021, respectively.
Minelli, born Luisa Luca, is a Romanian singer, composer and songwriter signed to Global Records.[1][2] In 2006, at the age of 16, she was part of the native girl band Wassabi formed by Marius Moga.[3][4][5] Upon their disbandment, Minelli pursued a solo career, contributing features to LoL Deejays and Follow Your Instinct's "Portillia de bobo" (2013) and Dave Ramone's "Love On Repeat" (2016), which reached modest chart peaks in France and Germany, respectively.[6][7] "Empty Spaces" (2017) eventually secured her a record deal with Ultra Records,[4] and "Addicted" (2019) with Sickotoy and "Mariola" (2019) climbed to respective peaks of numbers two and one on the Romanian Airplay 100 ranking.[8][9] As a songwriter, Minelli's portfolio includes songs such as Inna's "Flashbacks" (2021), which achieved success in Eastern Europe.[10][11][12]
"Rampampam", a house track with slap house-inspired basslines,[13] was composed by its songwriter Minelli and producer Viky Red.[4] Minelli came up with the hook in around five minutes after Viky Red had presented her an instrumental. She went on to utilize the term "rampampam" in the lyrics, which is used to compare being hurt by a lover to shooting a gun.[5][14] Overall, the track discusses a toxic relationship that ends in revenge. Minelli further stated about the song's meaning and her collaboration with Viky Red: "I think ["Rampampam"] brings a dose of courage and strength, even if the main theme is a relationship that has caused injuries. Every time I work with Viky Red the result is one that delights me, as well this time".[4]
"Rampampam" was first released as a single for digital download and streaming in Romania and Russia by Global Records on 18 March 2021.[15][16] Two days later, the song was sent to Romanian radio stations.[17] "Rampampam" was subsequently issued in various other territories on 18 June 2021 by Warner Music Poland,[18] with alternative versions having also been made available, including a partly French language one. Seven of the several remixes created for "Rampampam" are featured on a remix EP distributed by Spinnin' Records.[19] Upon release, Manuel Probst, writing for the German website Dance Charts, gave the song a positive review, concentrating his praise on the track's catchiness and Minelli's vocals.[13] After having trended on several Shazam and Spotify charts worldwide,[3][20] "Rampampam" topped the official rankings in Bulgaria,[21] Czech Republic,[22] Hungary,[23] the Commonwealth of Independent States (CIS),[24] Lithuania[25] and Russia,[26] while peaking at number two on charts in native Romania,[27] Poland[28] and Ukraine.[29] On the week ending 28 August 2021, "Rampampam" reached number 139 on Billboard'sGlobal Excl. U.S. chart.[30] The song has been certified triple platinum by the Polish Society of the Phonographic Industry (ZPAV) in September 2022 for moving 150,000 units.[31]
An accompanying music video was uploaded to Minelli's YouTube channel on 18 March 2021.[32] On 23 March 2021, the visual was sent to Romanian television channels.[17] It was directed by Kobzzon, while Paul Tatcu served as the director of photography.[4][33] The clip is centered around the revengeful lyrical content of the song,[4] portraying Minelli and two other women in a dark room, pouring gasoline over a car which features a man locked inside. Interspersed scenes feature the singer surrounded by black balloons and sitting on a red chair, watching footage of the aforementioned man on an oversized display. The music video ends with Minelli holding a lighter in front of the car, suggesting her desire of setting it on fire.[32] For further promotion of "Rampampam", the #DoTheRampampam challenge was introduced on TikTok in June 2021, yielding in more than 2,000 videos being created.[34] Minelli performed the song live on several occasions, beginning with the Romanian radio stations Kiss FM and Pro FM on 9 and 24 May 2021, respectively.[35][36] On 9 June 2021, the singer also made appearances to sing the track for the Bulgarian radios The Voice and NRJ.[37][38]
^Arvunescu, Victor (2 September 2019). "Top Airplay 100 - Toamna începe cu tine, señorita!" [Top Airplay 100 – Fall starts with you, señorita!] (in Romanian). Un site de muzică. Archived from the original on 2 September 2019. Retrieved 2 September 2019.
^ ab"ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 45. týden 2021 in the date selector. Retrieved 15 November 2021.
^"ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 45. týden 2021 in the date selector. Retrieved 15 November 2021.
^"Media Forest – Weekly Charts. Media Forest. 28 June 2021. Retrieved 23 July 2021. Note: Romanian and international positions are rendered together by the number of plays before resulting an overall chart.
^"Media Forest – Weekly Charts. Media Forest. 19 July 2021. Retrieved 29 July 2021. Note: Select 'Songs – TV'. Romanian and international positions are rendered together by the number of plays before resulting an overall chart.
^"ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select 41. týden 2021 in the date selector. Retrieved 2 November 2024.