Supro is an American brand, currently owned by Bond Audio, a manufacturer of effects units.[1] Formerly, Supro produced musical instruments as a subsidiary of Valco. The brand entered into disuse after the closure of Valco in 1968, being later revived in 2013.[2]
| Product type | Musical instruments |
|---|---|
| Owner | Bond Audio |
| Country | United States |
| Introduced | 1935 |
| Discontinued | 1968 (reissued 2013) |
| Previous owners | Valco (?–1968) |
| Website | suprousa.com |
Range of products currently commercialised under the Supro name includes electric guitars, basses, amplifiers and effects units.
History
editSupro was basically the budget brand of companies such as National (then merged with Dobro to form "National Dobro") and later, Valco, which would take over those brands. Valco was notorious for manufacturing its guitars with components (especially bodies) provided by other manufacturers.[3]
Supro was also a premium brand of amplifiers,[1] being also the first to produce a combo amp with reverb.[1] Supro amps built from the 1930s to the 1950s were regarded for their sound for rock records.[4]
The brand was revived in 2013, having reintroduced a line of vintage inspired guitars and amplifiers since then.[5]
Rights to the Supro name were acquired by Absara Audio, parent company of effects units manufacturer Pigtronix.[6] The rights to Brand were bought from its previous owner, Bruce Zinky. Zinky had owned the brand for many years, designing amplifiers for Fender.[1]
To help its expansion, Absara built a new production facility in Port Jefferson Station, New York, starting with a vintage inspired line of US-made Supro tube amps. Zinky was retained by Absara as design engineer, collaborating with the company on the modern designs of Supro amps.[6]
In 2017, Supro entered into an exclusive distribution agreement with Jam Industries to market the brand in North America. Managed by Joe Delaney, the brand experienced massive growth in sales and notoriety with major product launches such as the Black Magick series, pedals and guitars.
In 2020, Supro was purchased by Bond Audio.
Gallery
edit-
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Supro guitar
played by Dan Auerbach -
Supro Dual Tone
played by Michelle Malone -
Supro amplifier
used by Michelle Malone
See also
editReferences
edit- ^ a b c d How Defunct and Vintage Brands Get a Second Life by James M. Brill on Reverb, Mar 15, 2017
- ^ History on Supro website, 28 Oct 2019
- ^ Supro guitars and amplifiers By Michael Wright on Vintage Guitar
- ^ The guitars that Chicago built by Chris McMahon on Premier Guitar, October 17, 2013
- ^ "Reviving a legendary brand" on Music Trades, Feb 2017
- ^ a b Absara Audio Acquires Supro Trademark, Plans Reissue Amps on Vintage Guitar