Experiential brand activation

A partnership with Journeys, the event used interactive art installations, free ticket prices, and an unexpected city choice to connect with consumers in a new way.

To celebrate the Latinx community, the car brand hosted an immersive, consumer-focused drive-through event featuring eye-catching installations from nine different artists.

The event photo industry is in a constant state of evolution, offering new opportunities for event planners and marketers to engage their audience.

Looking for new and creative ways to have the best brand activations at events? Explore inspiring brand activation examples from leading brands at some of the world’s biggest events. Learn what they did, why it worked, and how you can make it your own. Then, review the main takeaways from each idea to help you come up with the most effective brand activations possible for your company or clients.

LifestyleLab Agency on Instagram: "The brief was a head-to-toe Spring Carnival experience. From the Ella Baché Nail Bar, Bloom Hair Bar to the Shoe Shine Parlour and Spritz & Strings, this activation was pure joy for everyone involved! #buildingevents #buildingcommunity #springcarnival #activations"

See photos from Dunkin' Iced Coffee Activation, an Experiential Activation in New York, NY.

Highpoint Shopping Centre (@highpointofficial) • Instagram photos and videos

To celebrate its new collaboration with fitness star Whitney Simmons, the activewear brand built a stylish, multifaceted event that was part retail pop-up, part panel discussion, part community gathering space—and all selfie heaven.

Virgin Voyages❣️ Featuring custom LED neon signs that transform any space and set the perfect mood! Cheers to @unomomentoagency #DigitalPrinting #EventSignage #Printing #Signage #GraphicDesign #Eventactivation

Many brands—including Coca-Cola, Barilla, Samsung, Dove Chocolate, and Groupon—integrated unusual decor and unique ways to engage attendees for festival activations this year.

VisualWindows | Sol De Janeiro X SpaceNK Pop Up in UK ☀️💛 The experiential Popup space brought Brazilian warmth and spirit to London, Edinburgh and… | Instagram

🧼🫧🧖 Visitors of our Kate Somerville activation entered a world of Kate, from immersive imagery to make you feel like you’re in the clinic, to a foaming colorful oasis putting you right in the midst of all 3 cleanser franchises.🧼🫧🧖 mall pop up, beauty pop up, beauty airstream, skincare pop up, beauty brand activation, bubble branded activation, breauty brand plinko, branded merch, branded tote, complimentary f&b, canned bevs

We enhance brands through experiential design, head-turning displays, and dynamic sales environments. Nationwide installation.

The app uses live events to provide safe and empowering opportunities for its community.

We’re incredibly proud of the variety of work we’ve produced in partnership with our clients over the years. View our work here.

Bring your brand to life with engaging event activations & the best of experiential marketing! Are you looking for creative brand activation ideas? See what we have for you!

Here's how brands like Delta, Bose, Pinterest, Abbott, and Amazon Ring stood out among the show's 4,500 exhibitors.