Livingly Media (formerly Zimbio, Inc.) is an American digital media company based in Redwood City, California that publishes six lifestyle sites for women: Livingly.com, Lonny.com, Mabelandmoxie.com, Itsrosy.com, Zimbio.com, and StyleBistro.com. The six sites publish original articles, high resolution photography, social videos, and games, reaching a combined audience of over 25 million global monthly readers, according to Quantcast.[1] Livingly covers women's lifestyle, Lonny covers home design, Mabel + Moxie covers parenting, It's Rosy covers women 50+, Zimbio covers entertainment news, and StyleBistro covers celebrity fashion and beauty.
| Formerly | Zimbio, Inc. |
|---|---|
| Company type | Digital media |
| Founded | 2006 |
| Founders | Tony Mamone Danny Khatib |
| Headquarters | , United States |
| Owner | Recurrent |
| Website | LivinglyMedia.com |
The company was founded as Zimbio, Inc. in 2006 by Tony Mamone and Danny Khatib and venture-backed by Menlo Ventures, Great Oaks Capital, and Draper Richards. The name was changed to Livingly Media in August 2012, shortly after acquiring Lonny magazine. The management team consists of CEO Erica Carter, COO Christophe Decker, Chief Content Office Jill Slattery, Chief Product Officer Erik Kokkonen, and Chief Technology Officer Bruce Martin. In 2015, Livingly Media was acquired by the European digital publishing company Aufeminin.com, then a subsidiary of Axel Springer.[2][3] In 2018, Aufeminin was acquired by TF1 (Télévision Française 1 S.A). Aufeminin is publicly traded by Euronext Paris in compartment B. (MNEMO : FEM).
History
editIn May 2006, the company launched its first website, Zimbio.com which focused on entertainment news including movies, music, TV and celebrities.
In July 2010, the company launched StyleBistro.com to focus on fashion and beauty – including what celebrities are wearing, trends and products.
In 2012, the company purchased Lonny Magazine. The terms of the deal were not disclosed.[4] It was redesigned and launched as Lonny.com in November 2012. Irene Edwards joined as Executive Editor in March 2013.[5]
In February 2015, the company announced that it was being acquired by the Axel Springer-owned Aufeminin Group.
In July 2015, the company launched Livingly.com, a lifestyle website for women.
In April 2018, Livingly Media's parent company, Aufeminin, was acquired by TF1(Télévision Française 1 S.A).[6]
In May 2018, the company launching two new websites, Mabel + Moxie and It's Rosy.[7]
In 2022, TF1 sold Livingly Media to Recurrent.[8]
In May 2023, Livingly Media and Zimbio websites went dark without warning. There has been no information on why the websites went down but it seems the company has gone under.
Other platforms
editAll of Livingly's websites have mobile versions. As of February 2017, Livingly had over 26.1 million monthly readers, of which 9.2 million accessed the sites via mobile devices, according to Quantcast.[9]
Board members
edit- Marie-Laure Sauty de Chalon, Aufeminin.com
- Christophe Decker, Aufeminin.com
- Erica Carter, CEO
Financing history
editSeries A, August 2007 – $6.8 Million[10]
Investors:
- Menlo Ventures
- Draper Richards
- Sand Hill Angels 6, LLC
Series B, May 2012 – $8.9 Million[11]
Investors:
- Menlo Ventures
- Great Oaks Venture Capital
- Draper Associates
- Comerica Bank
- Insikt Ventures
- Fenwick & West
- Sand Hill Angels 6, LLC
Offices
edit- 101 Redwood Shores Pkwy Suite 150, Redwood City, CA 94065
References
edit- ^ Quantcast. Retrieved 27 March 2017
- ^ "Menlo Ventures Listing of Consumer Services". Archived from the original on 30 March 2014. Retrieved 12 September 2010.
- ^ Aufeminin.com to Buy Livingly Media
- ^ "Zimbio Expands Portfolio With Lonny Magazine Acquisition". (folio.com)
- ^ "Lonny Magazine Names Irene Edwards as New Executive Editor" Archived 30 May 2013 at the Wayback Machine (minonline.com)
- ^ "The TF1 Group finalises the acquisition of the aufeminin Group from Axel Springer". groupe-tf1.fr. 27 April 2018. Retrieved 16 July 2018.
- ^ "'AARP Magazine' Shows 'Rosy' Power Of Boomer Audience". Retrieved 16 July 2018.
- ^ "Under new owners, Lonny sets its sights on Gen Z". 2 February 2022.
- ^ Quantcast. Retrieved 27 March 2017
- ^ "Zimbio raises $6.8M for online magazines" (venturebeat.com)
- ^ "Zimbio Inc. Secures $8.9 Million in Series B Funding" (reuters.com)