Approachable design

Friends of Friends is a creative brand & design studio based in Auckland, New Zealand. We partner with clients from around the world and across various industries; building memorable brands through creative that converts.

modern, elegant, timeless, casual, approachable, fun, playful, clean, minimal, simple, colorful, fresh, relatable, modern typography, clean typography, colorful typography, relatable branding, colorful branding, branding inspo, graphic design, typography inspo, typography, branding, brand designer, feminine branding, health and wellness branding, yoga branding

What could be better than well-designed beer? Well-designed beer with a social good cause. From the type-forward cans to the illustrator growlers, Thesis Beer Project and Buddy-Buddy teamed up for a collaboration that fires on all cylinders. Thesis Beer Project is a new craft brewery with a mission: to brew exceptional beer that serves as […]

Brand design group Serious Studio created the brand identity of Ami Farms, a biodynamic farm in Silang, Cavite. With good farming practices that enrich the soul to advocates of good and healthy food that enrich the body, Ami Farms is undeniably rooted in goodness.

Total Oats overnight oats logo design. A fun and unique brand identity consisting of a hand drawn word mark. It’s hand drawn nature helps the brand feel more personable and approachable through it’s use of softer edges, oaty flourishes and loose imperfections. The cared for, nuanced details throughout the word mark also evokes a sense of craftsmanship and quality.

Graphic Design

Seattle based graphic and brand designer, passionate about branding, marketing, and solving problems in a creative and inspiring way.

If you happened to be in Glasgow during Book Week Scotland, you might have stumbled across the public library and noticed a rainbow array of colors streaming from the four brown columns of the building’s façade. Glasgow is a city made from a lot of stone, so the color stood out enormously. The brigh

The irreverence is shining on Goshen’s packaging system designed by TOKY. The brand’s name, a mashup of the words “Good Shit Energy,” combined with the magnificent typography and glowing color palettes, creates a packaging system that absolutely stands apart from the masses. While the system leans into maximalist cues, there’s still plenty of white space […]

An optimistic new identity for Pelago to make 'substance use support' approachable & accessible.