AdBrite, Inc. was an online ad exchange, based in San Francisco, California, which was founded by Philip J. Kaplan and Gidon Wise in 2002.[1] Founded as Marketbanker.com, the site was relaunched as AdBrite in 2004 as an advertising network and then in 2008 as an ad exchange.
| Type of business | Private |
|---|---|
| Industry | Online advertising |
| Services | Ad exchange |
| Current status | Terminated |
AdBrite remained an independent ad exchange, reaching more than 160 million U.S. unique visitors each month[2] and providing site-level transparency, display and video capabilities, and an open platform for data providers and real-time bidders. AdBrite was led by Hardeep Bindra, CEO, and Joaquin Delgado, CTO, who had worked at Yahoo! Right Media, another ad exchange. It was backed by Sequoia Capital,[3] and DAG Ventures.
Closing
editIn 2012, Hardeep Bindra joined AdBrite as its CEO and was tasked to sell the company or its assets.[4][5] On January 28, 2013, AdBrite sent an email to all of its publishers and advertisers stating that it would cease operations as of February 1, 2013, after a deal to sell the company fell through.[6] In addition, it laid off all 26 employees.[4]
Acquisition of IP Assets
editOn June 20, 2013 SiteScout announced via press release[7] the acquisition of certain intellectual property assets developed by AdBrite in a deal whose details remain confidential.[8]
See also
editReferences
edit- ^ "AdBrite Launches Network Partnership Program". prnewswire.
- ^ comScore Archived July 2, 2012, at the Wayback Machine
- ^ Companies - AdBrite Archived November 27, 2007, at the Wayback Machine
- ^ a b AdBrite Shutting Down Ad Exchange On February 1
- ^ Sales Talks Fell Through, So Ad Exchange AdBrite Shuts Down - Peter Kafka - Media - AllThingsD
- ^ Kafka, Peter (2013-01-28). "Sales Talks Fell Through, So Ad Exchange AdBrite Shuts Down". allthingsd.com. Retrieved 2019-02-05.
- ^ "SiteScout Acquires IP Assets from AdBrite".
- ^ "SiteScout Acquires IP Developed By Defunct Ad Exchange adBrite – TechCrunch". techcrunch.com. Retrieved 2018-06-13.