In this paper, we develop a memory model that predicts
retrieval characteristics of real-world facts. First, we show
how ACT-R’s memory model can be used to predict people’s
knowledge about real-world objects. The model assumes the
probability of retrieving a chunk of information about an
object and the time to retrieve this information depend on the
pattern of prior environmental exposure to the object. Second,
we use frequencies of information appearing on the Internet
as a proxy for what information people would encounter in
their natural environment, outside the laboratory. In two
Experiments, we use this model to account for subjects’
associative knowledge about real-world objects as well as the
associated retrieval latencies. Third, in a computer simulation,
we explore how such model predictions can be used to
understand the workings and performance of decision
strategies that operate on the contents of declarative memory.