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Not to be confused with Wipro.

Wipro Enterprises Private Limited
FormerlyWestern India Products
Company typePrivate
FoundedDecember 29, 1945; 78 years ago (1945-12-29)
FounderAzim Premji
Headquarters
Bangalore, Karnataka
,
India
Area served
Worldwide
Key people
  • Azim Premji (Chairman)
  • Vineet Agrawal (CEO-Consumer Care & Lighting)[1]
  • Pratik Kumar (CEO-Infrastructure Engineering)[2]
RevenueIncrease ₹15,407 crore (US$1.8 billion) (FY23)[3]
Increase ₹1,410 crore (US$170 million) (FY23)[3]
Number of employees
15,000 (2022)
SubsidiariesSplash Corporation (Philippines)
Canway Corporation (South Africa)
Websitewiproenterprises.com

Wipro Enterprises Private Limited is an Indian multinational company whose main activities are in the fast-moving consumer goods, lighting, hydraulic cylinders, industrial automation, 3D printing and aerospace component manufacturing and industrial water treatment business. It is almost entirely owned by Azim Premji, his associates, and charitable associations.[4] The company was founded in 2012 as a spin-off of Wipro Limited's non-IT businesses.[3][5]

Subsidiaries

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Wipro Consumer Care and Lighting

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Wipro Consumer Care and Lighting (WCCLG) caters to the fast-moving consumer goods (FMCG) segment dealing in personal care, home care, lighting and seating. Established as Western India Vegetable Products in 1945,[6] its first product was vegetable oil, later sold under the brand name "Sunflower Vanaspati." Later the company also launched laundry bars under the brand name "787". It has gone on to sell personal care products like Santoor, Chandrika, Aramusk and Yardley,[7][8] which are its toilet soap brands.[8] It also owns the Wipro Safewash, Softouch, Maxkleen and Giffy range of home care products.[9] The firm also sells lighting products that include Garnet LED lights.[10] and Smartlite CFL.[11] Santoor is among the largest selling soap brands in South India.[12][13][7]

In 2023, Wipro Consumer Care and Lighting reached the milestone of ₹10,000 crore (US$1.2 billion) in revenue.[14]

Mergers and acquisitions – Consumer Care Business

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  • 2003 – Glucovita brand from Hindustan Lever.[15]
  • 2004 – Chandrika Soap[16]
  • 2006 – Northwest Switches for ₹102.2 crore.[17]
  • 2007 – Singapore-based Unza Holdings for ₹1,010 crore.[18]
  • 2009 – Yardley India and Middle East business (undisclosed sum).[19]
  • 2011 – Aramusk [20]
  • 2011 – Yardley global business[21]
  • 2013 – L D Waxsons, Singapore Rs.790 crore[22]
  • 2016 – Zhongshan Ma Er, China [23]
  • 2019 – Splash Corporation, Philippines[24][25]
  • 2019 – Canway Corporation, South Africa[26]
  • 2022 – Nirapara[27]

Wipro Consumer Care Ventures

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In September 2019, Wipro Consumer Care and Lighting launched Wipro Consumer Care Ventures, a venture fund to invest in startups in India and Southeast Asia.[28] The company has invested in 7 companies in India including a few D2C brands.[29] In March 2022, Consumer Care Ventures invested in a Singapore-based VC fund.[30]

Wipro Infrastructure Engineering (WIN)

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Wipro Infrastructure Engineering is the hydraulics business division of the firm and has been in the business of manufacturing hydraulic cylinders, truck cylinders, and their components since being established in 1976 as part of Wipro. It also includes the company's industrial water treatment business.[31] This division delivers hydraulic cylinders to international OEMs .[32]

In 2006, Sweden-based Hydrauto Group AB was acquired by Hydraulics business for ₹142.6 crore.[33]

In 2011 acquired Brazil-based hydraulic cylinder manufacturer RKM Equipamentos Hidraulicos.[34] In the same year entered a joint venture with Kawasaki Precision Machinery Pvt. Ltd. to manufacture hydraulic pumps for excavators in 2011.[35][36]

2013 SC Hervil SA in Romania was acquired.[37]

In 2016 the business acquired Israel-based Gijon HR in Aerospace business.[38] In 2021, the Aerospace business set up a new manufacturing facility in Bengaluru.[39]

2017 – tied up with Israel Aerospace Industries to manufacture composite aerostructure parts and assemblies.[40]

Wipro 3D, which is also a part of Wipro Infrastructure Engineering, is India's largest fully integrated metal additive manufacturing facility.[41]

In 2018, WIN set up Industrial Automation business as a new venture. The business acquired Incite Cam's automation business in 2019 [42] In 2020 the business acquired Pune-based Precision Automation and Robotics India (PARI).[43]

Social initiatives

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In 2020, during the pandemic, Wipro Enterprises along with Wipro Limited and the Azim Premji Foundation committed Rs 1,125 crore to tackle the coronavirus crisis.[44]

Wipro Enterprises’ Santoor Scholarship Program contributes to girl education among the underprivileged in Karnataka, Telangana and Andhra Pradesh.[45]

Wipro Cares is the social contribution arm of Wipro Enterprises.[46] It is engaged in areas such as education, primary healthcare, environment and disaster rehabilitation.[47]

Awards and recognition

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In 2010, Wipro Lighting won Design for Asia award in the product design category for its LED streetlights.[48]

In 2016, Wipro Lighting won India Design Mark for Certified Excellence in Product Design.[49]

In 2017, Wipro Lighting won International Diamond Prize for Excellence in Quality by European Society of Quality Research.[50] In the same year, it won, Red Dot Design award for outstanding design, Global SSL Showcase Top100, India Design Mark for certified excellence in Product Design, and Frost & Sullivan award for LED lighting visionary innovation leadership.[51]

In 2019, Wipro 3D won Frost & Sullivan Automotive Additive Engineering and Manufacturing award[52]

References

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  1. ^ Agarwal, Sapna (19 April 2018). "Wipro Consumer Care scouts for acquisitions in developing countries".
  2. ^ Ahmad, Samreen (13 December 2018). "This is how Wipro looks to 'WIN' the automation solutions race" – via Business Standard.
  3. ^ a b c "Wipro Enterprises (P) Limited" (PDF). CARE Ratings. Retrieved 1 July 2024.
  4. ^ "Annual Report 2019-20" (PDF). Wipro Enterprises. 30 April 2020. pp. 34, 38–40.
  5. ^ "Wipro falls 12% as stock adjusts to demerger". The Hindu. 12 April 2013. Archived from the original on 4 March 2014. Retrieved 22 June 2019.
  6. ^ Mitra, Anindita (2021). The Story of Wipro A journey from 1945. Westland Business. pp. 4–8. ISBN 9788194879084.
  7. ^ a b "Yardley's proof of Wipro's FMCG focus". The Economic Times. Archived from the original on 18 June 2013. Retrieved 17 July 2012.
  8. ^ a b "Wipro Consumer Care & Lighting to launch Glucose tablets". The Economic Times. Archived from the original on 18 June 2013. Retrieved 17 July 2012.
  9. ^ "Podcast | Digging Deep - Giving and growing: The story of Wipro & Azim Premji". Moneycontrol.
  10. ^ "Company Overview of Wipro Consumer Care and Lighting Ltd". Bloomberg BusinessWeek. Archived from the original on 2 May 2013. Retrieved 17 July 2012.
  11. ^ "Wipro sees high demand for CFL bulbs". Business Standard.
  12. ^ "Wipro's Santoor is largest soap brand in South India". The Economic Times. Archived from the original on 18 June 2013. Retrieved 17 July 2012.
  13. ^ "Wipro FMCG arm reports 26% rise in revenues on strong demand". The Financial Express. 21 January 2012. Archived from the original on 21 May 2013. Retrieved 17 July 2012.
  14. ^ "Wipro Consumer Care and Lighting FY23 sales cross Rs 10,000 crore". Business Standard. Retrieved 18 July 2024.
  15. ^ "Wipro signs deal to buy Glucovita from HLL". The Economic Times. Retrieved 7 June 2022.
  16. ^ "Wipro buys lease rights of Chandrika soap". Business Standard. Retrieved 30 January 2022.
  17. ^ "Wipro acquires North Switches for Rs 102 cr". The Economic Times. 6 May 2006.
  18. ^ Malviya, Sagar (23 April 2008). "Wipro taps Unza to build product line".
  19. ^ "Wipro buys Yardley's EU biz - Times of India". The Times of India. 25 July 2012.
  20. ^ "Wipro buys Aramusk, Moloy from VVF". The Economic Times. 6 June 2011.
  21. ^ "Wipro buys Yardley's EU biz - Times of India". The Times of India. TNN. 25 July 2012. Retrieved 7 June 2022.
  22. ^ "Wipro to acquire Singapore's LD Waxson Group for $144 million". NDTV.com. 8 December 2012. Retrieved 7 June 2022.
  23. ^ "Wipro Consumer Care To Buy Chinese FMCG Firm Zhongshan Ma Er Daily Products - Forbes India". Forbes India. Retrieved 7 June 2022.
  24. ^ Urs, Anil (29 April 2019). "Wipro Consumer Care acquires Splash Corp of the Philippines". www.thehindubusinessline.com. Retrieved 7 June 2022.
  25. ^ Rivas, Ralf (29 April 2019). "Indian company Wipro acquires beauty products maker Splash". rappler.com. Retrieved 9 August 2022.
  26. ^ Baruah, Ayushman (3 December 2019). "Wipro Consumer buys South Africa's Canway". mint. Retrieved 7 June 2022.
  27. ^ "Wipro buys Kerala-based food brand Nirapara". The Times of India. 20 December 2022. Retrieved 18 July 2024.
  28. ^ Baruah, Ayushman. "Wipro Consumer Care and Lighting sets up venture fund to invest in startups". Mint. pp. 3–4. Retrieved 19 September 2019.
  29. ^ Bureau, BL Bengaluru (29 March 2022). "Wipro Consumer Care–Ventures invests in Singapore-based VC fund". www.thehindubusinessline.com. Retrieved 7 June 2022. {{cite web}}: |last= has generic name (help)
  30. ^ Bureau, Bangalore (29 March 2022). ""Wipro Consumer Care–Ventures invests in Singapore-based VC fund"". The Hindu Business Line. Retrieved 29 March 2022. {{cite news}}: |last= has generic name (help)
  31. ^ Prasad, Akanksha (27 November 2012). "Wipro Infrastructure Engineering seeks to double market share". The Economic Times.
  32. ^ Correspondent, ANI. "BEML and Wipro Infrastructure Engineering in strategic partnership". ANI News. {{cite web}}: |last= has generic name (help)
  33. ^ "Wipro buys Sweden's Hydrauto for $31m". The Economic Times. 29 September 2006.
  34. ^ "Wipro acquires majority stake in Brazil-based manufacturer". The Economic Times. Retrieved 7 June 2022.
  35. ^ "Wipro, Kawasaki in pact to set up facility for hydraulic pumps". The Economic Times. 6 December 2011.
  36. ^ "Azim Premji unveils Wipro-Kawasaki plant near Bengaluru". The News Minute. 18 February 2019. Retrieved 7 June 2022.
  37. ^ "Gigantul indian Wipro produce la Vâlcea cilindri hidraulici pentru industria auto". ZF.ro.
  38. ^ "Wipro Infrastructure to acquire Israel's H R Givon". The Economic Times. Press Trust of India. 1 August 2016. Retrieved 1 August 2016.
  39. ^ Bureau, ET (25 October 2021). "Wipro Aerospace sets up new plant in Aerospace SEZ near BIAL". The Economic Times. Retrieved 25 October 2021. {{cite news}}: |last= has generic name (help)
  40. ^ SHILPA PATANKAR (5 July 2017). "Wipro Infra, Israel Aerospace tie up for manufacturing facility in Bengaluru - Times of India". The Times of India. Retrieved 7 June 2022.
  41. ^ "Wipro unveils new solutions centre for metal 3D printing". The New Indian Express. 29 March 2018.
  42. ^ Staff Writer (2 April 2019). "Wipro Infrastructure Engineering buys Incite Cam Centre's Automation Business". mint. Retrieved 7 June 2022.
  43. ^ "Wipro | PARI: Wipro Infrastructure Engineering to acquire industrial automation firm PARI". The Economic Times. Retrieved 7 June 2022.
  44. ^ "Azim Premji Foundation, Wipro commit ₹1,125 crore to tackle coronavirus crisis". mint. 1 April 2020. Retrieved 7 June 2022.
  45. ^ "Santoor Scholarship programme to offer scholarship to poor girls of Andhra, Telangana, Karnataka". India Today. Ist.
  46. ^ "Wipro Techies Participate In Marathon Run Across 125 Cities, 34 Countries". NDTV.com.
  47. ^ Staff Reporter (29 July 2016). "Wipro announces Santoor scholarship for girl students in Karnataka". The Hindu – via www.thehindu.com.
  48. ^ "Wipro Lighting has won the Design for Asia Merit Recognition Award 2010' in the product design category for the most influential good design in Asia. The award was won for Wipro's designer LED streetlight, Orio. - Times of India". The Times of India.
  49. ^ Object, object (3 April 2018). "Wipro Lighting launches 'Wider light for brighter homes' ad campaign". www.thehansindia.com.
  50. ^ "Wipro Lighting launches Internet of Lighting".
  51. ^ "Wipro Lighting Launches Internet of Lighting". 8 January 2018.
  52. ^ MANUFACTUR3D (14 September 2019). "Wipro3D Wins Frost & Sullivan Automotive Additive Engineering and Manufacturing Technology Award". MANUFACTUR3D. Retrieved 23 September 2019.{{cite web}}: CS1 maint: numeric names: authors list (link)
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