This past weekend at DesignerCon felt unreal in the best way. After months of building, planning, and late night talks with Iggy Garcia aka @Basiciggy, we finally opened the doors to our new concept B2B Archives. Seeing it all come to life at Booth 1230 was a moment I will never forget. B2B Archives started…
DesignerCon always brings out a lot of creativity, but this year one project really stood out to me. The Kushie Brand x Sket One collaboration. It was more than a booth or a product release. It felt like the start of a new world for the brand. The collaboration introduces a clear direction for Kushie.…
This past weekend, Illest joined forces with Shoe Palace and Sneakyleak Pod to celebrate the launch of the Hoka Speed Goat 2. To bring the energy outside the venue, we curated a lineup of some of the illest cars in Los Angeles, setting the tone before you even stepped through the doors. Inside, the vibes…
This past weekend, Illest made the trip back to the Bay for the Everybody Eats Festival. For me, it felt like another homecoming. We packed up in LA and drove up with RJ, Junney, and Steven, ready for a long day ahead. Once we arrived, we locked into our prime spot at the festival. I…
This past weekend, we had the chance to visit Sav’s HQ in the Bay Area. Beyond just talking shop, we broke bread, shared stories, and got to really connect. Meeting his wife and seeing firsthand the creative process behind what they’re building was inspiring—the energy was real. These moments remind us why we do what…
This past weekend, we hosted a grassroots-style car meet and pop-up event with our friends at Frenchie Division to launch the exclusive Illest Pet Capsule. And what better place to bring it all together than AT230—surrounded by slammed rides, good people, and some of the coolest French Bulldogs in the game. The turnout was everything…
Towards the end of last year, I started noticing a wave of cars online with wild, graphic liveries, clean shapes, futuristic lines, and just enough attitude. At first glance, most of us thought they were real cars. Turns out, they were Gran Turismo 7 builds by @Noizy.t_atelier. His work was so convincing, it blurred the…
A few weeks ago, I took a quick trip out to Colorado with Leen Customs to check out the Pikes Peak International Hill Climb one of the most legendary race events in the world. I flew in Thursday with Hansel and Robert, just in time for the vendor fest happening that Friday. The vibe was…