Spice Grill Flame (SGF)

Spice Grill Flame (SGF), founded by Kewal Ahuja in 2015, is a vegetarian food chain in India. It continues to expand with new franchise outlets, such as recent openings in Delhi, reflecting its ambition to dominate the vegetarian food market in India.[1][2]

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However, SGF and Kewal Ahuja have faced significant controversies and legal challenges. Some franchisees have accused the company of misrepresentation and fraud, particularly related to its Franchise-Owned, Company-Operated model.[3] [4]Allegations include unfulfilled guarantees of monthly returns and abrupt outlet closures without proper communication. Legal proceedings are ongoing, with multiple cases filed against SGF in Delhi courts. These controversies have tarnished its reputation and raised questions about its business practices.[5][6]

References

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  1. ^ www.ETHospitalityWorld.com. "Spice Grill Flame opens two new franchise outlets in Delhi - ET HospitalityWorld". ETHospitalityWorld.com. Retrieved 2024-11-30.
  2. ^ www.ETHospitalityWorld.com. "Rebel Food's Oven Story, pizza brand, looks at franchise model for expansion - ET HospitalityWorld". ETHospitalityWorld.com. Retrieved 2024-11-30.
  3. ^ "Legal Troubles Mount For Kewal Ahuja, SGF As Franchise Owners Seek Justice". BW Businessworld. Retrieved 2024-11-30.
  4. ^ Kushwaha, Pooja. "Litem". www.litem.in. Retrieved 2024-11-30.
  5. ^ "Legal troubles mount for Kewal Ahuja and SGF as franchise owners seek justice - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. 2024-11-20. Retrieved 2024-11-30.
  6. ^ Easwer (2023-02-15). "Kewal Ahuja SGF Fraud: Truth Uncovers As More Investors Shares Franchising Details". Easwer’s Newsletter. Retrieved 2024-11-30.