A growing body of research is beginning to collect and analyze data to understand drivers, benefits, and challenges of implementing an ISO 50001 energy management system. One new data source is the annual Clean Energy Ministerial's Energy Management Leadership Awards program. Launched in 2016, this international effort requires ISO 50001-certified organizations to develop a case study of their implementation experience, using a uniform template. Case studies also include quotes from employees, along with energy and cost savings calculations and information on facility locations and industry sectors. Case studies typically range from 5 to 9 pages in length; 35 case studies were tendered in 2016, and 37 in 2017. To analyze these data, researchers at Lawrence Berkeley National Laboratory employed the method of content analysis, a well-established practice widely used in the social sciences to make sense of qualitative information. This analysis occurs via close reading of each case study and transcription of relevant phrases from the following categories: motivations and goals; role of management and the organization; benefits achieved; keys to success; and challenges. Phrases are then assigned carefully defined "codes" that capture their meaning in order to enable quantitative analysis. This paper presents results from the content analysis of Energy Management Leadership Awards case studies. While organizations undertook ISO 50001 adoption based on a range of motivations and experienced myriad benefits, commonalities exist. The biggest drivers for ISO 50001 certification are existing values and goals, cost savings, environmental sustainability concerns, government incentives or regulations, and gaining competitive advantage via visibility. This analysis of case studies also reveals that top management engagement can play an important role in successful ISO 50001 implementation, cost saving is the most frequently mentioned benefit achieved, availability of disaggregated and transparent energy data is the number one challenge faced, and obtaining top management support is a critical key to success. Policymakers and others looking to promote ISO 50001 uptake can use these results to highlight benefits and incentives that will resonate well when communicating with industrial facilities.