Socios.com is a blockchain-based platform for sports and entertainment organizations to monetize their fan bases. The platform allows users to pay cryptocurrency to participate in polls related to sports teams. The platform is operated by the Mediarex company which was founded in 2018 and is headquartered in Malta.[1][2] Mediarex also operates the related Chiliz blockchain platform.
| Company type | Private |
|---|---|
| Industry | Blockchain |
| Founded | June 18, 2018 |
| Founder | Alexandre Dreyfus |
| Headquarters | |
| Products | Socios.com app |
| Services | Marketing and cryptocurrency |
| Parent | Chiliz |
| Website | www.socios.com |
History
editSocios.com was founded in 2018 by Alexandre Dreyfus. The company's goal was to create a blockchain-based platform that would allow sports and entertainment organizations to monetize their fan bases. The company raised $66 million in a private token sale in 2019.[citation needed]
Products and Services
editSocios.com's main product is the Socios.com app, which allows users to buy, trade, and execute voting rights for sports teams.[clarification needed] The app also allows users to potentially earn cryptocurrency rewards.[3]
Socios' cryptocurrency tokens have fluctuated in value during high-profile sports events, such as the 2022 World Cup, reflecting a pattern of speculative investment.[4]
Partnerships
editSocios.com has partnerships with sports and entertainment organizations such as FC Barcelona,[5] Paris Saint-Germain F.C.,[6] Juventus FC,[7] and the UFC.[8]
The company has sponsored the Ballon d'Or since 2021.[9]
References
edit- ^ Evans, Simon (2021-03-02). "Soccer-Blockchain sports firm Chiliz to invest $50 million in U.S expansion". Reuters. Retrieved 2023-03-21.
- ^ D'Urso, Joey. "Special report: Socios expects to make £150 from each fan who buys a token as values". The Athletic. Retrieved 2023-03-21.
- ^ "The Best: Football's elite are on Socios.com". MARCA. 2023-03-01. Retrieved 2023-03-21.
- ^ Saggu, Aman; Ante, Lennart; Demir, Ender (2024-06-01). "Anticipatory gains and event-driven losses in blockchain-based fan tokens: Evidence from the FIFA World Cup". Research in International Business and Finance. 70 (Part A): 102333. arXiv:2403.15810. doi:10.1016/j.ribaf.2024.102333. ISSN 0275-5319.
- ^ "Official FC Barcelona Website - Barça | FCBarcelona.com | FC Barcelona". www.fcbarcelona.com (Press release). Retrieved 2023-03-21.
- ^ "PSG buy into Socios.com for fan token offering". smartseries.sportspromedia.com. Retrieved 2023-03-21.
- ^ "Juventus announce partnership with blockchain platform Socios.com to launch Fan Token - Juventus". Juventus.com (Press release). Retrieved 2023-03-21.
- ^ "Socios.Com To Launch Ufc Fan Token Today At 5:00 Pm (Cet) | Ufc". www.ufc.com (Press release). 2021-06-30. Retrieved 2023-03-21.
- ^ "Socios sponsors Ballon d'Or Awards". SportBusiness. 2021-11-29. Retrieved 2023-03-21.