Meet Fili Wiese, the leading technical SEO/GEO expert, ex-Google engineer and frequent public speaker, specializing in improving your website's rankings, traffic and visibility across Google Search, AI Overviews, AI-powered search and large language models.
ex-Google engineer
Conferences
Recommendations
International SEO
Fili is the world's leading SEO expert on the topic of Google webmaster policies, Google penalties, Google's internal processes, backlink risks, link building techniques. Widely recognized by being the only SEO expert in the world to have published SEO articles on the official Google Search Central Blog and the official Bing Webmaster Blog. He is the go-to-guy when it comes to international and technical on-page SEO and successfully solving Google penalties. Today Fili Wiese also helps websites stay visible as Google Search evolves into AI Overviews and AI Mode, applying the same technical SEO fundamentals that make content easy for search engines and large language models to crawl, understand and cite.
Having trouble growing your rankings in search engines?
Confused by conflicting SEO information?
Suffering from a Google penalty?
Looking for SEO training?
Invisible in AI search and LLMs?
Need your website audited by an ex-Google engineer?
During his seven years inside Google, Fili has learned the ins and outs of Google Search, where he was a Google engineer and technical lead in the elite Search Quality team, improving the Google search results for millions of its users. During his tenure at Google Search Fili led in:
In a room full of smart people who know SEO Fili still stands out as one of the smartest people in the room. His understanding of the framework and right path of executing SEO and fixing issues is broader than most folks in the field. People call me an expert and I regularly seek Fili's thoughts before making big changes or interacting directly with Google. He's the dude's dude.
Fili is known for his exhaustive industry knowledge and web search expertise both inside Google as well as outside Google.
A master at all things Google, Fili Wiese is one of the most knowledgeable SEOs in our industry. His theories and techniques for online promotions are sound and effective. You should hire him before your competitor does!
Fili is hunter turned gamekeeper, or is it the other way round? From years of working behind the lines, he therefore knows the intricate details of the workings of Google algorithms, the impact of them and the resolution for any penalty issues.
Fili is the go-to guy for advanced SEO. His background and approach makes him a great teacher and problem solver.
Smart, technical, methodical, thorough. just some of the words that describe Fili and his approach to work. I've known him for years and count myself lucky to be able to draw on his knowledge. he delivers results, plain and simple. he also keeps an eye open on emerging trends to understand how they impact the work he's doing. Simply cannot say enough good things about Fili!
As an ex-Googler, he knows exactly what he's talking about and gives different insights than others in the SEO-industry.
Forget Matt Cutts, Fili Wiese is the UK’s rival. You know you’re in trouble when he starts making notes during a conference! Joking aside Google usually keep so much close to their chest when it comes to the SEO community and Fili is such a breath of fresh air and rightly has a place as the most influential person in the UK search industry.
Want to learn SEO and GEO? Fili frequently shares his SEO expertise from an ex-Google engineer's perspective in public interviews, articles and videos.
Fili acts as an brand ambassador for Majestic and provides regular feedback to market leading SEO service providers such as Screaming Frog. From 2015 to 2020, Fili was also part of the Lumar (previously known as DeepCrawl) Customer Advisory Board.
Because of his expertise in advanced technical on-page SEO, Google linking policies and Generative Engine Optimization (GEO), Fili regularly shares his in-depth knowledge of ranking and staying visible across Google Search and AI search with audiences.
Fili is a well-known speaker, ex-Google engineer and an internationally recognized, leading SEO/GEO expert.
Fili speaks about a wide range of topics in the field of search engine optimization and online marketing at digital marketing conferences and search marketing events around the world. Every presentation is tailored to the audience of the event, so no talk is the same.
Fili's passion for search engine optimization and his in-depth knowledge as an ex-Google engineer provides the audience with a truly unique, motivating, informative and inspiring experience.
I invited Fili along to BrightonSEO take part in a panel, it’s one of the most successful sessions we've run in the history of the event. I wish every panel we run could be that popular!
Fili was one of our speakers at the ITB Berlin Convention 2017 (the world's leading travel industry think tank). His workshop on the 'Secrets of Search Engine Rankings' was our most popular workshop [...] We highly recommend Fili as an expert on SEO.
I attended Fili's talk at the SEO Campixx 2018 in Berlin regarding Link building in 2018. The presentation was engaging, entertaining and inspiring! I left with plenty of take aways and new ideas.
If you are looking for an experienced SEO speaker, I'd recommend Fili.
